EXECUTIVE MBAs

TRANSFORM YOURSELF
TRANSFORM YOUR CAREER
 A WORLD
LEADER IN Worldwide rankings
EXECUTIVE HEC Paris has been consistently ranked one of the world leaders in Executive
Education by the Financial Times for the last 10 years.
EDUCATION The rankings are based on customer satisfaction ratings by participants
FINANCIAL TIMES and corporate clients that focus on the quality, relevance and global scope
RANKING
of the programs. They feature important criteria such as:
• acquisition of new skills
• achieving objectives
• value for money.

Accreditations
HEC Paris was one of the first Schools of Management
in Europe to receive the prestigious AMBA (Association
of MBAs), EQUIS (European Foundation for Management
Development) and AACSB (Association to Advance Collegiate
Schools of Business) triple accreditations. They serve as a
global benchmark of quality and are a guarantee of academic
coherence and excellence.

International Accreditations

HEC PARIS EXECUTIVE EDUCATION

 FACTS & FIGURES EXECUTIVE MBAs

HEC Paris
THE MORE YOU KNOW, THE MORE YOU DARE

60 000 137
Alumni Years of
in 135 experience
countries in management
programs

8 000 125
Participants Strategic
in Executive partnerships
Education and alliances in
programs 46 countries
a year

105 645
Student Staff members
nationalities and professors

24 6
Chairs & research Subsidiaries and
centers representation
offices in five
continents

CEOs
More alumni in CEO
positions than any other
Business School

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs UNIQUE PROGRAM

What makes our Executive MBA programs unique?

• World-class faculty and industry specialists, all experts in
their respective fields and with extensive experience in the
world of business
• Outstanding participants - with over 50 nationalities repre-
sented, the highly diverse professional and cultural back-
grounds of our participants mean that you learn just as much
from your classmates as from our professors
• A strong focus on leadership that enables you to step back,
assess and transform your leadership style, motivate and
The business world is
empower your teams to take ownership of projects
constantly changing and evol-
• Entrepreneurial focus - around 35% of participants in the ving so we need to follow and
EMBA program launch start-ups or new business ventures keep up with the latest research.
either during or after the program For me, this is one of the greatest assets
• Flexible formats - the program is available in 5 different of HEC Paris. I had already started a
part-time tracks to allow you to select a format that fits in business before joining the program and
best with your lifestyle and professional constraints implementing everything I learned during
the EMBA has really helped me improve
• 9 specializations, in 15 locations that give you the opportunity to the performance of my company.“
focus on an area of your choice and expand your knowledge
of a specific industry or sector
• Capstone project that allows you to apply everything you have Saif Al Kuwari
learned by carrying out a strategic project that has real added Director of International Relations
value for both your organization and yourself Qatar Tourism Authority
HEC Paris International Executive MBA,
• Prestigious international academic partners that allow you
2013
to experience the world of business from a different angle
• International mobility option which gives you the opportunity
to take classes outside your home track in France or Qatar
• Influential global network of over 60 000 alumni which provides
you with business opportunities and unlimited possibilities
to exchange and share best practices with like-minded peers
worldwide.

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HEC PARIS EXECUTIVE EDUCATION
 UNIQUE PROGRAM EXECUTIVE MBAs

GENERALIZED, SPECIALIZED, CUSTOMIZED

The HEC Paris Executive MBAs are 15-18 month degree programs
which feature three key components – Core courses, Majors
and a Capstone project. No other Executive MBA allows you to
generalize, specialize and customize your program to this extent.

CORE COURSES
The core courses enable you to develop your knowledge and
expertise in all the key areas of general management, such
as strategic analysis, leadership, finance and operations
management.

NINE SPECIALIZATIONS
The Majors give you the opportunity to specialize in an area of
your choice, expand your knowledge of a specific industry or
sector, identify strategic opportunities, expand your network
and fine-tune your analytical and decision-making skills.
You can choose from:
• Aerospace & Aviation
• Differentiation & Innovation
Through Services
• Energy
• Entrepreneurship & Innovation
• Entrepreneurship - Project Accelerator
• Innovation & Social Business
• Leading Digital Transformation
• Luxury
KEY BENEFITS
• Global Business Management, Digital Strategies
And New Business Models • Develop and fine-tune your managerial and leadership expertise
• Adapt your skills to a rapidly changing economic environment

