There are several benefits that brief understanding about foreign cultures brings to travelers as well as

entrepreneurs. To begin with, some knowledge acquired relating to the places people intend to arrive
could make their journey more convinient and interesting. This is because the culture barrier can be
partly eradicated which help travelers avoid cultures shock and easier interact with local citizens. For
example, taking photos without permission is considered impolite in some Asian countries like Japan or
Korea, so tourists who don’t know that may annoy local people around them if they do so.

In term of business, awareness on various cultures can help companies improve the amount of revenue.
It is obvious that the more the enterprise know about the culture of a particular country, the more
products they can sell there. For instance, Chinese brands are very famous in Africa countries because
they know how to satisfied the requirements of people there.