The blind spot in current leaders’ thought is that they know all about what leaders do and how

they do it—but do not know about the source level, that is, the inner place or the state of awareness
from which leaders and social systems operate. Otto Scharmer, MIT, Theory U and Presencing
Institute
The transformational leader operates from the very core of his or her being.

Is committed to a vision of the future that is based not on evidence, but on their stand for
something to succeed.
Embodies the vision that is to be brought into being.
Knows that the future is not a place they are leading people to, but something that is co-
created moment by moment, through thoughts, conversations, actions and interactions.
Does not let the past dictate the future.
Is focused on unleashing potential.
Inspires confidence, adaptability, resilience and commitment.
Is wholeheartedly devoted to serving colleagues, customers and other stakeholders.
Is an outstanding coach, and helps others be outstanding coaches.
Knows that when you shift the conversation, you shift the culture.
Fosters conversations for relationship, possibility and action.
Has presence – a function of listening that is revealed in vulnerability.
Is authentic. For us, this means living up to your full potential.
Generously expresses acknowledgement and appreciation.
Treats each employee individually according to his or her particular needs and talents.
Inspires performance beyond expectations.
Knows that people give of their best when their work is meaningful, and that purpose
provides this meaning.
Is the brand personified.

Creating transformative experiences that lasts