Effectiveness of Online Selling to the

Modern Economy in Bucandala

III in Imus, Cavite

A project Feasibility Study Submitted to

Unida Christian Colleges
Unida St., Anabu 1-F, City of Imus, Cavite

In Partial Fulfilment of the

Requirements for Senior High School Grade 12

Banday, Jovel Keith

Cervantes, Jing
Geronimo, Bernadette
Lebuna, Kimberly
Panis, Maria Earl

March 2020

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 TABLE OF CONTENTS

1. INTRODUCTION ……………………......…………………………............................3
1.1 Background of the Study…………………………………………………………..4
1.2 Review of Related Literature………………………………………………………4
1.3 Statement of the Problem…………………………………………………………..9
1.4 Scope and Delimitation…………………………………………………………….10
1.5 Significance of the Study ……………………………………..…………………...10
1.6 Theoretical Framework……………………………………..……………………..11
1.7 Conceptual Framework…………………………………………………………….11
2. METHODOLOGY……………………………………………..……………………….13
2.1. Research Design………………………………………………………………..…...13
2.2 Research Locale……………………………………..………………………………13
2.3 Research Participants……………………………………..…………………………13
2.4 Sampling Procedure………………………………………………………………....13
2.5 Research Instrument……………………………………..……………………….…13
2.6 Data Gathering Procedure…………………………………………………………...14
2.7 Data Analysis Procedure……………………………………..………………………14
2.8 Statistical Treatment of Data……………………………………...…………………14
3. RESULTS AND DISCUSSION………………………………......……………………..16
3.1 Presentation of Data………………………………………………...……………….16
3.2 Analysis and Discussion…………………………………………………………….16
3.3 Summary…………………………………………………………………………….19
3.4 Conclusion…………………………………………………………………………..20
3.5 Recommendations…………………………………………………………………..20

REFERENCES……………………………………………..…………………………..

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 INTRODUCTION

World Wide Web is currently taking over the world. In today’s day and age, it is struggle
to find someone that is not a registered user of some type of social media website. And yet many
people are using internet to work online by selling different products. The smartphone is one of
the greatest inventions that people use to access online shopping sites. There has been an
increase in the number of people who use it because of its low price and availability. You can
also use your computer or tablet to access these sites. Entrepreneurs have done their best to
ensure shopping online is easy for people from all walks of life. They have teamed up with web
designers to create sites that are easy to navigate when one wants to make a purchase. The online
shopping process involves placing an order and waiting for your product to be delivered within a
stipulated period. Before placing an order, you are advised to read the terms of service of a
particular online shop. Mix ups do happen during delivery, and some shops do not have a return
policy. Reading the terms of operation will keep you on a much safer side in case of anything.
You can also read online reviews to understand the quality of a specific product and the services
offered by the shop. E-commerce sites and shops have helped make shopping more comfortable
for most consumers. Here are the benefits of online shopping compared to the traditional method
of shopping. Electronic commerce has grown rapidly in recent years. However, surveys of online
customers continue to indicate that many remain unsatisfied with their online purchase
experiences. Clearly, more research is needed to better understand what affects customers'
evaluations of their online experiences. Through a large data set gathered from two online
websites, the importance of product uncertainty and retailer visibility in customers' online
purchase decisions, as well as the mitigating effects of retailer characteristics. Online shopping
has become increasingly popular as it brings convenience, saves search costs and reduces
difficulties in choosing products. The proliferation of shopping websites triggers ever increasing
numbers of alternatives for online customers.

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Background of the study

The online shopping revolution has taken over most parts of the continent. Inventions in
the technology scene have helped make online trade easy. This study aims to examine the
effectiveness of online selling to the modern economy in bucandala 3. In this topic you can now
shop anywhere and anytime they want. You don’t need to worry about driving to the mall and
standing on long queues for hours to pay for your items. These sites offer a 24-hour nonstop
shopping and customer care service, unlike the traditional supermarkets that operate during the
day. You should try online shopping and forget about the hassle that comes with conventional
shopping methods. You get to spend less when shopping online. Traditional shopping methods
may incur you expenses when it comes to transport, eating and even other buys. Some online
stores offer free delivery services which help you save the transport money you would have
spent when using conventional shopping methods. Online shopping has grown rapidly in recent
years. However, researches of online customers continue to show that many remain unsatisfied
with their online purchase experiences. Clearly, more researches are needed to better understand
the effectiveness of online selling to the modern economy. Service quality and customer reviews
can mitigate the negative impact of product uncertainty, retailer visibility. However, products'
price helps little on that. Product prices do vary from one shop to another. Traditional shopping
methods may require you to walk from store to store to know their price. With online shopping,
you just need to log in to the various sites and know which one is selling it at a reasonable price
before placing an order.

