Professional Documents
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Creating Content Pages That Convert
Creating Content Pages That Convert
User Experience
Link carefully.
If you need to link outside of your site,
make sure that link opens in a new tab
or window.
Pop smart.
Users will instinctively close pop-up
windows without reading them. If you
need to rely on a pop-up, then make
sure it’s triggered only once a user has
truly engaged with your page.
LOCATION
FORMAT
Find creative ways to gamify Don’t make the CTA look like
your action if possible, like a banner. Users have banner
using a quiz format. It will blindness and will ignore it.
make the user more likely to Even separating your CTA
follow through with the action. from the article with a block of
background color will have this
effect.
Always Be Testing.
Technology and browsing habits change
and evolve. A/B test major elements of your
page on a regular basis to make sure you’re
reaching maximum conversion potential.
Innovate.
Videos, photo galleries, quizzes, and other
unique content types have the potential
to unlock whole new audiences for your
product. Experiment with new formats
whenever possible - but make sure to keep
the above rules in mind!
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