Shezan International Limited

Assignment

Submitted To:- Mr. Khurram Abbas

Submitted By:- Tariq Hussain

BBD-08-10

Bahauddin Zakriya University Multan

Sub Campus D.G.Khan

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Shezan International Limited

Introduction
Shezan Company was incorporated on May 13, 1964 as a private limited
company, with the objectives as set out in the Memorandum of Association in
general and in particular to set up an industrial understanding for manufacture of
juices, squashes, sharbats, jams pickles and preserves from fruits and
vegetables
Nature has blessed Pakistan with an ideal climate for a wide range of
delicious fruits. Over the centuries Pakistani experts have acquired and
developed unique strains of exotic fruit varieties, unmatched for their rich flavor
and taste.
The Shahnawaz Group of Pakistan and Alliance Industrial Development
Corporation of U.S.A in1964 conceived Shezan International Limited as a joint
venture. The agriculture background of the Pakistani sponsors induced them to
establish this agro-based industry. Taking advantages of abundance of fruits
available in Pakistan, and the advanced technology provided by the American
partners, Shezan became pioneers in the field of converting fruits into pulps,
concentrates and juices. Today Shezan is the largest food processing unit having
developed and installed the capacity to meet the country’s and export needs.
In 1971 the Shahnawaz Group purchased all the shares of Alliance
Industrial Development Corporation with the permission of the Pakistan
Government. The Company has since shown sustained growth in both the
domestic and exports fields. The Company has been steadily expanding its
production capacity over the years. In 1980-81 a separate unit was installed in

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Shezan International Limited
Karachi which now caters for Karachi, Sindh and export demand. A new bottle
filling plant was set up in 1983 in Lahore unit increased the capacity five-fold. An
independent Tetra Brick Plant was commissioned in 1987 making us the leading
manufactures with comprehensive range of production in the fruit processing field

in Pakistan.

Vision
“To be known as leader of quality products in the region. Dedication to
quality is a way of life at our company. In its activities the company will pursue
goals aimed at the achievement of profitable business .these results will be
derived from the dedicated efforts of each employee in conjunction with
supportive participation from management at all levels of the company .To pay its
role in the economic development of the country and to enhance quality of life of
its people”.

Mission
“Our mission is to provide the highest quality fruit and vegetable
related juices and products to retail and food services customers. We
will accomplish this by maintaining a tradition of pride in our products,
growth through innovation, integrity in the management of our
business and commitment to team management and quality
improvement process.”

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Shezan International Limited
Provincial fresh fruits production share is provided below:

Province % Share
 Punjab 59.6
 Sindh 8.6
 NWFP 6.2
 Balochistan 25.6

Environmental Analysis
1) The Company:-
The people in the company they are not working as a team.
2) Suppliers:-
Efficiency of the suppliers in the company is nice but required
more improvement.
3) Customers:-
The target market of the product is the teenagers mainly.
4) Competitors:-
Nestle is the pure competitors of the Shezan twist juice.

5) Internal environment:-
The internal environment is good but requires more changes.
6) Technological :-
They are using the foreign technology which is their plus point.
7) Marketing:-
Need to spend money field in marketing field.
8) Distributors:-
The distributors are in the Islamabad, Lahore, Karachi but they
are
not handling the areas perfectly.

Swot Analysis

Strengths

 Conveniently placed factory.

 Pure and natural products.
 Qualified sales staff.
 Strong financial backup.
 Good distribution net work.
 Effective advertisement campaign.

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Shezan International Limited

Weakness

 Due to high rate of taxes our process are higher.

 Tax evaders sell product on much less prices and retailers blackmail
for
better profit margins.

Opportunities

 Expansion of distribution net work.

 Diversification of product.
 Addition of new varieties.
 Modification according to present requirement.

Threats

 Discount offered by competitors.

 Low quality food products on cheap prices.
 Less awareness of health.
 Nutritional facts of products with consumer.

Conclusion
According to our group mates after visiting the company and
taking information from the market we have concluded that:-
 They are going good but have to improve internal environment.
 They have to improve their distributor sector.
 They have to make new strategy for the competitors like Nestle.
 They have large capital , so they have to spend more money in the
advertising field.
 They have to introduce New flavor In the market.
 They can introduced these twist juices in 1 Liter packing.
 They can introduce these juices also in powder form.

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