Storytelling

- Entertain
- Explain
- Educate
- Generate/sustain meaning
- Inspire
- Advice
- Warn

Creative Process
- Find the narrative to connect with the audience
- Reveal the path to something bigger

How to tell a good story (tips for presentation):

1. Focus on one major idea
o People have different ideas about how they see the world
2. Because we are disconnected, you have to build your idea from familiar concepts
o Start with listener’s perspective
o Use metaphors
3. Develop a sense of curiosity in the other person
o Give reader/listener an opportunity to care
4. Make the idea worth sharing
o Benefit