CONSUMER TRENDS

 Underlying values that drive consumers toward certain products and services and aware from others.

Top 10 Consumer Trends

1. Age Agnostic
People are living longer, healthier, fitter and more active than before. Old age is no longer seen as a time to slow
down. Older people do not perceive themselves as elderly and do not appreciate to be treated as such.

2. Back to Basics for Status

Consumers are big on local products and craft or artisanal goods. Quality bespoke items are preferred over
ostentatious, flashy and mass-produced goods.

3. Conscious Consumer
People are becoming increasingly mindful of the impact of their choices to our environment. They want to act in
a responsible manner that does the least harm to the world we live in.

4. Digitally Together
Consumers are becoming more digitally active and connected. More are comfortable around digital sharing and
are doing more fun things online.

5. Everyone’s an Expert
Consumers expect information and communication 24/7. With instant access to information such as reviews, they
do research before buying and know exactly what they want.

6. Finding my JOMO
Many consumers are now finding solace in the “Joy of Missing Out” or JOMO. They learned to separate their work,
social and private lives. They are also more protective of their privacy and consciously go offline to tune out.

7. I Can Look After Myself

Many people have woken up to the dangers of technology and unhealthy aspects of modern life. They decide to
take charge of their own health and manage their own stress.

8. I Want a Plastic-Free World

Plastic straws became a taboo virtually overnight. Consumers are in favor of brands that care for the environment
and adopt more sustainable practices.

9. I Want It Now!
People want instant attention and fast delivery of products and services. Slow businesses will fall prey to the fitter
and faster companies that can respond and act quickly.

10. Loner Living

The aging population is starting to embrace living alone. Young consumers are getting married and having their
children later in life than in the past.