CAPSTONE PROJECT • Challenge yourself to think out of the box

The Capstone is the final deliverable of the program. It not only
allows you to apply everything you have learned but to also
carry out a customized strategic project that has real added
value for your organization and yourself.
Carrying out a project in an area of key strategic importance
for your organization can have a significant impact on its future
development and save the company considerable financial in-
vestment in external consultant fees. It can also be an excellent
way of gaining the backing of your company in terms of out
of office time and funding for your Executive EMBA program.
• Identify critical growth factors and develop the global vision
that leaders need to drive corporate success
• Play a key role in the strategic decision-making and change
management processes of your company
• Develop innovative solutions and business models and
implement them effectively in your organization
• Enhance your personal and professional network
•P
 ersonal transformation – acquire an even stronger sense
of who you are and what you want to achieve.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs PARTICIPANTS

30 WOMEN
%

50
NATIONALITIES

Outstanding participants

15
AVERAGE YEARS
CULTURAL AND PROFESSIONAL DIVERSITY
The outstanding men and women who participate in the HEC Paris Executive
MBAs come from all over the world and represent a wide range of industries
EXPERIENCE
and sectors.
The combination of high-caliber participants and innovative learning
methods enable you to learn, not just from world-renowned researchers

40
and guest speakers, but also to share knowledge and leadership
approaches with peers from truly diverse geographical, educational and
professional backgrounds. The hundreds of years of combined expertise
in the classroom creates a unique learning environment that is difficult
AVERAGE AGE
to replicate.

2 programs and 5 part-time formats

INTERNATIONAL PARIS EMBA INTERNATIONAL EMBA
1 day a week, end of week & modular formats 100% English, modular format
French/English
•Qatar Modular
• One day a week (French/English) Seven 6-day modules every 2 months
Tuesdays + 1 Wednesday per month Starting in February
Starting in March Tornado Tower, Doha
Paris Champerret
• Paris English Modular
• End of week (English) Two 9-day modules followed by
Fridays + Saturdays every 15 days four 6-day modules every 2 months
Starting in September Starting beginning of February
Paris Champerret Paris Campus

• Paris Bilingual Modular (French/English)

Seven 6-day modules every 2 months
Starting in November
Paris Campus

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HEC PARIS EXECUTIVE EDUCATION
 OVERVIEW EXECUTIVE MBAs

Content
CORE COURSES IN BUSINESS CAPSTONE PROJECT
CHOOSE ONE OF NINE MAJORS
FUNDAMENTALS Apply what you have learned
2 five-day sessions
Modules of 2-6 days to the real world

• Business Environment • Aerospace & Aviation

•B
 usiness Performance Management
• Corporate Finance
• Corporate Strategy
• Entrepreneurial Spirit
• Financial Accounting
• Information Systems
• Leadership
• Marketing
• Operations Management
• Strategic HR Management
• Differentiation & Innovation Through Services
• Energy
• Entrepreneurship & Innovation
• Entrepreneurship - Project Accelerator
• Global Business Management,
Digital Strategies & New Business Models
• Innovation & Social Business
• Leading Digital Transformation
• Luxury
Strategic analysis of an existing
company or new business venture
conducted in a team or individually.
The Capstone project is the final
deliverable of the Executive MBA.
It enables you to apply everything
you have learned and focus on
a strategic issue that has real
added value for your organization
or yourself.
The quality of the final project
should be of board-level standard.

The Executive MBAs are dynamic programs and are subject to change. Please check our websites for recent developments
and updates. www.exed.hec.edu/executive-mbas or www.qatar.exed.hec.edu/executive-mba

A unique focus on entrepreneurship

Around 35% of participants in the EMBA programs launch start-ups or new business
ventures either during or after the program.

HEC Paris has been actively Entrepreneurship & Innova-

involved in entrepreneurship tion or Entrepreneurship - At HEC Paris, my
for over 30 years. Entrepre- Project Accelerator. At HEC experiences inspired me to
neurship is one of the core Paris you can take advan- go beyond what I thought my
courses. The aim tage of the services limits were and expand my
is to give you the
opportunity to dis-
cover what it real-
120 and know-how of the
HEC Paris Entrepre-
neurship Center, the
possibilities. I was able to meet
with so many different people, including
many entrepreneurs, which showed me
ly means to be an Start-ups HEC Paris Incuba- that more paths were open to me than I
entrepreneur, the incubated tor and draw on the had previously realized. It was inspiring.”
mindset it requires, every year technical expertise
and potential direc- o f t h e Université
tions to take. You can also ex- Paris-Saclay, now consi- Sandy Beky
plore the subject in greater dered as one of the most Founder and Managing Director
depth and move your project important innovation KYOSEI LEADERSHIP
forward by choosing one of clusters worldwide. HEC Paris International Executive MBA,
our specialized Majors - 2013

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs INTERNATIONAL MOBILITY

International Mobility
A GLOBAL LEARNING EXPERIENCE
The international mobility option, which enables you to take part of the program in different international
locations, has become a defining feature of the HEC Paris Executive MBAs.

