Questionnaire for Nescafe Customer Survey

7-point scale was used for all the questions with: 1=strongly disagree; 4=neigher disagree nor agree; 7=strongly agree.

Name Abhinav Singhvi

Age 26
Gender Male
Marital Status single
Occupation Salaried
Location Jamshedpur
Annual household Income 15 lacs 1 2 3 4 5 6 7
Neigther
Strongly Moderatly Moderatly Strongly
Question # Statement Disagree disagree Agree
disagree disagree agree agree
nor agree
1 I drink coffee.
2 I prefer coffee to tea.
3 I find it easy to prepare coffee by myself.
4 I want my coffee brand to be affordable.
5 I am an occasional coffee drinker.
6 I want my coffee to be readily available in the market.
7 My whole family drinks coffee.
8 I think coffee is good for health.
9 I prefer cold coffee to hot coffee.
10 I like to try out new variants of coffee.
11 I am particular about the taste and quality of my coffee.
12 I like to buy small satchets for my occasional cups of coffee.
13 I enjoy going out for coffee with my friends and Family.
14 I like filter coffee every morning.
15 I think most coffee brands taste the same.
16 For me the whole experience and ambience of having a cup of coffee is important.
17 I have coffee only when I go to cafes.
18 I don't like spending much on coffee.
19 I have numerous cups of coffee everyday.
20 Coffee keeps me going through hours of work.
21 I am brand conscious when it comes to coffee.
22 Advertisements influence my purchase decisions.
23 I like having a coffee machine at home.
24 Coffee is a staple item of the monthly household budget.
25 I order my brand of coffee online since it is not available in my city.
26 I drink only espresso.
27 For me the convenience of having a quick cup of coffee matters most.
28 For me a cup of coffee and a good book is ultimate quality time.
29 I associate coffee with watching a movie in a theatre.
30 I generally have coffee only in the colder months.
31 In the summers I prefer cold coffee to cold drinks
32 I do not start my day without a cup of coffee.
33 I get my coffee from my local grocery store.
34 I use coffee regularly in cakes and desserts too.
35 I associate a big red mug with hot coffee.
36 For me coffee and fast food go hand-in-hand.
37 Coffee is only a Sunday morning breakfast beverage.
38 I prefer Nescafe over other Coffee brands.
39 I find Nescafe advertisments & promotions attractive
40 I find Nescafe price affordable