OTIS BAKERY MARKET REVIEW

Orti's Organic Bakery is built around the belief that eating a healthy, organic breakfast can have a
significant impact on a person's health and attitude, as well as the environment.

They have created a prominent marketing strategy which we are going to discuss and find out how
effective it is in today’s modern, competitive and strategic market.

This marketing plan will allow Orti Franklin, the owner, to focus his marketing efforts by taking the
long view, and looking for results on a daily and weekly basis to see that the chosen tactics are
successful.

Executive summary

Orti's Organic Bakery will launch a first location at Union Station in, in Wilder, to serve commuters
and build a local brand which can be leveraged into additional locations in the coming years. Orti's
will build a following through advertising, referral marketing, and a loyalty program.