San Fernando, officially the City of San Fernando is a 1st class city and capital of the province of

Pampanga, Philippines. According to the 2015 census, it has a population of 306,659 people. The City of
San Fernando has a total land area of 6,774 hectare. The largest Barangay is Calulut and the smallest is
Barangay Juliana.

It is the regional center of Central Luzon and located 66 kilometres (41 mi) north of Manila, 73
kilometres (45 mi) east of Subic in Zambales, and 17 kilometres (11 mi) south of Clark Air Base in Angeles
City.

HOUSEHOLD SIZE

The City of San Fernando has an average household size of 4.83, .i. e, on the average, a household has
about five (5) members. Thus, a common type of household constitutes a family with two (2) living
parents and three (3) children.

Average household size in the City reported by NSO in 2003 and 2007 were 5.00 and 4.96, respectively.
The decreasing trend in the average household size is an indication of increasing awareness and practice
of responsible parenthood.

The household size is the sole determinant, in an inverse fashion, of per capita income. At a given
income, individual member income decreases as household size increases. It goes without saying that a
large household with a small income is vulnerable to poverty.

GENDER AND AGE DISTRIBUTION

There is an almost equal distribution of male (50.4%) and female (49.6%) population. This uniform
distribution is seen across all barangays. Males outnumber females, to a little extent, in 22 barangays,
including Northville. Conversely, there are a little more females than males in 14 barangays. However,
difference in proportions between the male and the female population is insignificant. There has been a
remarkable change in roles played by men and women in the society. In particular, women, just like
men, have also been “bread winners” for the last several decades, i.e., they have become active
members of the labor force. Therefore, it can be construed that productivity relative to the labor force is
not affected by gender distribution since no particular gender, male or female, can be considered more
productive than the other.
In terms of age distribution, there is a higher proportion of the population belonging to the younger age
groups (0-29 years old – 56.1%) than in the older age groups (30 or older – 43.9%). The difference in
proportions is also pronounced between the 0 to14 - year old group (27.4%) and the 50 years old or
older group (15.7%).

It can also be gleaned that age distributions across barangays do not vary considerably from the overall
distribution. These results indicate a growing population which, to date, is an irreversible worldwide
phenomenon. Positively, the larger number in the younger generation provides an opportunity for the
City Government to institute programs intended to develop this generation into responsible and
productive citizens.

LITERACY AND EDUCATION PROFILE

More than 20% of the population are at school age (5-16 years old). Literacy rate, or the fraction of the
populace who can both read and write, is recorded to be 99.5%. There is no appreciable difference in
the literacy rates at the barangay level. The latest NSO release (year 2003) reported a literacy rate in
Central Luzon of 92.6%. Thus, current CSFP literacy rate is above Central Luzon 2003 average. This
suggests the successful efforts of the City Government to improve the literacy of its residents through
programs such as intensified basic and subsidized higher education.

LABOR DEMOGRAPHICS

Labor Force and Unemployment Rate

Following NSO definition, the CSFP labor force is operationally defined as those members of the
population who are between 15 years old (legitimate/legal age for work) and 60 years old and
are employed or actively seeking employment. This group comprises 63.4% of the population.
The 2010 NSO Labor Force Survey reported 64.8% Philippine labor force. It can be deduced that
the CSFP labor force rate matches that of the nationwide labor force rate.

Meanwhile, 86.9% of the populace between 15 and 60 years old are employed, leaving a
conservative unemployment rate of 13.1%. NSO reported an unemployment rate in the country
of 6.9% (2010 Labor Force Survey). By and large, the discrepancy can be accounted for by the
inclusion of full-time students (15-20 years old) and adult population (21 years or older; e.g.,
housewives & early retirees) who may not be seeking employment subsequently leading to an
overestimate of unemployment rate in CSFP.

A solid body of empirical evidence shows the strong positive relationship between education
and employment, i.e., enormous research findings worldwide, and common observation, have
concurred that higher levels of education lead to better occupational attainment. Specifically,
unemployment rate is recorded highest among those who attained no or elementary education,
and lowest among those who have obtained college and vocational degrees. Thus, the provision
of greater and free access to higher education and/or skills training remains to be one of the
most effective long-term solutions to unemployment and poverty.