GLOBAL MOBILITY FOR EXECUTIVE MBA PARTICIPANTS EXPANDING NETWORKS

The mobility option transforms an already international
Executive MBA program into one with even greater global
scope. Today, the program features the same curriculum no
matter which track you choose. This means you can work with
your program manager to customize a cycle with modules in
our locations, as long as they fit into the academic calendars
concerned.
Due to our expanding network, you may also be able to take
mobility modules outside of the current EMBA program with
some of our strategic international academic partners. Check
out our websites for the latest developments and updates.
One of the many benefits of the international mobility option
is the way it facilitates exchange between classmates from
different regions and highly diverse professional and cultural
backgrounds. This not only increases the size of your networks
but also opens up new business opportunities.
The international mobility option has proved to be a genuine
asset for executives working in a multicultural, globalized,
economic context. Approximately 35% of current Executive
MBA participants take advantage of the international
mobility option.

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HEC PARIS EXECUTIVE EDUCATION
 PARTNERSHIPS EXECUTIVE MBAs

Prestigious International Partnerships

EXPERIENCE THE WORLD OF BUSINESS FROM A DIFFERENT ANGLE
We have partnered with leading educational institutions around the world in order to further
enhance the intercultural and the global scope of the Executive MBA program.

QATAR FOUNDATION

HEC Paris joined Qatar Foundation in June 2010 and was

the first European Partner University of the Foundation.
Qatar Foundation for Education, Science and Community
Development is a private, non-profit organization that serves
the people of Qatar by supporting and operating programs in
three core mission areas: education, science and research,
and community development. It strives to nurture the future
leaders of Qatar. HEC Paris plays a highly active role in the
development of graduate degree programs, thereby making
a significant contribution to unlocking human potential in Qatar
and the region.
The Qatar modular track of the International EMBA is run
in English and a dedicated Doha-based international academic
and program delivery team guarantees its excellence
and coherence. Participants from other tracks also have
the opportunity to follow modules in Qatar and experience
first-hand one of the most dynamic business regions
in the world.

OTHER INTERNATIONAL PARTNERS

Our international partnerships for the Major programs enables
us to provide you with even stronger academic content,
enlightening company visits, networking opportunities and
cultural exchanges.
• Babson College - Boston, USA
• Concordia University, Aviation Management
Institute - Montreal, Canada
• Graduate School of Business, University of Cape Town
Cape Town, South Africa
• Indian Institute of Management Bangalore -
Bangalore, India
• Fondation Don Cabral - Belo Horizonte, Brazil
To ensure that the content meets the needs and objectives of partici-
pants, the academic partners for the Majors are subject to change.
Please consult our website for the latest updates.
www.exed.hec.edu/executive-mbas

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs FACULTY

Learn from
some of the finest
minds in world
of management

Pierre Dussauge
Academic Director, Executive MBA
HEC Paris Professor of Strategy

INTERNATIONALLY RENOWNED FACULTY

All our members of faculty have extensive, hands-on
experience in the world of business, regularly engage

445 108
in corporate consulting missions and have an in-depth
understanding of the key strategic and business challenges
facing organizations. Throughout the program, faculty
Research articles expertise is complemented by specialist guest speakers with
Research
published in an outstanding record of national and global business success.
Faculty
the last 5 years
ACADEMIC EXCELLENCE
The Executive MBA is backed by an Academic Board whose
role is to guarantee the overall academic rigor and excellence

700 30
of the program. It is headed by the Executive MBA Academic
Director, who supervises and coordinates a team of experienced
Academic Coordinators, who all have a specific area of expertise.
Lecturers Nationalities
in our Faculty HEC PARIS RESEARCH
Research at HEC Paris is driven by the needs of organizations
and business. It feeds into all areas of our work, enables us to
identify current and future business challenges and helps us to
deliver programs that have a tangible impact and lasting value.