Review of Related Literature and Studies

Local Literature

A work from Salunson and Ramon, (2007) Electronic Commerce is consists

primarily of the distributing, buying, selling, marketing and servicing of products or services
over electronic system such as the internet, electronic devices and other computer networks.

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 Based on the work of Ernie, Rachel L, (2005), entrepreneurship is encouraged because it
is one of the contributions towards developing an area and at the same time, improving the lives
of more Filipinos. The mentality of finishing a degree to work for a company serves only the
interest of rich employers.

Doris Raymond (2008), says, 'NOT EVER leave a piece on shipment deprived of a
previous understanding of what the trade value is and the terms'. Your receipt with the supply is
a deal, so take whatsoever is printed VERY extremely. We can be accurately giving our pieces to
that business naively.

Another idea form Amy Brantley (2012) is that pictures are worth a 1,000 words, so why
not take excellent pictures to help sell your items? You need to find the best lighting source
possible, while natural light is wonderful, direct sunlight can affect the color of the clothing in
the image.

According to Philippines News Agency, NCC's e-Services Portal Launched, April 26,
(2008), Total Information Management Corp. (TIM), local IT, firm recently spearheaded the
official launch of the Computer Center's Philippine Government e-Services Portal.

Tagged as "eSerbisyo.gov.ph" or "eSerbisyo" in the international Internet community, the

e-Services Portal was built by TIM trough a Php 45-million contract awarded by NCC last 2
years. This portal is designated to serve as a one-stop, all-in-one Internet gateway for accessing
comprehensive information and online frontline services of multiple government agencies.
"When we first embarked on this project, we at TIM had the honor of being NCC's chosen
solution."

According to Paradise Style Group (2006), when we order clothing at the internet, we can
suppose some crinkling related with padding and delivery. Don't associate the clothing that
derives out of a package with the pictures on websites of a skillfully steamed costume. To get the
similar look for your clothing, we continuously endorse having your clothing skillfully steamed
or pushed after any changes are done, and formerly your occasion.

An article from The Philippine Star dated August 7 2012 by Louella D. Desiderio entitled
“Businesses urged to use internet to push products”.

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Foreign Literature

The extension of technology that integrates the electronic media in the buying and the
selling process is known as the Ecommerce. Elton (2012) mentioned that the ecommerce website
has deflated the dissimilarity of the world.

Marketing is an important organizational function in today's age. It is the one path that a
firm follows to create and deliver value to its customer and itself. The internet has created a vast
array of opportunities to deliver this value.

According to Brigita Go (2012), running an online business is much better than opening a
store. Selling online is indeed one of the great ways to make profits online. In fact, it is also a
great way to widen your target market and grow your business fast as well. Carolyn Anderson
(2012) stated that "by putting your business online, you are also widening your reach
worldwide". It is important to check out some online selling tips that may help make selling
successful.

As more and more business take the ecommerce journey to charm customers, it is
enhancing more and more necessary to build effective ecommerce marketing ideas. According to
Sunny (2012) the primary reasons for marketing your ecommerce business online is to remain
fasten.

Ian Ross Hollander (2012) stated that there are three online marketing trends every
successful entrepreneur must adopt: communities are critical, dynamic browsing environments
and control what you create.

Local Studies

According to Pantiao, Hannahlyn B., (2009) because of their manual system they have
their services slow down. In their current system problems like missing orders and loss of data
possibly occur by the implementation of the online ordering system anyone that have the
authorization to access the information, they could use them anywhere and anytime.

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 Words from Panlilio and Diana (2005) customers today are diverse as the clothes
themselves. There are some who stick to the trends, some who stick to classic styles and some
who would like to be set apart from the rest and hence come up with styles of their own.
Customers are seeking on ways in purchasing fashionable products how and where.

According to George as Online Marketing, (2010) there are so many benefits of online
advertisement of a product. One is, you have wide coverage makes your business to reach more
audiences. Second is, it is more affordable in online advertisement than other traditional
advertising cost. Third is, easy to track and measure conversation this makes online advertising
more ahead than traditional method of advertising.

A work from Salunson and Ramon, (2007) Electronic Commerce is consists primarily of
the distributing, buying, selling, marketing and servicing of products or services over electronic
system such as the internet, electronic devices and other computer networks.

