CHAPTER CONTENTS PAGE NO

CHAPTER I INTRODUCTION

 Industry profile

 Company profile

 Product profile

CHAPTER II FUNCTIONAL
PORTFOLIO

 Operation portfolio

 Marketing portfolio

 HR portfolio

 Finance portfolio
CHAPTER III STRATEGIC BUSINESS
ANALYSIS

 SWOT Analysis

 PESTLE Analysis

 Porters five forces

model

 BCG Analysis

CHAPTER IV AREA OF WORK

CHAPTER V SKILLS GAINED

CHAPTER VI CONCLUSION

CHAPTER VII BIBILIOGRAPHY

AND WEBLIOGRAPHY
 INDUSTRY PROFILE
Publishing may be defined as the commercial dissemination of literature or information in
multiple copies and with the probability of multiple formats (e.g., paper, electronic, CD-ROM,
microfilm, microfiche). The publishing industry would include newspaper publishing,
magazine publishing, music publishing, map publishing, government information publishing,
comic book publishing, and book publishing. Publishing requires authors to create content.
Editors work with authors to improve the writing. Scouts look for authors who have stories that
may be profitable for the publisher. Literary agents work with authors to represent and protect
the interests of the authors. Lawyers work with both the author and the publisher to finalize
contracts.

A publishing house usually divides its operation into editorial, design, production, publicity,
sales, distribution, contracts, rights and administration. Publishers must also work with printers
who create the multiple copies or printings of a work, information processors who make works
available electronically, distributors who pack and ship the finished product, and consumers
(e.g., booksellers, libraries, school systems) who buy the content to resell at a profit or lend as
a service. While publishing is a complex combination of commerce and culture, it is much
more multifaceted than that. It involves controversy (such as censorship, whether for political
or propriety reasons), ethical considerations (related to authenticity, libel, plagiarism, and
copyright), value considerations (with regard to taste, propriety, and aesthetics), international
issues (including translations, politics, diplomacy, and markets), social conditions (related to
literacy and education), and philosophical concerns (over authorship, com-modification, and
commercialization). All of these are key factors in the publishing industry.

As for the physical product of the publishing industry, all books can be divided into the
following categories: (1) trade books, which include both hardback and paperback
publications that are available in easily accessible retail outlets, (2) religious books works such
as devotionals, scriptures, and prayers, (3) textbooks for students ranging from kindergarten
through graduate or professional school, and (4) scientific, technical, and medical books.
Trade books, which can obviously be divided into paperback publications and hard-back
publications, can be further divided according to the age of the intended reader and the specific
content. Adult books are generally intended for readers who are nineteen years of age or older.
Juvenile books, which are intended for those individuals who are younger than nineteen years
of age, can be further divided into books for young adults and books for children. The broad
content genres for trade books are non-fiction, fiction, drama, and poetry, but these can each
be divided into more specific sub-genres. For example, fiction can be divided into romance,
mystery, westerns, science fiction, fantasy, adventure, military, historical, horror, and thriller,
as well as the emerging areas of splatter punk, cyberpunk, and prehistoric epics. Within each
of these sub-genres, there are also niches that satisfy specific audiences and interests, such as
African-American romance, urban fantasy, glitz and glamour romance, and techno thrillers.

Publication is also important as a legal concept:

1. As the process of giving formal notice to the world of a significant intention, for
example, to marry or enter bankruptcy
2. As the essential precondition of being able to claim defamation; that is, the
alleged libel must have been published
3. For copyright purposes, where there is a difference in the protection of published and
unpublished works

There are two basic business models in book publishing:

1. Traditional or commercial publishers: Do not charge authors at all to publish their

books, for certain rights to publish the work and paying a royalty on books sold.
2. Self-publishing: The author has to meet the total expense to get the book published.
The author should retain full rights, also known as vanity publishing.

History:
Publishing became possible with the invention of writing, and became more practical upon
the introduction of printing. Prior to printing, distributed works were copied manually,
by scribes. Due to printing, publishing progressed hand-in-hand with the development of
books.

The Chinese inventor Bi Sheng made movable type of earthenware circa 1045, but there are
no known surviving examples of his printing. Around 1450, in what is commonly regarded as
an independent invention, Johannes Gutenberg invented movable type in Europe, along with
innovations in casting the type based on a matrix and hand mould. This invention gradually
made books less expensive to produce and more widely available.

Early printed books, single sheets and images which were created before 1501 in Europe are
known as incunables or incunabula. "A man born in 1453, the year of the fall of
Constantinople, could look back from his fiftieth year on a lifetime in which about eight million
books had been printed, more perhaps than all the scribes of Europe had produced since
Constantine founded his city in A.D. 330.