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HEC PARIS EXECUTIVE EDUCATION

Innovative learning
methods for complex
professional
situations
Andrea Masini
Associate Dean, HEC Paris MBA Program
Academic Director of the Energy Major
A HANDS-ON APPROACH
TO REAL-WORLD TRAINING
The aim of our action-based learning approach is to strike
the right balance between theory and practice. This ensures
you acquire hands-on knowledge and skills you can apply
immediately when you return to the workplace.
We combine:
• Case studies, workshops and interactive role-plays
to develop strong analytical and decision-making skills
• Team work to enable you to share experience, learn how to
prioritize and deliver your group assignments collectively.
We firmly believe that you learn just as much from your
classmates as from the professors
• Testimonials from senior executives and industry
experts to provide valuable, real-life insights on key
managerial trends and issues.
HEC PARIS EXECUTIVE EDUCATION
LEARNING METHODS EXECUTIVE MBAs
LEARNING SUPPORT
Facilities and extensive online resources enable you to explore
or complete certain aspects of the program in greater depth.
They can be accessed through a dedicated online intranet,
the Jouy-en-Josas Campus Library and the Porte de
Champerret Business Learning Center.
DIGITAL LEARNING
We continually strive to push the boundaries of what today’s
classroom and the classroom of the future will look like.
Webinars, online resources and discussion forums play
a prominent role in the curriculum. Our goal is to provide
you with content at home to ensure that you arrive in class
adequately prepared. This will free up valuable class time for
interactive group work and will optimize peer-to-peer learning
and networking opportunities.
Our objective is to gradually add more and more digital learning
to the EMBA curriculum over the next few years to enhance and
optimize the face-to-face learning experience.
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 EXECUTIVE MBAs NETWORK

Career Services
HELPING YOU TAKE THE NEXT STEP IN YOUR CAREER
More and more of our participants have reached a turning point in their careers. In
many cases they are aiming to either take on greater responsibility within their own
companies, change their current career path by repositioning themselves in a different
environment or by launching a new business venture. Quite often, however, they are not
sure what the next step is. Our goal is to help them develop the skills and confidence
they need to make that next step.
HEC Careers provides a range of services, workshops and resources designed to help
participants develop the skills and tools to make informed choices on the career path that
is in line with their personal values and professional goals.
Our approach combines a dedicated careers curriculum and multiple opportunities to
interact with alumni. This ensures that participants make effective and realistic choices
both for the ‘next step’ - whether this is to assume greater responsibility within the
company or move on to new projects - and for the rest of their professional careers.

Join an influential global network

Management training at HEC Paris is all about sharing and learning from others. Our highly diverse and exclusive
alumni network provides you with business opportunities and unlimited possibilities to exchange and share best
practices with like-minded peers worldwide.

HEC EXECUTIVE COMMUNITY

This service is aimed at current participants and alumni of HEC Paris Executive Education programs. The goal of the community
is to perpetuate the lifelong learning experience of its members and forge lasting and beneficial links with the institution.
HEC Executive Community provides a wide range of services that include afterwork events, conferences with key speakers,
events that focus on specific themes, access to webinars, newsletter updates …

HEC ALUMNI
Graduation from an HEC Paris program marks the beginning of a new adventure in which the HEC Alumni network plays a key
role. The HEC Alumni Association was founded in 1883 by former students and now has over 57 000 members. It brings together
all HEC Paris degree program graduates and participants of the EMBA have access to the Alumni Association from the beginning
of their program, which instantly opens up networking and business opportunities with previous cohorts.

KEY FIGURES SERVICES

• 60 000 alumni and 850 events per year • A bi-monthly alumni magazine • Regular meetings with
• 49 professional clubs with interviews, reports and business leaders
• 26 leisure clubs career advice • Career support & job board
• 75 international chapters • Networking events • A mentoring program
• 40 000 job offers • Sector-specific events with • Personal development
• 1 125 mentors experts (finance, strategy, seminars
• 270 graduating classes entrepreneurship…)

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HEC PARIS EXECUTIVE EDUCATION
 ADMISSIONS EXECUTIVE MBAs

Getting Started
The success of the HEC Paris Executive MBA depends just as much on the exceptional quality of our participants
as on the excellence of the content and the expertise of the professors.

