Professional Documents
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Brief description:
Travel is on its rise nowadays. This may be explained by the fact that it has become affordable to a
broader audience. This dataset contains features such as destination, trip distance, and duration. The
combination of trip distance and duration allows for estimating revenue for each trip. In another hand,
the pickup and drop-off locations were anonymized and grouped as taxi zones instead of geographic
coordinates. This is a better attempt to preserve data privacy, but this precludes the positioning of such
locations on a map.
Objective:
People in some way tend to appreciate travel experience personalization. Customer segmentation
entails dividing all your customers according to their preferences and adaptation of the general stack
of services to satisfy the needs of every group. To satisfy all the needs of the growing number of
consumers and process enormous data chunks the data science algorithms are vital. Thus, the key
idea is to find one solution that would fit all cases. In its turn, personalization is a trick that allows
providing a specific service to a particular person. Thus, personalization makes this process deeper