Eventually, printing enabled other forms of publishing besides books. The history of modern
newspaper publishing started in Germany in 1609, with publishing of magazines following in
1663.

Historically, publishing has been handled by publishers, with the history of self-
publishing progressing slowly until the advent of computers brought us electronic publishing,
which has been made evermore ubiquitous from the moment the world went online with
the Internet. The establishment of the World Wide Web in 1989 soon propelled
the website into a dominant medium of publishing, as websites are easily created by almost
anyone with Internet access. The history of wikis started shortly thereafter, followed closely
by the history of blogging. Commercial publishing also progressed, as previously printed forms
developed into online forms of publishing, distributing online books, online newspapers,
and online magazines.

Since its start, the World Wide Web has been facilitating the technological convergence of
commercial and self-published content, as well as the convergence of publishing and producing
into online production through the development of multimedia content.

The process of publishing:

Book and magazine publishers spend a lot of their time buying or commissioning copy;
newspaper publishers, by contrast, usually hire their staff to produce copy, although they may
also employ freelance journalists called stringers. At a small press, it is possible to survive by
relying entirely on commissioned material. But as activity increases, the need for works may
outstrip the publisher's established circle of writers.

For works written independently of the publisher, writers often first submit a query letter or
proposal directly to a literary agent or to a publisher. Submissions sent directly to a publisher
are referred to as unsolicited submissions, and the majority come from previously unpublished
authors. If the publisher accepts unsolicited manuscripts, then the manuscript is placed in
the slush pile, which publisher's readers sift through to identify manuscripts of sufficient
quality or revenue potential to be referred to acquisitions editors for review. The acquisitions
editors send their choices to the editorial staff. The time and number of people involved in the
process are dependent on the size of the publishing company, with larger companies having
more degrees of assessment between unsolicited submission and publication. Unsolicited
submissions have a very low rate of acceptance, with some sources estimating that publishers
ultimately choose about three out of every ten thousand unsolicited manuscripts they receive.

Many book publishers around the world maintain a strict "No unsolicited submissions" policy
and will only accept submissions via a literary agent. This policy shifts the burden of assessing
and developing writers out of the publisher and onto the literary agents. At these publishers,
unsolicited manuscripts are thrown out, or sometimes returned, if the author has provided pre-
paid postage.

Established authors may be represented by a literary agent to market their work to publishers
and negotiate contracts. Literary agents take a percentage of author earnings (varying between
10 and 15 percent) to pay for their services.

Some writers follow a non-standard route to publication. For example, this may include
bloggers who have attracted large readerships producing a book based on their websites, books
based on Internet memes, instant "celebrities" such as Joe the Plumber, retiring sports figures
and in general anyone a publisher feels could produce a marketable book. Such books often
employ the services of a ghost writer.

For a submission to reach publication, it must be championed by an editor or publisher who

must work to convince other staff of the need to publish a particular title. An editor who
discovers or champions a book that subsequently becomes a best-seller may find their
reputation enhanced as a result of their success.

Acceptance and Negotiation:

Once a work is accepted, commissioning editors negotiate the purchase of intellectual

property rights and agree on royalty rates.

The authors of traditional printed materials typically sell exclusive territorial intellectual
property rights that match the list of countries in which distribution is proposed (i.e. the rights
match the legal systems under which copyright protections can be enforced). In the case of
books, the publisher and writer must also agree on the intended formats of publication —mass-
market paperback, "trade" paperback and hardback are the most common options.

The situation is slightly more complex if electronic formatting is to be used. Where distribution
is to be by CD-ROM or other physical media, there is no reason to treat this form differently
from a paper format, and national copyright is an acceptable approach. But the possibility of
Internet download without the ability to restrict physical distribution within national
boundaries presents legal problems that are usually solved by selling language or translation
rights rather than national rights. Thus, Internet access across the European Union is relatively
open because of the laws forbidding discrimination based on nationality, but the fact of
publication in, say, France, limits the target market to those who read French.

Having agreed on the scope of the publication and the formats, the parties in a book agreement
must then agree on royalty rates, the percentage of the gross retail price that will be paid to the
author, and the advance payment. The publisher must estimate the potential sales in each
market and balance projected revenue against production costs. Royalties usually range
between 10–12% of recommended retail price. An advance is usually 1/3 of the first print run
total royalties. For example, if a book has a print run of 5000 copies and will be sold at $14.95
and the author is to receive 10% royalties, the total sum payable to the author if all copies are
sold is $7475 (10% x $14.95 x 5000). The advance in this instance would roughly be $2490.
Advances vary greatly between books, with established authors commanding larger advances.