SELECTION CRITERIA THE ADMISSION PROCESS FUNDING YOUR EXECUTIVE MBA

• S ignificant professional experience
(minimum 8 years / average 15 years)
• A track record of influencing your
company’s strategic decisions
• Involvement in international projects
• T h e a m b i t i o n t o h a v e g re a t e r
managerial and decision-making
responsibilities
• The coherence of your professional
and personal goals with the program
• GMAT is not mandatory and can be
replaced by an HEC Paris management
test.
Admission to the HEC Paris Executive
MBA is based on a rigorous but
strai g ht for ward 3 -step process.
Interviewers and assessors are looking
for evidence of personal motivation,
what you will bring to the class, and a
clear sense of how the program will help
you achieve your professional goals.
To get started on your admission to the
program please refer to the contact
information on the back cover.
HEC Paris has a number of funding
options available, including mandatory
training entitlements, special loan
agreements, income tax reductions
and Prodigy Finance which is funded by
HEC Paris alumni and offers loans with
highly competitive interest rates to
participants from over 150 nationalities.
For further details and advice please
contact one of our Program Advisors.

3 - Step Process
On average the admissions process takes approximately 2 months but can be even quicker if steps 1 and 2 are
completed rapidly.

1 2 3
STEP 1 STEP 2 STEP 3
A preliminary interview Candidates complete Candidates are invited to an interview
with a Program Advisor an online application form with a selection committee

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs MAJORS

9 SPECIALIZATIONS
Designed to help you achieve your professional goals

ADD A SPECIALIZATION TO YOUR SKILLSET

WITH ONE OF OUR 9 MAJORS*
The Majors enable you to develop specialized skills in an area of your choice,
expand your knowledge of a specific industry or sector, identify strategic
opportunities, and fine-tune your analytical and decision-making skills.
The Professors who run the Majors all have considerable expertise and
extensive working experience in the sector or industry concerned. Their
knowledge is complemented by testimonials from industry experts and
business leaders.
By mixing participants from the different tracks of the Executive MBAs,
the Majors provide excellent opportunities to study, share best practices
and network with classmates from a rich and wide range of professional
and cultural backgrounds.

* The Executive MBAs are a dynamic programs and are subject to change.
Please check our websites for recent developments.
www.exed.hec.edu/executive-mbas
www.qatar.exed.hec.edu/executive-mba

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HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBAs

Toulouse
(France)
Montreal
(Canada)

AEROSPACE & AVIATION

This Major has been specifically designed to develop analytical and decision-making skills as well as providing
an in-depth understanding of the complex challenges and strategic opportunities of this deregulated and
dynamic sector of the global economy.

• Fleet planning, route evaluation, schedule development,

KEY BENEFITS
• Develop the global vision needed to be a driving force in the
world of Aerospace & Aviation
• Understand the dynamics and complexity of these markets
• Acquire invaluable insights into the anticipated impact
of innovation on the value chain and business models of
the industry
• Challenge your assumptions with leading professionals
from the industry’s major companies and international
institutions.
PROGRAM
SESSION 1 (5 DAYS)
Anticipating future trends and managing risks
(Montreal, Canada)
The first session is hosted by the Aviation Management Institute
of Concordia University with visiting professors from MIT, McGill
Air and Space Law Institute. It focuses on the following areas:
• An overview of the economics of airline operations and the
key planning decisions made by airline managers
• A n exploration of airline markets, the demand for air
transportation, airline competition, business models and
the major components of airline operating costs
pricing and revenue management
• An introduction to international aviation law and international
institutions with a specific focus on new environmental trends.
SESSION 2 (5 DAYS)
Corporate strategies for growth
(Toulouse, France)
The second session is run by HEC Paris professors as well as
lecturers from leading industrial companies and consulting
firms. It focuses on the following areas:
• Industry-specific tools in finance, information technology and
strategic management
• Worldwide alliances and open-sky strategy
• International cargo competition
• Future trends for the environment
• New European business models.
PARTICIPANTS
Executives and senior managers with:
• Significant business experience within the
Aerospace or Aviation sectors
• Recognized professional achievements and/
or involvement in their company’s strategy.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs MAJORS

Paris
(France)
Singapore

DIFFERENTIATION & INNOVATION THROUGH SERVICES

This Major is aimed at executives seeking to optimize the added value of the services they provide in order
to differentiate their organizations from the competition. Strategy, organizational behavior, human resource
management and leadership are all explored from a services perspective.