Based on the work of Ernie, Rachel L, (2005), entrepreneurship is encouraged because it

is one of the contributions towards developing an area and at the same time, improving the lives
of more Filipinos. The mentality of finishing a degree to work for a company serves only the
interest of rich employers.

A study from Katrina Tan, Business in Cyberspace, Entrepreneur Philippines Magazine

(May 1, 2007), SYO Bnow, Inc., which stands for Start your Online Business Now, is a company
whose business is to help other people start their own businesses. It recently launched the
Philippines' first online marketplace for goods and services, bringing together buyers and sellers
through an online Web portal that serves as a complete virtual office.

According to Michael Braganza (2007), the study ecommerce is the latest mantra
in increasing you sales. This is because instead of selling your goods and services through a local
store, you can sell online and gain a greater customer base. Apart from providing shipping
services, you will need an online ecommerce merchant account to accept credit card payments to
make your venture a success.

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Foreign Studies

Based on the study of Sophie Walton (2012), online bargain hunting has prepared my
time much easier and less chaotic. She garage online for birthday presents, textbooks, stuff,
domiciliary supplies and occasionally even for foodstuffs. However, spending for clothing online
has one major problem - - females' sizes are not standard. Clothing producers tell females they
have standard sizes but females know this is as false as one size fits all. She has really sobbed in
a dressing area since she had to buy a pair of pants two sizes larger because they were cut so
small. She does not let this halt me from ordering dress from online retailers because it saves
time and money by shopping online. Though, she has learned a few tricks for shopping online for
outfits that she want to share with us.

According to Harris (2012) the study online medium offers a big platform to promote
your business as compared to other medium available. Your products and services will reach to a
large number of potential buyers only if you choose the right marketing medium for your
business.

Today online reservation system is even accessible to consumers through Internet

Gateways and it allows the users to book hotel rooms, rent cars as well as book online airline
tickets, which is definitely a more convenient way of making your travel plans. Andrew
mentioned that, online reservation systems are the future of the self-catering holiday provider as
more and more people request online or as a minimum live availability.

According to Kartiwi (2006) the study use of e-commerce in small medium-sized

enterprises (SMEs) has become an important topic in information systems research. At present,
there is a large number of well-documented benefits derived from e-commerce for small-medium
enterprises (SMEs) both in theoretical and practical literature.

With the development of Internet, e-commerce becomes a common practice in foreign

trade and penetrates into every aspect of international trade. Xia (2006) stated that e-commerce
application in foreign trade enterprise are analyzed, the potential application that e-commerce is
superior to traditional trade is expounded, active reactions are suggested be taken, the promotive
function of e-commerce application should be exerted by government, the enhancement of e-

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commerce competence, the perfection of the service role as intermediary platform, the study of
joint effort of all parties for a promising e-commerce application environment.

A study from ARA Victoria (2007), there are many factors in professional selling of
products 'always give customers more than they expect', 'your success will depend on how well
you can meet the needs of your customer', 'the attitude you sent out usually the attitude you get
back' these are the main topics that they emphasize in their study.

Idea from Nicole Mann Novick, most fashion- fanatics have no difficulty in building
clothes teeming with valuable parts. But several find it more of a trial to edit down a collection,
whether due to soppiness or an unwillingness to toss something of worth into the giveaway
basket. If you drop into the latter type, there’s worthy news. You can recoup, and possibly even
return from, the cost of your outfits, providing you know the tricks of the resale skill. From
loving for your pieces to distribute them with possible consumers, three of Los Angeles most
respected specialists offer instructions and guidance on how to sell you’re 'mildly worn'
fashionable flops.

A study from W.Smith, (2008) social marketing is defined as 'a process for influencing
human behaviour on a large scale, using marketing principles for the purpose of societal benefit
rather than commercial profit'.

Statement of the Problem

The researcher aimed to determine the Effectiveness of Online Selling to the Modern
Economy in Bucandala III, Imus City Cavite:

1. What is the demographic profile of the respondents in terms of;

a. Gender
b. Age group
2. What is the Effectiveness of Online selling of the respondents in terms of;
a. Salary
b. Benefits
3. Is there a significant difference in the Online Selling of the respondents in terms of;

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 a. Age group
b. Gender

Scope and Delimitation

This research will be focusing on the effectiveness of online selling, that will be
conducted to the people who are in bucandala 3, the respondents are 100 online seller. The main
focus of the research is gather only knowledge and to understand more about the online business.