Pre-production stages:
Although listed as distinct stages, parts of these occur concurrently. As editing of text
progresses, front cover design and initial layout takes place, and sales and marketing of the
book begins.

Editorial stage:

A decision is taken to publish a work, and the technical legal issues resolved, the author may
be asked to improve the quality of the work through rewriting or smaller changes and the staff
will edit the work. Publishers may maintain a house style, and staff will copy edit to ensure
that the work matches the style and grammatical requirements of each market. Editors often
choose or refine titles and headlines. Editing may also involve structural changes and requests
for more information. Some publishers employ fact checkers, particularly regarding non-
fiction works.

Design stage:

When a final text is agreed upon, the next phase is design. This may include artwork being
commissioned or confirmation of layout. In publishing, the word "art" also indicates
photographs. Depending on the number of photographs required by the work, photographs may
also be licensed from photo libraries. For those works that are particularly rich in illustrations,
the publisher may contract a picture researcher to find and license the photographs required for
the work. The design process prepares the work for printing through processes such
as typesetting, dust jacket composition, specification of paper quality, binding method and
casing.

The type of book being produced determines the amount of design required. For standard
fiction titles, the design is usually restricted to typography and cover design. For books
containing illustrations or images, design takes on a much larger role in laying out how the
page looks, how chapters begin and end, colours, typography, cover design and ancillary
materials such as posters, catalogue images, and other sales materials. Non-fiction illustrated
titles are the most design intensive books, requiring extensive use of images and illustrations,
captions, typography and a deep involvement and consideration of the reader experience.

The activities of typesetting, page layout, the production of negatives, plates from the negatives
and, for hardbacks, and the preparation of brasses for the spine legend and Imprint are now all
computerized. Prepress computerization evolved mainly in about the last twenty years of the
20th century. If the work is to be distributed electronically, the final files are saved in formats
appropriate to the target operating systems of the hardware used for reading. These may
include PDF files.

Sales and marketing stage:

The sales and marketing stage is closely intertwined with the editorial process. As front cover
images are produced, or chapters are edited, sales people may start talking about the book with
their customers to build early interest. Publishing companies often produce advanced
information sheets that may be sent to customers or overseas publishers to gauge possible sales.
As early interest is measured, this information feeds back through the editorial process and may
affect the formatting of the book and the strategy employed to sell it. For example, if interest
from foreign publishers is high, co-publishing deals may be established whereby publishers
share printing costs in producing large print runs thereby lowering the per-unit cost of the
books. Conversely, if initial feedback is not strong, the print-run of the book may be reduced,
the marketing budget cut or, in some cases, the book is dropped from publication altogether.

Printing:

After the end of editing and design work, the printing phase begins. The first step involves the
production of a pre-press proof, which the printers send for final checking and sign-off by the
publisher. This proof shows the book precisely as it will appear once printed and represents the
final opportunity for the publisher to find and correct any errors. Some printing companies use
electronic proofs rather than printed proofs. Once the publisher has approved the proofs,
printing – the physical production of the printed work – begins.

Recently new printing process has emerged, such as printing on demand (POD) and web-to-
print. The book is written, edited, and designed as usual, but it is not printed until the publisher
receives an order for the book from a customer. This procedure ensures low costs for storage
and reduces the likelihood of printing more books than will be sold. Web-to-print enables a
more streamlined way of connecting customers to printing through an online medium.

Binding:

In the case of books, binding follows upon the printing process. It involves folding the printed
sheets, "securing them together, affixing boards or sides to it, and covering the whole with
leather or other materials".

Distribution:
The final stage in publication involves making the product available to the public, usually by
offering it for sale. In previous centuries, authors frequently also acted as their own editor,
printer, and bookseller, but these functions have become separated. Once a book, newspaper,
or another publication is printed, the publisher may use a variety of channels to distribute it.
Books are most commonly sold through booksellers and through other retailers. Newspapers
and magazines are typically sold in advance directly by the publisher to subscribers, and then
distributed either through the postal system or by newspaper carriers. Periodicals are also
frequently sold through newsagents and vending machines.

Within the book industry, printers often fly some copies of the finished book to publishers as
sample copies to aid sales or to be sent out for pre-release reviews. The remaining books often
travel from the printing facility via sea freight. Accordingly, the delay between the approval of
the pre-press proof and the arrival of books in a warehouse, much less in a retail store, can take
some months. For books that tie into movie release-dates (particularly for children's films),
publishers will arrange books to arrive in store up to two months prior to the movie release to
build interest in the movie.