KEY BENEFITS SESSION 2 (5 DAYS)

World-class best-practice organizations
• Gain a comprehensive understanding of the economics of
(Paris, France)
both customer and employee loyalty
• Develop strategies to build customer loyalty in service settings The week in Berlin will focus on world-class best-practice
• Apply best practice in a service context to the interrelated organizations, as well as exploring some of the most innovative
disciplines of strategy, operations, marketing and human service companies in Berlin.
resource management The topics covered will include:
• Discover some of the creative and innovative approaches used • Best practices for professional services
by leading companies to add value to the services they provide. • Service in the hospitality industry
• Best practices for manufacturers wanting to integrate
PROGRAM services and solutions into their products
SESSION 1 (5 DAYS) • The benefits and challenges of services strategies.
Best practices in service differentiation and innovation
(Singapore)
The first session takes place in in Singapore, a City-State re-
nowned for the excellence of its governmental services and as
the home of world-class service providers such as Singapore
Airlines. The focus will be on:
PARTICIPANTS
• Examining the most important frameworks in the study of services
• Executives working in service organizations
• Analyzing how these frameworks are used (or not) in local in a wide range of industries
companies • Managers seeking to perfect their skills in
• Exploring how these frameworks are applied in the ‘real world’ organizational behavior, human resources
management and leadership.
and in the companies of participants.
• Assessing areas for improvement, even among world-class
service organizations.

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HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBAs

Berlin
(Germany)

Doha
(Qatar)

ENERGY
This Major is aimed at executives and senior managers working or planning to work in industries and services
where energy production and consumption can have significant consequences on the corporate bottom line.
It addresses the need for leaders to develop a comprehensive and strategic view of the energy industry and to
understand its opportunities and operational challenges.

KEY BENEFITS SESSION 2 (5 DAYS)

• Acquire an in-depth understanding of the energy business
environment and market drivers
• Heighten your awareness of energy technologies and their
potential impact on business models
• Develop and implement strategies that address issues
associated with energy prices, volatility and hedging, as well
as energy-sensitive investment and financing requirements
• Share experience and network with other HEC Paris Executive
MBA participants and business executives from the energy sector.
PROGRAM
SESSION 1 (5 DAYS)
From primary energy resources to end markets (Doha, Qatar)
The first session in Doha provides a comprehensive overview
of all aspects of the upstream sector:
• Reserves, players (IOC, NOC, and contractors), investments,
costs and operations
• Strong focus on transportation economics, especially in terms of
shipping and the strategies of oil & gas companies concerning
issues like peak oil, or the use of unconventional resources such
as oil sands, shale gas, bio fuels and solar energy
• E xamination and analysis of issues related to project
financing and hedging strategies.
Power markets and carbon constraint - what’s in it for the end users?
(Berlin, Germany)
The second session is hosted by EMST Berlin and focuses on
the end uses of energy and their associated services:
• S pecific issues in the sector such as regulation and
public policies, technological challenges, environmental
constraints, market structure, pricing mechanisms and
strategies
• Electricity investment, generation and distribution - in par-
ticular smart grids
• Examination and analysis of conventional and new power
supplies such as clean coal (CCS), gas, renewables and
nuclear energy.
PARTICIPANTS
Executives and senior managers working or
planning to work in industries and services
where energy production and consumption
and/or greenhouse gas reduction policies
could significantly impact the corporate
bottom line.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs MAJORS

Boston
(USA)
Paris
(France)

ENTREPRENEURSHIP & INNOVATION

Innovation and entrepreneurship are essential drivers of growth and the main sources of value and wealth creation.
They therefore need to be managed very carefully and with great discipline in both start-ups and established firms.
This Major is aimed at executives seeking to develop their entrepreneurial skills, launch new business ventures
and discover best practices for stimulating innovation.

KEY BENEFITS SESSION 2 (5 DAYS)

• Develop entrepreneurial energy and a culture of innovation
in your company
• Learn how to collaborate effectively with other players and
specialists both inside and outside of your organization, and
within specific ecosystems
• Identify opportunities, build business plans and capture
created value
• Fund and develop new business ventures.
PROGRAM
SESSION 1 (5 DAYS)
Fundamental skills in entrepreneurship and innovation
(Paris, France)
Professors and expert guest speakers will focus on key topics
such as:
• Design thinking
• Recognizing and screening market opportunities
• Identifying and creating customer value
• Developing business plans for innovative projects
Innovative management and entrepreneurial leadership
(Boston, USA)
The classes at Babson College will complement and complete
those of the first session in Paris and will focus more
specifically on:
• Innovation and entrepreneurship in America
• Turnaround and harvesting the company
• Entrepreneurial leadership
• Innovative business models
• Open innovation and social innovation.
PARTICIPANTS
• Executives interested in launching innovation
or new businesses, either as a new venture
or within an established organization
• Members or managers of an innovation
development team
• Executives with a personal
start-up project in any area of innovation
(technology, usage, market or business model).

