COMPETITIVE ANALYSIS OF DAILY THANTHI

OBJECTIVE

 To determine the competitive strategies used by Daily Thanthi to sustain its competitive
advantage in the newspaper industry.
 To study the comparison between The Daily Thanthi and the Hindu Tamil version
newspapers based on the respondents who have switch over from Thanthi to Hindu.
 To identify the areas within each newspaper where the respondents are more interested.
 To determine the area of improvement in the newspaper.
 To provide suggestion for Business standard to increase share in the newspaper market.