Industry sub-divisions:

Newspaper publishing:

Newspapers are regularly scheduled publications that present recent news, typically on a type
of inexpensive paper called newsprint. Most newspapers are primarily sold to subscribers,
through retail newsstands or are distributed as advertising-supported free newspapers. About
one-third of publishers in the United States are newspaper publishers.

Periodical publishing:

Nominally, periodical publishing involves publications that appear in a new edition on a regular
schedule. Newspapers and magazines are both periodicals, but within the industry, the
periodical publishing is frequently considered a separate branch that includes magazines and
even academic journals, but not newspapers. About one-third of publishers in the United States
publish periodicals (not including newspapers).

Book publishing:

The global book publishing industry accounts for over $100 billion of annual revenue, or about
15% of the total media industry.
Book publishers represent less than a sixth of the publishers in the United States. Most books
are published by a small number of very large book publishers, but thousands of smaller book
publishers exist. Many small- and medium-sized book publishers specialize in a specific area.
Additionally, thousands of authors have created publishing companies and self-published their
own works.

Within the book publishing, the publisher of record for a book is the entity in whose name
the book's ISBN is registered. The publisher of record may or may not be the actual publisher.

Approximately 60% of English-language books are produced through the "Big Five"
publishing houses: Penguin Random House, Hachette, HarperCollins, Simon &
Schuster and Macmillan.

Directory publishing:

Directory publishing is a specialized genre within the publishing industry. These publishers
produce mailing lists, telephone books, and other types of directories. With the advent of the
Internet, many of these directories are now online.

Academic publishing:

Academic publishers are typically either book or periodical publishers that have specialized in
academic subjects. Some, like university presses, are owned by scholarly institutions. Others
are commercial businesses that focus on academic subjects.

The development of the printing press represented a revolution for communicating the latest
hypotheses and research results to the academic community and supplemented what a scholar
could do personally. But this improvement in the efficiency of communication created a
challenge for libraries, which have had to accommodate the weight and volume of literature.

One of the key functions that academic publishers provide is to manage the process of peer
review. Their role is to facilitate the impartial assessment of research and this vital role is not
one that has yet been usurped, even with the advent of social networking and online document
sharing.

Today, publishing academic journals and textbooks is a large part of an international industry.
Critics claim that standardised accounting and profit-oriented policies have displaced the
publishing ideal of providing access to all. In contrast to the commercial model, there is non-
profit publishing, where the publishing organization is either organised specifically for the
purpose of publishing, such as a university press, or is one of the functions of an organisation
such as a medical charity, founded to achieve specific practical goals. An alternative approach
to the corporate model is open access, the online distribution of individual articles and
academic journals without charge to readers and libraries. The pioneers of Open Access
journals are BioMed Central and the Public Library of Science (PLOS). Many commercial
publishers are experimenting with hybrid models where certain articles or government funded
articles are made free due to authors' payment of processing charges, and other articles are
available as part of a subscription or individual article purchase.

Tie-in publishing:

Technically, radio, television, cinemas, VCDs and DVDs, music systems, games, computer
hardware and mobile telephony publish information to their audiences. Indeed, the marketing
of a major film often includes a novelization, a graphic novel or comic version, the soundtrack
album, a game, model, toys and endless promotional publications.

Some of the major publishers have entire divisions devoted to a single franchise, e.g. Ballantine
Del Rey Lucas books has the exclusive rights to Star Wars in the United States; Random
House UK (Bertelsmann)/Century Lucas Books holds the same rights in the United Kingdom.
The game industry self-publishes through BL Publishing/Black Library (War hammer) and
Wizards of the Coast (Dragon lance, Forgotten Realms, etc.). The BBC has its publishing
division that does very well with long-running series such as Doctor Who. These multimedia
works are cross-marketed aggressively and sales frequently outperform the average stand-alone
published work, making them a focus of corporate interest.

Independent publishing alternatives:

Writers in a specialized field or with a narrower appeal have found smaller alternatives to the
mass market in the form of small presses and self-publishing. More recently, these options
include print on demand and eBook format. These publishing alternatives provide an avenue
for authors who believe that mainstream publishing will not meet their needs or who are in a
position to make more money from direct sales than they could from bookstore sales, such as
popular speakers who sell books after speeches. Authors are more readily published by this
means due to the much lower costs involved.