• Using venture capital start-up assessment to fund projects.

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HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBAs

San Francisco Paris

(USA) (France)

ENTREPRENEURSHIP - PROJECT ACCELERATOR

This Major is aimed at executives and senior managers who are seriously thinking about committing themselves
to new business ventures as either entrepreneurs, investors or consultants. To successfully launch a new venture,
or take over an existing one, it is vital to not only master key areas of management such as Marketing, Strategy,
HR and Finance, but to also acquire some very specific knowledge and skills.

KEY BENEFITS SESSION 2 (5 DAYS)

Key trends in entrepreneurship
• Discover the key success factors of entrepreneurship
(San Francisco, USA)
• Assess the robustness of your project and the potential
of a new business venture The second session in San Francisco will give participants the
• Design a winning business plan opportunity to experience first-hand the key trends and the culture
• Move your project forward to the next stage of entrepreneurship in Silicon Valley. The topics explored include:
• Learn by doing – helping participants to fine-tune their sales • The art of raising capital in the US
pitches. • How to generate leads and sell your services / solutions
• Networking culture and best practices in the US
PROGRAM • Developing investor pitches.
SESSION 1 (5 DAYS)
Applying key methodologies for successful business ventures
(Paris, France)
The first session in Paris will focus on the following themes:
• Methodologies for market research, asset management in new PARTICIPANTS
business ventures, business model, funding and action plans
Executives and senior managers who
• Workshops allowing participants to apply the methodologies are seriously thinking about committing
above themselves to new business ventures either as
entrepreneurs, investors or consultants.
• Guest speaker conferences - high growth start-ups and
learning from failure
• HEC Paris Incubator master class
• Fine-tuning investor pitches.

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HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs MAJORS

Bangalore
(India)

Cape Town
(South Africa)

INNOVATION & SOCIAL BUSINESS

This Major is aimed at executives and senior managers who want to become the next generation of socially aware
business leaders in the rapidly changing and emerging world economy.

KEY BENEFITS SESSION 2 (5 DAYS)

• Understand what innovation and social business mean in
practice in emerging economies such as Africa and India
• Acquire the necessary tools to carry out an in-depth analysis
of the mass market in emerging countries and new emerging
market strategies
• Learn how to encourage and promote frugal and reverse
innovation
• Develop new value propositions that meet the needs of
emerging market consumers more effectively.
Innovation and social business from an Indian perspective
(Bangalore, India)
The second session is hosted by the Indian Institute of
Management and focuses on the following areas:
• Identifying new business opportunities in emerging markets
• Integrating sustainability into business models
• Focus on the mobile phone revolution in emerging economies
• Reverse innovation – adapting successful emerging economy
innovations in developed markets.

PROGRAM
SESSION 1 (5 DAYS)
Innovation and social business from a Sub-Saharan Africa
Perspective
(Cape Town, South Africa)
The first session is hosted by The University of Cape Town,
PARTICIPANTS
Graduate School of Business and focuses on the following areas:
Executives and senior managers seeking to
• Identifying new business opportunities in emerging markets discover new ways of developing business
in Sub-Saharan Africa that have real social impact, in both emerging
• Developing business solutions that meet social and environ- and developed countries, for multinationals,
entrepreneurs and SMEs.
mental challenges
• Focus on the digital revolution in emerging economies
• Frugal innovation - how emerging economies overcome
resource and affordability constraints to provide products
and services that meet the needs of low income consumers.

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HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBAs

San Francisco Paris

(USA) (France)

LEADING DIGITAL TRANSFORMATION

By 2030, 50% of the major companies that we know today will have disappeared. If they want to survive, all
organizations throughout the world have to ask themselves a fundamental question - how can they acquire the
agility of a start-up in structures with hundreds or even thousands of employees? The answer to this question is
to create and develop a new form of company.