Job-Industry Classification

The majority of the employed persons are engaged in trade (17.7%), manufacturing (14.7%),
transport, storage and communication (12.9%) or construction (12.6%). The rest are into
community, social and postal service (9.7%), agriculture (7.0%), private household employment
 (7.0%), electric, gas and water (6.8%), education (5.8%), financing, insurance and real estate
(4.3%). The remaining 20.0% are employed in a variety of other industries. The city-wide
distribution of industries engaged in by the employed labor force does not necessarily depict the
distribution at the barangay level. For example, Pandaras (34.5%) and Del Carmen (15.5%)
posted the highest proportion of residents engaged in farming. On the other hand, the labor
force in Alasas (36.0%) and Pulungbulu (30.1%) are generally employed in manufacturing
industries and Sto. Rosario residents (44.9%) are in trade business or employment. The higher
concentration of particular industries in respective barangays may be attributed to one or more
of the following: 1) location (e.g., Fernandinos employed in manufacturing industries generally
reside in barangays where there are or nearby manufacturing companies; 2) the skills of a
number of residents tend to be transferred to other residents (e.g., existing construction
workers in a barangay tend to develop into more construction workers within the same
barangay due to transfer of craft); and, 3) socio-economic condition of the barangay (e.g., more
progressive barangays tend to have less construction workers and private household
employment (house maids, etc.).

Relative to the aforementioned, barangays may become known and productive for specific
crafts or skills, if developed properly, resembling the Japanese concept of “one town-one
product”. This concept has been one of the reasons behind the boom in the Japanese economy.

ECONOMY

Strategically located at the heart of the province, the City of San Fernando is home to two public
markets, thirty-nine banks, forty-eight lending institutions (investors), thirty-eight pawnshops,
seventeen gasoline stations, three movie houses, thirty-nine public and private schools, seven hospitals,
thirteen dental offices, nine hotels, twenty-eight drug stores, seven disco clubs, six foreign exchange
firms, fifteen garment factories, twenty-four groceries, seven supermarkets, forty-two insurance
companies, sixteen security agencies and seventy restaurants and fast food chains such as Jollibee,
McDonald's, Mr. Donut, Greenwich, Shakey's, and Chowking. In addition to being the Provincial Capital
of Pampanga, almost all Philippine banking institutions, military and governmental agencies have
regional offices in the City of San Fernando.[9] SM City Pampanga is a large shopping mall owned by
Henry Sy, Sr. and his company, SM Prime Holdings. It is the very first SM Supermall in Central Luzon.
Robinsons Starmills Pampanga or Robinsons Starmills is a shopping mall owned and operated by John
Gokongwei and his company, Robinsons Malls, the second-largest mall operator in the Philippines. This
is the very first Robinsons Mall in the Central Luzon and in the Pampanga Province, rivaling adjacent SM
City Pampanga. The mall is located at Jose Abad Santos Avenue, Barangay San Jose, San Fernando,
Pampanga and Barangay Lagundi in the neighboring town of Mexico, Pampanga with a total floor area
of 62,000 square meters (667,120 square feet).

Manufacturing
San Fernando serves as one of the agricultural processing center of Central Luzon. It is a major
rice-producing region and an important sugar-producing area. The Pampanga Sugar
Development Company (PASUDECO) was once the largest private employer in Pampanga. It is a
major sugar-processing plant in the region. Other manufacturing companies with offices in the
city include Universal Robina Corporation, Zuellig Pharma Corporation, Nestlé Philippines,
Petrophil, Mondragon Industries, Asia Brewery, and Del Monte Corporation. Major bottling
companies such as the San Miguel Corporation Complex, Coca-Cola, Pepsi Cola, Cosmos and
Metrobottling, Pampanga's Best Inc. are located within the city.
Every year during the Christmas season, the city becomes the hub of a thriving industry
centered on handcrafted lanterns called parols. What distinguish the San Fernando lantern from
the ordinary parol are the intricate designs and the illusion of dancing lights, which focuses on
the vibrant colors of the lantern. Also, every year around Christmas time, there is a town lantern
festival. Different neighborhoods around San Fernando, come together for a friendly
competition to see which neighborhoods lanterns are the best. The festival itself is held in the
middle of December, rooted back to the city of Bacolor. The transfer from the city of Bacolor to
the city of San Fernando in August 1904. In the dialect of Kapampangan, this event is called
"Ligligan Parol". But, for many who have experienced this say that "Ligligan Parol" did not
actually quite happen. Especially following up the immediate transfer of customs between the 2
cities in the year 1908. It went on to be a tradition that has evolved as the lantern gradually
became larger and larger and more intricate each year. Years later, the lantern itself was a
symbol for the resident contribution, benefiting their labor. The sole purpose of these lanterns
symbolized the unity amongst different neighborhoods.