Significance of the study

This significance study aims to explain the effectiveness of online selling in modern
economy in Bucandala 3. These topics have a lot of positive and negative effects. In order to
provide much help, this study would like to give enlightenment. We would like to provide,
through this research information about the effectiveness of online selling in modern economy in
Bucandala 3

The result of the significance study will be of great benefit to the following:

To the consumer. They won’t need to buy walk in, in any stores because we have online
shopping

To the seller. Seller will have no difficulty in setting up stores that will make them easier by
selling online

To the researcher. This study may serve as the basis of source of data’s and information for the
future researchers.

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Theoretical Framework

This research paper examines the relationship between various factors that affect the
consumer behaviour towards online shopping. Online shopping refers to the recent trends of
being able to buy everything from home. The focus of this research is to explain the influence of
five major variables that were derived from literature. These variables are trust, time, product
variety, convenience and privacy, which determine how consumer-buying behaviour is reflecting
online shopping trends. Data was collected through the use of a specified measuring instrument.
This instrument was a completely self-developed and standardized questionnaire that comprised
of two sections. The statistical analysis of the data reflects that trust and convenience will have
great impact on the decision to buy online or not. Trust is been considered as the most relevant
factor affecting the customer’s buying behaviour towards online shopping when it comes to
younger generation.

Conceptual Framework

Perceived quality

Figure 1.

Customer
satisfaction Customer loyalty

Figure 3. Figure 4.

Customer
expectation
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Figure 2.
DESCRIPTION:

Is the quality of the thing that they want to buy?

Is the expectation of customers in the quality of the product?

The degree of satisfaction provided by the goods and services of the seller

The customer loyalty on the seller where they buy products that they think is good product

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 METHODOLOGY

Research Design

The researchers used descriptive survey design to determine the Effectiveness of online-
selling to the Modern Economy of Bucandala III City of Imus, Cavite.

The descriptive survey method studies that describe events and studies aimed at
discovering of how convenient Online Selling in Modern Economy. Descriptive studies are
aimed at finding out “what is”, so observational and survey methods are used to collect
descriptive data.

Research Locale

The study will be conducted in Bucandala III Imus City, Cavite. The study will be
conducted this August 2019 and the respondents are randomly selected to the residences in
Bucandala III.

Sample and Sampling Technique

The researchers gathered respondents at Bucandala III. The researchers randomly picked
students who are willing and open to be part of this study Boys 100, Girls 100 Total 200.

Instrumentation

In gathering data, the instrument that the researcher will use is the questionnaire method
and the respondents will be evaluated whether it is strongly agree, agree, disagree, or strongly
disagree. The researcher will prepare a set of questions for the selected people in Bucandala III
who are online seller.

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 Since, the study need to find the effectiveness of Online Selling to the Modern Economy,
a questionnaire shall be based on the two categories: typically spend online shopping and
buy/sell products.

Data Collection Procedure and Management

The researchers considered the members of people in Bucandala III, who were Buy and
sell online. The researchers find it very helpful to gather and determine the self-efficacy of the
students through their years of experience.
In preparing for the study, the researchers first made a letter of request to the principal
and to the specialized teacher of their strand if they can conduct their research. Upon approval,
the researchers prepared a set of questions to be answered by respondents for the study.
In data collection, the researchers administered the research instruments to the
respondents. The researchers conferred and discussed the significance of the study and will
accomplish the distribution of the instruments properly. The respondents were given 8-10
minutes to read and answer the given questions and another 2 minutes to accomplish the forms to
prevent them from giving hasty responses. After the distribution of the instruments the
researchers went from one section to another on collecting the accomplished questionnaires.
After the questionnaires have been accomplished, the results were tallied and tabulated. These
data became the basis of analysis and interpretation.

Statistical Treatment of Data

The following statistical tools for the interpretation of results according to sub-problems
were used.

1. Frequency. It is the actual response to a specific item/question in the questionnaire

where the respondent ticks his choice.
2. Percentage. This was used as descriptive statistics which describes a part of the whole.
3. Mean. This will be used to determine the assessment of the respondents with regards to
their personal profiles.

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 𝐹𝑥
Formula: 𝑥=
𝑁
X – Is the weighted mean
F – Is the frequency
x – Is the weight of each item
n – Is the number of cases

Likert’s’ Scale

To determine the level of awareness on selected algebra mathematical symbols, the

Likert’s’ Scale was used. Its interpretation as follows:

Scale Description
4 Strongly Satisfied
3 Satisfied
2 Dissatisfied
1 Strongly Dissatisfied

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 RESULTS AND DISCUSSION

Sub-problem No.1. What is the demographic profile of the respondents in terms of:
a. Gender
Table 1.1 presents the demographic profile of the respondents in terms of gender.