COMPANY PROFILE
NEWGEN KNOWLEDGE WORKS
Newgen Knowledge Works is a provider of publishing and digital services and technology
solutions for many of the world’s most prestigious publishers. Newgen was set up in 1996 to
capitalize on the growing trend among academic publishers to offshore the typesetting of
English-language scientific books and journals. Over the past 20 years, we have extended our
service portfolio to anticipate new outsourcing requirements in the publishing industry and
have broadened our client base to different types of content producers and new geographies.
Newgen is an ISO 9001:2008 certified company with 1,100 staff across editorial, production,
and training offices in two Indian cities, and project management staff and managed editorial
freelancers in the United States and the United Kingdom. Our publishing services extend from
content creation and commissioning support through developmental editing, project
management, copyediting, and typesetting to manufacturing management and backlist
conversion. Our group companies develop enterprise software for the creation, management,
and publication of content; create mobile apps and cloud solutions for distribution; and craft
discoverability strategies for publishers. As a single source of outsourced and in-house services
and solutions over the content lifecycle, Newgen helps clients maximize efficiencies in a
competitive market.

Milestones:

Our Values:
Our Clients:

The Clients of Newgen Knowledge works are listed as,

 Time Inc.
 Yale University press
 Macmillan
 Thames & Hudson
 Frommer’s
 Oxford University press
 WebMD
 University of Chicago press
 IOP Publishing
 Stanford University Press
 Ingram
 Nxtbook media

Competitors of Newgen:
  Integra
 Jouve
 AIS
 Aptara
 S4Carlisle
 Scope e-knowledge centre
 Amnet systems
 SPI Global
 Molecular Connections

The PROS of the company:

1) Newgen offers an attractive and competitive compensation-and-benefits package,

along with flexible work options.
2) They take immense pride in being an inclusive and equal-opportunity employer for
talented professionals from diverse backgrounds.
3) The company also offers its employees a “work from home” option for maximisation
of its productivity and taking in mind the concern of its employees.
4) The firm offers a very friendly environment for easy interaction between the author and
publisher.
5) It is a suitable place for beginners and for those who want to learn quickly in the
publishing industry.

The Cons of the company:

1) Newgen knowledge works has incredibly slow process where writing and editing will
be the same regardless of how you want to publish.
2) The firm has a lack of significant marketing help.
3) The major drawback of the company is that the hike is very slow and limited for a
period of time.

Values of the company:

 Elimination of redundant process

 Reduction in time to market
 Net reduction in Production costs
 Increase in deliverables
 Consistency in quality
 Deeper client management
 High quality production
 On time delivery

PRODUCT PROFILE
For the past two decades, Newgen has established a reputation as an organization that pursues
excellence and takes pride in engaging deeply with clients globally to create, manage, and
deliver content, and help their customers find it. The Newgen group of companies include: -
Global Publishing Solutions Ltd, which delivers technology solutions to address complex
publishing challenges. - Spectra Global Solutions Ltd, developers of the Fund Hive platform
for financial reporting. - Newgen Digital Works, our digital marketing agency. Since 1996
Newgen has continuously extended its services and solutions portfolio to meet the emerging
requirements in the content industry. With 1,200 staff in India, Malaysia, the UK, and the US,
Newgen offers technology and service solutions over the entire content lifecycle from
acquisition to distribution. We partner with organizations, institutions, and publishers to
produce, enhance, and transform content using compelling digital technologies. Our deep
domain expertise supports clients across the publishing, financial, manufacturing, aerospace,
defense, legislative, and retail sectors.

Our work flow for copy editing includes:

Editorial Planning:

Review of the manuscript by a senior editor who determines the extent of editorial work that
is needed and matches the job with an appropriate editor. Job Study and Style Sheet Creation:
Assessment of the manuscript to decide on style and typography; documentation of these
decisions in the style sheet that accompanies the job through typesetting and proofreading.

Pre-Editing:

Normalization of files to remove any unnecessary formatting, and structuring using paragraph
and character styles, running of editorial checks based on the style sheet and reviewing all
changes suggested by automated routines.

XML Tagging:

When your file is submitted for pre-editing, it will be tagged with XML (Extensible Mark-up

Language). The process of XML tagging identifies all the elements in the document and creates
a machine-readable file that can be repurposed to provide a variety of deliverables, including
fully searchable text online, content for e-readers, and archival material. XML also drives
automation. Generating XML at the front end of the process creates a single-source document
file that flows smoothly into copyediting, pagination, proofreading, and there vision process.
Referencing:

The most time-consuming activity in editing a manuscript, references are cross-checked and

Checked externally against the CrossRef and PubMed online databases to ensure validity and

Identify URLs.