Infrastructure and utility

 Major Roads
o Old McArthur Hi-Way (Road stretching from Bulacan to Tarlac)
o Jose Abad Santos Avenue (Road stretching from Bataan to Nueva Ecija)
o North Luzon Expressway (San Fernando Exit)
 Telecommunications
o PLDT (Philippine Long Distance Telephone Company)
o DIGITEL (Digitel Telecommunications Philippines Incorporated)
o Globe Telecom
o Smart Communications
o Sun Cellular
 Water Facilities
o City of San Fernando Water District
 Power Facilities
o SFELAPCO (San Fernando Electric Light and Power Company)
 Television Stations
o Local
 CLTV 36 (Whole Region III)
 ABS-CBN 46 (Whole Pampanga)
 GNN TV 44 (Whole Pampanga)
 *majority of television networks in Metro Manila are accessible in the
City of San Fernando
 Terminals
o SM City Pampanga Terminal
 (Jeepneys going to barangays of the City of San Fernando and to other
municipalities of Pampanga and buses going to Metro Manila and to
some northern parts of Luzon)
o Robinsons Starmills Pampanga Terminal
 (Victory Liner Buses going to Metro Manila and to some northern parts
of Luzon and jeepneys going to the Municipalities of Mexico, Sta. Ana,
San Luis, Candaba, and Arayat)
o Bataan Transit Bus Terminal at JASA, Dolores, City of San Fernando, Pampanga
 (Buses going to Metro Manila and to some northen parts of Luzon)
 o Victory Liner Bus Terminal at JASA, Dolores, City of San Fernando, Pampanga
 (Buses going to Metro Manila and to some northern parts of Luzon)
o Tarlac - San Fernando Bus Terminal at Mc Arthur Hiway, San Nicolas, City of San
Fernando, Pampanga
 (Buses going to the Province of Tarlac)
o City of San Fernando Downtown Terminals:
 Terminal 1 : V. Tiomico St., Sto. Rosario, City of San Fernando,
Pampanga
 (PUJs going to Palawe/Heroes Hall/City Terminal, Guagua, San
Isidro Magliman, Northville, SM Pampanga, Dolores, San
Agustin, Angeles City and Arayat)
 Terminal 2 : Tiomico St. corner Jose Abad Santos St., Sto. Rosario, City of
San Fernando, Pampanga
 Terminal 3: Sta. Teresita, City of San Fernando, Pampanga
 (PUJs going to Bulaon/Del Carmen)
 Terminal 4: Ponduan, San Jose, City of San Fernando, Pampanga
 (PUJs going to Mexico, Brgy. San Jose and Angeles City)
 Terminal 5: Vivencio Cuyugan Terminal Del Pilar, City of San Fernando,
Pampanga
 (PUJs going to San Matias, Sto. Tomas, Minalin, San Simon, and
Malolos, Bulacan)
Tourism
EVENT AND FESTIVAL
Kaganapan: Annual City Charter Anniversay (February 4)
Dubbed as `Kaganapan', the city celebrates the feat of becoming the 99th City of the
Republic of the Philippines with a barrage of fun and meaningful events such as the
street party, historical trail race, civic and military parade, cul¬tural night and a lot more.

Pyestang Fernandino Celebration (May 30)

Experience unique Kapampangan hospitality and cuisine and be entertained by cultural
events as the City honors its patron saint, San Fernando, with a series of traditional
re¬ligious activities.

Sinukwan Festival (1st-2nd week of December)

The Sinukwan Festival relives the Kapampan¬gan spirit with a week-long calendar of
cultural revivals capped by a grand street-dance parade in the streets of San Fernando.
Organized a nually by the Save Pampanga Movement, th festival memorializes Aring
Sinukwan (King Sinukwan), god of ancient Kapampangans.

