EFFECTIVE ENGAGEMENT UNI DEGREES GEN Y PARENTS

Verbal ▶ Visual
Changing OECD average

X SitTeacher& listen ▶ Try & see Z 1 in 4 1 in 3 1 in 2*

X Y Z Generations
Age at first marriage
▶ Facilitator M 32.6 F 30.3
Job security ▶ Flexibility
Commanding ▶ Collaborating Age of mother (births)
Curriculum centred ▶ Learner centric
Closed book exams ▶ Open book world SLANGUAGE CO N
N E C T E D • iG E N •
SC G ER
S • G e n e r at i o n g
la
30.3
Books & paper ▶ Glass & devices PA
ON R s
GEN GEN

U
EE
Total Fertility Rate

s
I
R AT
z α

N AG
Cray cray
1.7

GE N E

ER S
Bae
GLOBAL GENERATION FOMO
EST. 1995 EST. 2010 Life expectancy†

2,000,000,000 YOLO M 77.9 F 83.1

IDS
D I GI
Slay

ls
ZED ALPHA

THE
2 billion Gen Zs globally

MK

da
TAL
NT PH
Top baby names

AL
CO

mo
EGR O T AS i-

I
Top 3 countries by Top 3 countries by
AT O R •D • Gl u lt
total population Gen Z population
S • TH E Z E D S obal Gen • M
1 1
China India
MOBILITY Oliver
William
1
2
Charlotte
Olivia

2,500,000
2 2 Gen Alphas Jack 3 Amelia
India China born globally

17 5 15 IN A each week Noah 4 Ava

3 3 LIFE- Thomas 5 Mia
United States Indonesia
jobs careers homes TIME*
Kids In Parents Pockets Eroding Retirement Savings

Redefined 20 CENTURY
th
CHILDHOOD TEENAGER ADULTHOOD
lifestages TODAY CHILDHOOD TWEEN TEENAGER YOUNG ADULT KIPPERS ADULTHOOD CAREER-CHANGER DOWNAGER
Facebook 1,000,000,000 3D
opens to TV printers
the public 1 billion active
Google.com USB flash Apple TV Instagram Facebook users Fidget
domain drives Wikipedia Skype Twitter iPad Apple spinner
registered Portable Dropbox Whatsapp GoPro watch
Nokia 3310 Myspace HERO3 Tesla
MP3 players Siri Google glass
iPhone FaceTime Powerwall
YouTube

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

WORKFORCE BB X Y Z Meme of the year Photo-

bombing Planking
Gangnam
Style
The
Fox
Icebucket Blue & Black/
Challenge White & Gold
Bottle
flip
The
dab

OF 2028 5% 28% 35% 32%

Word of the year App Cloud Hashtag Selfie YOLO Post-truth Fake news

Content-based marketer Sustainability officers Data visualisation designer App developer Autonomous vehicle technician Cyber security professional Blockchain developer UAV operator
NEW JOBS Solar technicians Test & tag technician Digital records manager Blogger Big data analyst Social media marketer Medical nanotechnologist UX manager Robotics technician Virtual reality engineer

*Future forecasts, †Life expectancy of Gen Alpha at birth

mccrindle.com.au Source: UN, OECD, ABS, McCrindle | c b McCrindle 2018
Category Builders Baby Boomers Generation X Generation Y Generation Z Gen Alpha
Be cool Dude Ace Bling Funky idk Legit Lit Fam
We prefer
proper English Peace Groovy Rad As if Doh Foshizz Squad Totes Hundo Yas
if you please
Way out Wicked Whassup? Whatevs RN Lel

Born: < 1946 Born: 1946-1964 Born: 1965-1979 Born: 1980-1994 Born: 1995-2009 Born: from 2010
Age: 73+ Age: 54-72 Age: 39-53 Age: 24-38 Age: 9-23 Age: under 9

Social markers World War II Moon landing Stock market crash September 11 GFC Trump / Brexit
1939-1945 1969 1987 2001 2008 2016

Iconic cars
Model T Ford Ford Mustang Holden Commodore Toyota Prius Tesla Model S Autonomous cars
Final, 1927 1964 1978 1997 2012 2020s

Iconic toys
Roller skates Frisbee Rubix cube BMX bike Folding scooter Fidget spinner

Music devices
Record player Audio cassette Walkman iPod Spotify Smart speakers
LP, 1948 1962 1979 2001 2008 Now

L L L l L l
L L
Leadership
style l l l l
Controlling Directing Coordinating Guiding Empowering Inspiring

Ideal leader Commander Thinker Doer Supporter Collaborator Co-creator

Learning style Formal Structured Participative Interactive Multi-modal Virtual

Influence/advice Officials Experts Practitioners Peers Forums Robo-advice

Marketing Print (traditional) Broadcast (mass) Direct (targeted) Online (linked) Digital (social) In situ (real-time)

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