Tata Motors

Indian car maker Tata Motors has watched stocks drop this year amid low sales, downgrades
by ratings agencies and a crisis in its British unit, Jaguar Land Rover (JLR), which it bought out
in 2008. In July, it reported its first quarterly loss for nearly three years, in part due to Jaguar
selling less of its luxury cars in China. But JLR CEO Ralf Speth remained positive, saying that
he expected sales and financial results to improve over the remainder of the financial year.Tata
Motors subsidiary Jaguar Land Rover (JLR) is expected to cut thousands of jobs in 2019 as part
of a $3.16 billion turnaround plan. JLR, which has also been hit by decreased diesel demand
and expensive Brexit preparations, posted a $113.8 billion loss in the third quarter and it has
already shed 1,000 jobs in the U.K. Analysts predict that up to 5,000 jobs may go, with
Bernstein analyst Robin Zhu telling the Financial Times: "It’s do or die at the moment."

Research Problem 1
Sales in china have seen a sharp decline of 44% in the fourth quarter of 2019.
Till 2018 it was one of the largest markets for Jaguar. Identify the factors
behind this slump through marketing research.
Research problem 2
Identify the markets where excess finished goods inventory from china could
be sold through marketing research.

Source
https://www.autonews.com/manufacturing/why-jlr-losing-money-and-how-it-plans-return-profit

Submitted by
Sangh vijay
190103190
Section D, Marketing