Copy Preparation:

Checking of citations against references, editing references and bibliography, checking all

Numbering systems (headings, equations, tables, figures, etc.), standardizing the format of

Quotations/sources, flagging the position of floats (figures, tables, boxes), checking of prelims
against the text.

Copy Editing:

Reading the content for sense and to ensure that spelling, hyphenation, capitalization,
punctuation, and grammar are correct and consistent; ensuring that editorial style and tone are
consistent throughout the text; revising where necessary to clarify the author’s intended
meaning, addressing discrepancies, errors, ambiguities, etc., in content and structure; querying
the author or publisher where necessary; and identifying copyright clearance needs along with
any legal issues (libel, plagiarism, blasphemy etc.) to be addressed.

Quality Control:

Checking the edited manuscript against the style sheet and sample edits, providing feedback to
the editor as well as notes on work to be done before the job is passed to Production.

FUNCTIONAL PORTFOLIOS

FINANCE
All the financing and the payment of Newgen is done through online transactions. Online
transaction is a payment method in which the transfer of fund or money happens online over
electronic fund transfer. Online transaction process (OLTP) is secure and password protected.
Three steps involved in the online transaction are Registration, Placing an order, and, Payment.
Online transactions occur when a process of buying and selling takes place through the internet.
When a consumer purchases a product or a service online, he/she pays for it through online
transaction.

Payment methods:

The buyer has to select the payment option; he/she has various payment options. These
payment pages are secured with very high-level encryptions so that the personal financial
information that you enter (bank/card details) stays completely secure. Some ways in which
you can make this payment are:

 Cash on Delivery:
The Cash on Delivery option lets the buyer pay when he/she receives the product. Here,
the payment is made at the doorstep. The customer can pay in cash, or by debit or credit
card. Most operators impose a limit on the amount of money that can be collected per
delivery or per day using COD services. Limits may be higher for non-cash
payments. Canada Post, for instance, applies a limit of C$1000 for cash, but C$5,000
for payment by check or money order.
 Cheque:
In this type of payment, the buyer sends a cheque to the seller and the seller sends the
product after the realization of the cheque. The cheque is utilised to make safe,
secure and convenient payments. It serves as a secure option since hard cash is not
involved during the transfer process; hence the fear of loss or theft is minimised.
 Net Banking Transfer:
Here, the payment is transferred from the buyer’s account to the seller’s account
electronically i.e. through the internet. After the payment is received by the seller, the
seller dispatches the goods to the buyer. E-banking is the latest in this series of
technological wonders in the recent past which involves use of internet for delivery of
banking products and services.
 Credit or Debit card:
 The buyer has to send his debit card or credit card details to the seller, and a particular
amount will be deducted from his/her account. The buyer can directly enter their debit
card details in the payment channel or use their debit card at the bank's ATM to
make payment. Payments using a debit card can be used from anywhere in India and at
any time.
 Digital Cash:
Digital Cash is a form of electronic currency that exists only in cyber space and has no
real physical properties. Here the money in buyer’s bank account is converted into a
code that is saved on a microchip, a smart card or on the hard drive of his computer.
When he makes a purchase, he needs to mention that particular code to the website and
there after the transaction is duly processed.

MARKETING

The process of marketing is that of bringing a product to market. Marketing practice tended to
be seen as a creative industry, which included advertising, distribution and selling. However,
because the academic study of marketing makes extensive use of social
sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience,
the profession is now widely recognized as a science, allowing numerous universities to offer
Master-of-Science (MSc) programs.

Book Marketing Strategy:

Early in a publishing season, the marketer gets involved to help determine the potential readers
for an individual book, the size of the market for the book, and strategy for how best to reach
the readers who might be interested in the book. Based on the strategy, the marketer creates a
tactical marketing plan (which includes some or all of items 2-6 below). As many elements of
the marketing plan–such as special advance sales materials, point-of-sale displays, advertising,
etc.–cost money, the marketing plan is done in the context of the estimated marketing budget
for the book. For major book acquisitions that require large investments on the part of the
publisher, the book marketing department is sometimes brought into strategize even before the
book is acquired–and, as a rule of thumb, the more the publisher has paid to acquire the book,
the greater the marketing budget.
Book Sales Materials Development and Book Sales Support:
Before the book is published, the book marketing department works with the promotion
Department to develop the standard sales tools for each book, such as their description within
the seasonal catalogue of the publisher's list. The sales departments use these to present the
book to booksellers, wholesale distributors, gift stores, libraries, etc. This support also extends
to any book presence at industry trade shows, such as BookExpo America or the fall trade
shows held by the regional independent book seller organizations.
Point-of-Sale Promotional Material Development:
The book marketing department is responsible for managing the design and creation of in-store
signage, bookmarks, and other materials that promote the books to the consumer at the store
level. Note that, with the rise of the online book sales channels, these expensive-to-print point-
of sale items are less prevalent.
Social Media & Blogger Campaign Development:
In some publishing houses, outreach to book bloggers and other related bloggers falls to the
Marketing department; in other houses, bloggers are considered part of the media and sending
Them information about the books being published falls to the publicity department.
While some social media campaigns might be developed in-house (for big-budget books),
social media often falls to the author as part of platform development.
Advertising:
While print advertising has waned, it still exists in vehicles like online ads are more common.
The marketing department and a book's marketing budget determine if, where and when a book
will be advertised.
Sponsorships and Cross Promotion:
Companies whose products dovetail with the audience for books are sometimes tapped to help
cross-promote books. For example, a food company might cross-promote a cookbook prize or
give away on their website. Sponsorships and cross-promotional efforts also involve other
departments (special sales, publicity if a book tour is involved).