Giant Lantern Festival / Ligligang Parul (2nd week December)

The dynamic interplay of lights and color that
precisely move with the rhythm of music, the
magnitude of size and their in-tricate designs, these
are what spectators get to marvel at as the Giant
Lantern of San Fernando is the event that the
prov¬ince of Pampanga is mostly known for. And it is
because of these giant lanterns and the San Fernando lantern-making industry that the
City of San Fernando has been dubbed as the "Christmas Capital of the Philippines".
HERITAGE DISTRICT
City Hall of San Fernando
The building was built during the Spanish Colonization Period
in 1874. It was burned by Gen. Antonio Luna when they
retreated amidst the advance of the American forces. It was
reconstructed during the American Colonization Period
which was completed in 1917 during the administration of
Antonio Abad Santos.

Metropolitan Cathedral of San Fernando

The seat of the Archdiocese of San Fernando, Pampanga, the
current church was completed in 1808, replacing the old
structure built in 1755. President Emilio Aguinaldo and his
cabinet viewed the Philippine Revolutionary Army from the
windows of convent in 1898. The church and convent were
burned by the Philippine Revolutionary Army on orders of Gen.
Antonio Luna in 1899. It was again destroyed by a big fire in
1939 and later restored by Architech Fernando Ocampo.

Augusto P. Hizon House

Built by the couple Teodoro Santos and Africa Ventura at the turn of the century, this
Victorian inspired ancestral house was later acquired by Maria Hizon.

Hizon-Singian House
Built by the couple Capitan Anacleto Hizon and Victoria Singian de Miranda. It served as
headquarters of Spanish General Antonio Ruiz Serralde during the Japanese Occupation,
and as headquarters to American Gen. Walter Krueger during the liberation period. A
perfect example of the bahay na bato, it is listed as a Heritage House in the registry of
the National Historical Institute.

Lazatin House
Built in 1925 by the couple Don Serafin Lazatin and Encarnacion Singian. It served as
residence of the 14th Army Commander of the Japanese Imperial Army, General
Masaharu Homma.

Henson-Hizon House
The house was built in the late 19th century by Maria Lacson and Saturnino Henson,
gobernadorcillo of San Fernando in 1882. It was then purchased by the couple Pablo
Panlilio and Dolores Argulles. Next to the house is a monument dedicated to the heroic
efforts of Nicolasa Dayrit, a local heroine who helped the wounded and sick Filipino
fighters during the Filipno-American War.

Consunji House
The house was residence of Don Antonio Consunji, the gobernadocillo of San Fernando
during the Philippine Revolution in 1892 who was removed from office by the Spanish
authorities because of his presence during the visit of Dr. Jose Rizal in San Fernando in
1892.
 Old San Fernando Train Station
Inaugurated in 1892 by Manila Railroad Company. Jose Rizal disembarked from this
station to visit his friends in San Fernando to recruit members of the La Liga Filipina.
During the Death March in April 1942, it was the ending point of the long walk from
Bataan of the Filipino and American prisoners of war.

Pampanga Hotel
One of the oldest structures in the Poblacion. It held the distinct honor of hosting Gen.
Douglas McArthur for one night.

PASUDECO (Pampanga Sugar Development Company)

It was the first Filipino-financed sugar center in Pampanga. It was constructed by the
Honolulu Iron Works.

Baluyut Bridge
Housed in the University of the Assumption, the museum contains the cultural heritage
of the Roman Catholic Church in Pampanga.

Heroes Hall
This building serves as an extension of our office from the City Hall. Inside is the El
Circulo Mini-Convention Center used in big events, a 156 seater Mini Theater used for
presentations, film viewing, summit events and conferences, Tiburcio Hilario Conference
Room used for small group conferences and meetings accomodating 50-80 people. The
Heroes Hall also houses the Offices of Clerk of Court. Outside, several monuments of
notable people are erected.

LIFE AND LEISURE

The City is one area in the country where all large banking and financial institutions can be found. There
are a total of 72 banking institutions located in the City that serve the banking requirements of the
business community and 12 financial institutions. In this bustling and growing community, 5 big
shoppings malls can be found here. Located at the City proper are 2 wet and dry public markets and 2
other at the new public market. There are also 3 grocery stores and 7 supermarkets.

