VISTA Assignment Description (VAD) Title: VISTA Local Food Coordinator Sponsoring Organization: Clemson University Project Name: Building Capacity for Transformation in Chester County, SC Project Number: 16VSSSC003 Project Period: 03/17/2019 - 03/14/2020 Site Name (if applicable): Catawba Farm and Food Coalition Focus Area(s) Primary: Economic Opportunity Secondary: Healthy Futures VISTA As Goal of the Project: Reduce paverty among low-income farmers through the enhancement and grawth of Catawba Farm and Food local food marketing programs. inment Objec' Objective of the Assignment (Period of Performance: 09/19/2019 — 09/19/2020) Support the growth and development of the Catawba F arm and F ood Coalition's local food marketing programing through the following activities: Member Activity: 1.Develop an outreach plan to engage customers, farmers, volunteers and, stakeholders a Develop deep product, farm, customer, and stakeholder knowledge of the area served.2.Develop a marketing plan to exceed established sales goals.a.Create, execute, and monitor wholesale-focused marketing collateral including but not limited to social media, blog posts, and flyers b.Develop a plan for new wholesale customer relationships.3.Develop an operational plan to ensure organization sustainability a Coordinate closely with the operations and distribution teams to effectively communicate sales activities, projections and issues.b.Develop an accurate record keeping system to analyze sales history to discover opportunities and implement new strategies.c.Strategize with CFFC leadership opportunities for sustainability of the Catawba Fresh Market including fundraising, volunteer recruitment and the development of new community partnerships.