KEY BENEFITS SESSION 2 (5 DAYS)

• Recognize the current digital disruptive trends
• Embrace the specific mindset that is necessary in open
organizations
• Understand and adapt to the digital transformation of business
in terms of strategy, marketing, and human resources
PROGRAM
SESSION 1 (5 DAYS)
Welcome to a digital world
(Paris, France)
The first session in Paris combines lectures, testimonials, case
studies and workshops that enable participants to:
• Understand the strategies leveraged by digital players to
disrupt traditional value chains
• Gain valuable insights into what makes the companies of
tomorrow so specific compared to those of today
• Focus on a wide range of services-oriented, goods-oriented,
B2B and B2C industries and companies.
Designing your digital tomorrow
(San Francisco, USA)
The second session in San Francisco features company visits
and testimonials from inspirational guest speakers. It will
enable participants to:
• Acquire a more in-depth understanding of some extremely
complex issues
• Focus on the implementation of digital transformation
• Learn how to ask themselves the right questions and lead
digital transformation effectively.
PARTICIPANTS
• Executives wishing to take a leading role
in the digital transformation processes of
traditional businesses
• Managers working in all business functions.
It is less appropriate for participants seeking
to acquire in-depth knowledge on digital
start-ups.

19
HEC PARIS EXECUTIVE EDUCATION
 EXECUTIVE MBAs MAJORS

Paris Shanghai
(France)
(China)

LUXURY
The combination of world-class faculty, cutting-edge research, publications in the field of luxury management
and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer a
truly exclusive program in luxury.

KEY BENEFITS SESSION 2 (5 DAYS)

•D  evelop the operational skills to create and sustain luxury
brands worldwide, in an omni-channel environment
• Delve deeply into the culture of luxury in order to grasp the
essence of its management
•E  nvision the future of luxury brands in a high-tech
digital world in order to meet the demands of millennials and
emerging countries.
PROGRAM
SESSION 1 (5 DAYS)
The luxury strategy: break the rules of marketing to build
luxury brands
(Paris, France)
• Delineating the concept of luxury: a multicultural,
global approach
• What is a “luxury strategy”? How is it different from
a “premium strategy” or from a “fashion strategy”?
• How luxury marketing is specific: the 24 anti-laws of
marketing in practice
• How should luxury adapt to the future: new technology,
post digital craftsmanship, experientiality, big data and
the rise of ethical sustainable values.
The specific nature of the Chinese luxury market
(Shanghai, China)
• Discovering how the most connected market in the world
differs from any other market (culture, motivations, digital
and media)
• Exploring the retail challenge in China, how to integrate on
and offline, HR issues at retail level, increasing retail perfor-
mance; focus on travel retail
• Focus on a variety of sectors: personal luxury, skin care,
hospitality, automobile…
• Building the brand in China, influencing key opinion leaders,
the arts scene
• Discovering China’s own luxury brands.
PARTICIPANTS
Executives and senior managers who already
manage luxury brands and companies or who
plan to do so in the future

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HEC PARIS EXECUTIVE EDUCATION
 MAJORS EXECUTIVE MBAs

Belo Horizonte
(Brazil)

GLOBAL BUSINESS MANAGEMENT,

DIGITAL STRATEGIES AND NEW BUSINESS MODELS
This Major is aimed at executives and senior managers doing business or planning to do business in Latin America
and seeking to leverage digitalization to reinvent their business models. We focus on the investment and growth
opportunies for foreign companies in the region, and how to leverage digital technologies to achieve better results.

KEY BENEFITS SESSION 2 (6 DAYS)

Digital Strategies and New Business Models
• Identify and evaluate business opportunities
(Belo Horizonte, Brazil)
• Analyze the specific structural and cultural nature of doing
• Digitalization and business transformation
business in Latin America
• New business models
• Explore the business impact of digitalization and new business
• Exponential organizations
models
• Digital leadership and innovation challenges
• U nderstand how digital leadership and exponential
organizations enhance digital strategies
• Develop a prototyping process to innovate and implement
digital change

PROGRAM
SESSION 1 (6 DAYS including a 1-day online consulting project) PARTICIPANTS
Global Business Management Executives and senior managers doing
(Belo Horizonte, Brazil) business or planning to do business in Latin
America and seeking to leverage digitalization
• Global political economy and trends to reinvent their business models.
• Global strategies
• Quest for global efficiency
• Managing people in cross-cultural contexts
• Creating value internationally

HEC PARIS EXECUTIVE EDUCATION

EXECUTIVE EDUCATION
FRANCE
6-14, avenue de la Porte de Champerret
75838 PARIS CEDEX 17
+33 (0)1 39 67 75 46
emba@hec.fr

execed.hec.edu/en/executive-mbas

QATAR
Tornado Tower, West Bay
DOHA
+974 4454 0161

admissionsqatar@hec-q.qf.org.qa

www.qatar.exed.hec.edu

Design 20171113 : HEC Paris Executive Education / Photos : J-M. BIAIS, V. TESSIER, Unique Agency.