Questions:

1. What is most confidential to you?

2. What can’t you afford to lose?
3. What is irreplaceable?
4. What would cause the most damage?
5. What might impact your reputation?

These questions point to our SECURITY ASSETS. These are the things we care about

So the point is to spend much effort on the security assets and spend much less efforts on spending
time on the things we care less about or can be replaced quite easily