Operating Hours

Malls 10:00 AM to 09:00 PM

New Public Market 02:00 AM to 10:00 AM

Old Public Market 02:00 AM to 10:00 AM

Groceries 08:00 AM to 06:00 AM

As of 2014, there are 151 Day Care Centers, 101 elementary schools, 39 secondary schools, including 1
University and 12 Colleges in San Fernando. One of these is the City College of San Fernando which is
funded by the City Government and offers scholarships to indigent residents.

Average Tuition Fee per Semester/School Year

Private University

Elementary Php 20,000.00 to Php 30,000.00 per year

High School Php 25,000.00 to Php 35,000.00 per year

College Php 20,000.00 to Php 35,000.00 per year

Private College/Schools/Academy

Private University

Elementary Php 20,000.00 to Php 30,000.00 per year

High School Php 25,000.00 to Php 35,000.00 per year

College Php 15,000.00 to Php 25,000.00 per year

Health is one of the priorities of the City where in one of its hospitals offers the latest medical facility
such as the tomotherapy machine for cancer patients. As of 2014, there are a total of 5 major hospitals,
5 rural health centers, and 3 birthing stations. The City also offers and promotes wellness to its people
with the presence of 18 fitness centers and 39 spas. Others are fitness centers, a sports complex and
other recreational facilities.

Hospitals:

Makabali Hospital 045-961-2284

San Fernandino Hospital 045-961-3377

Mt. Carmel Hospital 045-435-2420

Mother Theresa of Calcutta 045-861-4607

Jose B. Lingad Hospital (Public Hospital) 045-961-2444

Fitness Gym Monthly Charges

Regular Php 250.00 to Php 1,000.00

 High-end Php 1,500.00 to Php 3,000.00

Spa Rates

Body Massage Php 250.00 to Php 1,000.00

Facial Php 250.00 to Php 1,500.00

The City takes pride in being the Culinary Center of the Philippines as well as for its very competitive
meat processing industry. Being the food center of the province, with around 78 restaurants, the City of
San Fernando is a place to stay for local and foreign travelers and guests, whether doing business or for
leisure. The City has 16 existing hotels/motels and 10 resorts.

Hotel Rates

Economy Php 600.00 to Php 1,500.00

Standard Php 1,500.00 to Php 2,000.00

Deluxe Php 2,000.00 to Php 2,500.00

Suites Php 2,500.00 to Php 3,500.00

Hotels Contact Number (country code +63)

Bliss Hotel 045 - 961-4038/860-6060

City Heights Hotel 045 - 961-4122

Miyabe Court 045 - 961-6060

Hotel Victoria 045 - 455-4178

Lewana Lodge 045 - 961-2797

Bowliseum Motel 045 - 961-2040

Motel Tropicana 045 - 961-2106

Pampanga Hotel 045 - 961-2212

Hotel Gracelane 045 - 860-6060/860-1234

Otel Apartele 045 - 961-1833

Hotel Intersection 045 - 961-0827

 Hotel Poblacion 045 - 961-0827

Hotel Del Pilar 045 - 961-0827

Valle Verde 045 - 961-5733

Orotel 0920-862-400

Resort Entrance Fee

Children Php 80.00 to Php 150.00

Adult Php 100.00 to Php 200.00

Overnight resort accomodation rate

Standard Php 2,000.00 to Php 2,500.00 (good for 2 persons)

Deluxe PPhp 2,500.00 to Php 3,500.00 (good for 4 persons)

Suites Php 3,500.00 to Php 4,000.00 (good for 4 persons)

Family Php 4,000.00 to Php 8,000.00 (family room)

Resorts Contact Number (country code +63)

Villa Alfredo's Resort 045-4361679

Villa Antonina Resort 045-4550208/861-3503

Baliti Resort 09358923793

Mely and Bay Dream Resort 045-8872388

Rhosean's Garden Resort 045-8606937

Water Splash Resort 045-9610697

Marzan Ville Resort 045-961-9494

Villa Paulina Garden Resort 045-961-4052

Armando's Wellness Resort 045-436-3095

Conchita Garden Resort 045-961-3298

Source: www.cityofsanfernando.gov.ph