OPERATIONS
The Manufacturing Services division at Newgen is responsible for shepherding a product from
manuscript handover through delivery of bound stock to our clients. Our manufacturing
Coordinators are all printing professionals who understand the technology, as well as the
business of printing. We are focused on quality control throughout, coordinating with our
vendors and clients worldwide to ensure on-time, on-budget, high-quality production and
delivery of your product. Responsibilities each of our projects is assigned to one manufacturing
coordinator (MC) who is responsible for overseeing the manufacturing process. Prior to the
Turnover Meeting, when the approved manuscript is received from editorial, the MC studies
all project in formation and specs. Any queries or clarifications are then addressed with the
development editor and manuscript editor at the meeting. From that point on, the MC has
weekly team meetings to coordinate all aspects of the job. Responsibilities include:
 Certification of final PDF files before releasing them to the printer.
 Updating client scheduling and inventory systems.
 Choosing printers and suppliers.
 Coordinating supply of needed materials and components.
 Issuing print and bind orders.
 Review of contracts.
 Review of jacket proofs.
 Final sign-off on bound products.
Throughout the process, the MC also serves as point person for communications between
printers, suppliers, and other vendors, as well as the client.
Managing the Database:
All production activities for a given project are documented on a client-provided server. This
allows all projects take holders to have ongoing access to current information—specifications,
schedules, status, vendor information, purchase orders, real-time budget numbers, and contacts.
The MC ensures that all info and instructions in the database are current and clear. Project
status is updated daily.
Printer/Supplier Coordination:
The MC prepares all purchase orders for printing and supplies, which are uploaded to the server
for reference. He or she checks all specs for accuracy and provides the PO and imposition (page
sequence) along with the final manuscript in PDF form to the printer. The MC performs
ongoing follow-up with the printer and suppliers and obtains soft copy approvals as needed for
all components (CDs, binders, tabs, and covers) during production.
Inventory Control:
 Once the MC has obtained approvals and released the manuscript for printing, he or she
continues to support the client using the inventory management program until the books are
delivered to the client’s location. This ensures accurate and timely information for the
warehouse team who will receive, maintain, and ultimately release finished product to your
customers. Newgen helps publishers manage the development of manuscripts for books from
submissions, through reviews and approvals. One of Newgen’s most popular services for
publishers is our Virtual Editorial Office, designed to facilitate manuscript development from
initial submission, through editing, reviews, and approvals to handoff of a production-ready
book.
Each project is assigned to a dedicated project manager who handles these services and steps:
Pre-Contract
 Acquisitions Research as Needed: Compiling names and details of contributors.
 Review of Proposal Documentation: Checking all contract details and template letters in
advance of mailings.
 Author Commissioning: Contacting and briefing authors on acceptance, setting submission
terms and dates within established schedules and parameters.
 Finalizing Contracts: Prompting authors, obtaining executed contributor agreements.

Post-Contract
 Obtaining Manuscripts on Time: Pre-deadline reminders to authors and follow-up prompting
for submissions.
 Preparation for External Reviews: Logging submissions, checking for completeness,
assessing usability of art, querying for missing elements, checking for permissions and
acquiring them as necessary, forwarding submissions for peer review.
 Timely External Review: Liaising with reviewers, following up for comments on submission,
arranging payment for reviews, returning comments to authors/editors for discussion.
 Editorial Review: Forwarding chapters for editorial review, returning comments to authors as
appropriate, sending author-revised submissions for final editorial approval.
 Final Manuscript Submission to Publisher: Logging chapter/topic submissions, checking
for completeness and resolution of all pending queries, readying manuscript for final handoff.