Table 1.1

Demographic profile of the respondents in terms of gender

Gender Frequency (f)

Male 100

Female 100

Total 200

As presented in the data, one hundred (100) of the respondents are male and one hundred
(100) of the respondents are female. A total of two hundred (200) respondents.

b. Age group
Table 1.2 presents the demographic profile of the respondents in terms of age group.
As presented in the data, One hundred (100) of the respondents belong to 18-20 age group,
Twenty-five (25) of the respondents belong to 20-30 age group, Fifty (50) of the respondents
belong to 30-40 age group, twenty-five (25) of the respondents belong to 40-50 age group,

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 Table 1.2

Demographic profile of the respondents in terms of Strand

Age Group Frequency

18-20 100

20-30 25

30-40 50

40-50 25

TOTAL 200

Sub-problem No.2.1 What is the effectiveness of online seller of the respondents

(Gender) in terms of:
a. Salary
Table 2.1.1 presents the descriptive statistics of the respondent (Gender) online seller in
terms of salary

As presented in the data, the total number of respondents for Male group is 100. The
computed mean was 3.00 and the computed range was 2.00. The computed mean of 3.00 has a
transmuted scale of 3 with a verbal interpretation of Agree.

As for Female group, the total number of respondents for Female group is 100. The
computed mean was 3.00 and the computed range was 3.00. The computed mean of 3.00 has a
transmuted scale of 3 with a verbal interpretation of Agree.

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Table 2.1.1 Descriptive Statistics of the respondents (Gender) in terms of Salary

Statistics

Male Female

N 100 100

Median 3.0000 2.0000

Range 2.00 3.00

Scale 3 3

Interpretation Satisfied Satisfied

Scale Description
4 Strongly agree
3 agree
2 Disagree
1 Strongly disagree

a. Benefits
Table 2.1.2 presents the descriptive statistics of the respondent (gender) online selling in
terms of benefits.

As presented in the data, the total number of respondents for Male group is 100. The
computed mean was 2.00 and the computed range was 2.00. The computed mean of 2.00 has a
transmuted scale of 2 with a verbal interpretation of Disagree

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 As for Female group, the total number of respondents for Female group is 100. The
computed mean was 1.00 and the computed range was 3.00. The computed mean of 1.00 has a
transmuted scale of 1 with a verbal interpretation of Strongly Disagree.

Table 2.1.2 Descriptive Statistics of the respondents (gender) in terms of Benefits

Statistics

Male Female

N 100 100

Median 2.0000 1.0000

Range 2.00 3.00

Scale 2 1

Interpretation Disagree Strongly Disagree

Summary

In our study we want to know the effectiveness of online selling in modern economy. In
this study we have 200 respondents that answered the questionnaires that we prepared to get
there opinion about online selling. Most of the respondents that we have are in the millennial age
and most them really likes and hooked in online selling. Online selling became their way of
stress reliever and at the same time they earn money for themselves. Online selling have lots of
advantages but it also have disadvantages in which those disadvantages may cause problem to
their business. Having an online business makes your life easier because you just work online
and at home and at the same time you can still do house chores while doing your business. Base
on the survey that we did, online business is more convenient for those customers who do not
like to fall in line and wait at the malls just to buy what they want. And with this online seller's

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became more popular and in demand for those people who likes shopping online. Online sellers
nowadays earn so much more money that they need because of the fact that they are in demand.
But some mix ups and problems occur to the sellers and to the costumers of course because
problems cannot be avoided especially in online shopping.

Conclusions

After concluding this research certain results came to light. The most relevant factor that
seems to be affecting consumer buying behaviour towards online shopping when it comes to
younger generation seemed to be trust, because if they trust the website where they can buy their
wants and needs. There is a possibility that today’s young people will be more attracted, because
they trust the website. And it makes the task much easier and more choices. They have no fear if
they provide their personal details.

Recommendations

1. For the students, researchers recommend this study as an instrument that will help
them on buying a proper way and know the barriers of online selling.

2. For the parents, researchers recommend this study as a tool or help for them so
they will have idea and knowledge when they work as an online selling.

3. For the future researchers, researchers recommend this study as a guide for them
so that they can get overview information from us that can also help them

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