Total MKTING Budget $ 11,638,095

Online Budget % 21%

Total Online Budget $ 2,444,000
Online Marketing for Checking A $ 1,222,000

Display Search Total

Spent $ 637,000 $ 516,000 ###
Impressions 309,274,438 11,529,237 ###
Clicks 139,474 472,433 611,907
CPM $ 2.06 $ 44.76 $ 3.59
Completed applications 7209 7109 14318
Cost per application $ 88 $ 73 $ 81
Applications/ impression 0.00233% 0.06166% 0.00446%
CTR 0.05% 4.10% 0.19%

Funnel

Total clicks 611,907

Start an application 10%
Start an application 61,191
Complete application 45%
Complete application 27,535.82
Approved application 80%
Approved application 22,028.65
Funded in required time 67%
Funded in required time 14,686

Search Metrics

Appl Cost/
Media Spend Impressions Clicks Appl started completed appl
MSN $ 37,000 897,406 50,242 3,101 663 $ 55.81
Google $ 288,000 5,575,637 234,963 19,571 3,717 $ 77.48
Unified Marketplace $ 14,000 503,563 20,652 1,632 292 $ 47.95
Yahoo! $ 177,000 4,435,709 165,166 16,246 2,419 $ 73.17
Super Pages $ 70 116,922 1,410 103 16 $ 4.38
Total $ 516,070 11,529,237 472,433 40,653 7,107 $ 72.61
 Display Metrics
Appl Cost/
Ad Network Media Spend Impressions Clicks Appl started completed appl
27/7 Real media $ 62,000 13,979,255 4,635 1,366 577 $ 107
Interclick $ 38,000 12,678,327 9,643 1,090 411 $ 92
AOL $ 176,000 97,466,342 34,777 7,350 2,934 $ 60
Revenue Science $ 74,000 30,949,214 11,572 2,244 862 $ 86
Tribal Fusion $ 107,000 38,780,477 21,861 2,730 1,002 $ 107
Yahoo $ 30,000 9,878,699 3,875 457 174 $ 172
Value Click $ 10,000 3,753,083 1,151 158 64 $ 156
Casale $ 90,000 64,222,377 38,450 2,283 881 $ 102
Dataran $ 15,000 5,672,167 3,394 167 63 $ 238
Traffic $ 29,000 28,285,629 8,730 563 207 $ 140
Adbrite $ 3,000 3,113,646 1,088 56 15 $ 200
Total $ 634,000 308,779,216 139,176 18,464 7,190 $ 88
 Appl/impre
CPM CTR Cost/click ssion
$ 41.23 5.6% $ 0.74 0.07%
$ 51.65 4.2% $ 1.23 0.07%
$ 27.80 4.1% $ 0.68 0.06%
$ 39.90 3.7% $ 1.07 0.05%
$ 0.60 1.2% $ 0.05 0.01%
$ 44.76 4.1% $ 1.09 0.06%
 Appl/impre
CPM CTR Cost/click ssion
$ 4.435 0.03% $ 13.376 0.004%
$ 2.997 0.08% $ 3.941 0.003%
$ 1.806 0.04% $ 5.061 0.003%
$ 2.391 0.04% $ 6.395 0.003%
$ 2.759 0.06% $ 4.895 0.003%
$ 3.037 0.04% $ 7.742 0.002%
$ 2.664 0.03% $ 8.688 0.002%
$ 1.401 0.06% $ 2.341 0.001%
$ 2.644 0.06% $ 4.420 0.001%
$ 1.025 0.03% $ 3.322 0.001%
$ 0.964 0.03% $ 2.757 0.000%
$ 2.053 0.05% $ 4.555 0.002%