HUMAN RESOURCES
Human resource (HR) managers are involved with recruitment, training, career development,
compensation and benefits, employee relations, industrial relations, employment law,
compliance, disciplinary and grievance issues, redundancies etc. The job involves keeping up
to date with areas such as employment law, which change often.

In Newgen Knowledge Works, the Human Resources team has been entrusted with the
responsibility to create an intellectually stimulating work environment, which ensures that the
employees enjoy a competitive, collaborative and healthy work environment. ... We encourage
our employees to be focused and customer driven.
 Developing HR planning strategies with line managers by considering immediate and
long-term staff requirements

 Recruiting staff by preparing job descriptions and job adverts; deciding on how best
to advertise

 Shortlisting applicants for interview using a variety of selection techniques including

psychometric testing Interviewing shortlisted candidates

 Advising on pay and other issues, including promotion and benefits; administer
payroll and maintain staff records

 Interpreting and advising on employment legislation; develop and implement policies

on a variety of workplace issues e.g. disciplinary procedures, absence management,
working conditions, performance management and equal opportunities

 Listening to grievances and implementing disciplinary procedures

 Analyzing training needs in conjunction with line managers; planning and delivering
training, including staff inductions.

The firm believe that our senior management team has pioneered our growth and
fostered a culture of innovation, entrepreneurship and teamwork. We invest in our
employees through training and development programs under our performance oriented
development plan that includes induction programs, technical training, leadership
development and executive education programs. This allows us to identify and develop
future leadership, build company allegiance and excellence in delivery through our
“customer first” motto and to promote talent within our Company.
 At Newgen, the Human Resources has a Mission aligned to the organization’s mission and
follows the following guidelines:

 Provide comprehensive policies, systems and methods

 Enable culture, where employees can contribute creatively and also leverage ample
self-development opportunities
 Assist in achieving an appropriate balance between flexible and informal approach
 Be an enabling partner for delivering performance at every level
Newgen follows “HR Rep model”, which decentralizes the HR function and puts HR in a
more personal touch with the employees. Newgen’s employees and its comprehensive
Human Resources strategy with special focus on individual and group talent management is
what results in the organization’s healthy growth on a year on year basis.

Total Supplier Product Management

Total Service Product Management (TSPM), is a unique option created for clients seeking a
professional, end-to-end publishing service. Our TSPM package starts with a highly
experienced Senior Manager, who takes the role of a Team Leader—the single point of contact
for your account. Under her or his leadership, Newgen becomes your team, with full
responsibility for the publication of your book or journal, from handover of initial manuscript
through print and online delivery.
Your TSPM Project Manager remains your contact person throughout, managing each phase
of the process, documenting status, maintaining the budget, and facilitating communications
with all stakeholders. Your TSPM Project Manager is committed to making sure that everyone
involved is confident of our work throughout the process, impressed with the outcome, and
delighted with the experience!
The role of the Project Manager in the TSPM process can, of course, be refined to fit your
needs. Here’s what we typically do:
 Author Management: We represent you—the publisher—as the single point of author contact
through email and phone calls, ensuring a positive and professional experience for the author.
 Communication: Timely, appropriate, concise, and clear communications with all project
stakeholders throughout.
 Budget Management: A commitment to the budget, and to tracking costs at every stage of the
process.
 Process Management: Creating the production workflow and making sure that everything
stays on track.
 Scheduling: Establishing all key dates, reviews and deadlines based on the projected release
date of the book and our deep knowledge of the process; accommodating your specific needs
such as marketing deadlines and conference dates.
 Freelance Management: Budgeting, selecting and hiring, briefing, ongoing assessment of
work and deliverables, and documenting performance reviews.
 Reporting: Accurate, up-to-date reports for each title on a daily basis.
 Team Coordination: Ensuring that all information from stakeholders is validated,
disseminated, and acted upon as needed.
 Fierce Quality Control: Period.
 Problem Solving: Anticipating them, addressing them, and correcting them—quickly—to
maintain production quality, budget and schedule.
 Handover: Conducting a detailed, formal review and handover meeting covering all aspects
of the book with your in-house team.

STRATEGIC BUSINESS ANALYSIS

SWOT ANALYSIS
Strength:
Newgen Knowledge works have a technical team members who are experts in their
platforms, development tools, and applications. Newgen have their branches worldwide.
They even have their office located in London, UK and Texas, North America. The major
strength of Newgen is they have various Digital books site like
 Reflowable eBooks
 Fixed layout eBooks
 Smart pdfs
 eBooks to pbooks