Purposive Communication

- Is an intentional communication happen within the bounds of specific context

What is context?

It is situation in which you are communicating. It is involves the following

 Settings or Environment
 Social Relations
 Scenes (includes place, date and time)
 Culture.

Development of communication competence will make you a purposive communicator.

Enhancement of cultural and intercultural awareness

Communication competence two things, grammar and sociocultural rules of appropriate language

Dell Hyme’s communication competence

 Linguistic
 Sociolinguistic
 Strategic
 Discourse

Communication derived from the word “communicare” which means to make something in common.

Types of communication

 Verbal
 Non – verbal
 Visual

Effective communication is the combination of verbal and non – verbal.

Types of communication based on context

 Interpersonal
 Intrapersonal
 Organizational
 Intercultural
Communication according to purpose and style

 Formal and non-formal

General Principles of effective communication

 Purpose
 Audience
 Topic
 Adjust your speech or writing to the context of the situation
 Work on feedback.

5C’s

 Clarity
 Consistency
 Creativity
 Content
 Connections

Communication Ethics

Uphold integrity

Resect Diversity of Perspective and Privacy

Be Open – Minded

Develop your sense of accountability.

Globalization

- The worldwide financial, social communication and educational union.

- Countries unified by their common purpose: benefits.

Three things that affects the economy, politics, social education system

- Socities
- Nationalities and Races.

Drivers of Globalization

- Colonization
- Diaspora (migration)
- Technologies
How does globalization affect communication?

- Need of a common language to attain international intelligibility is germane.

- - Decto Lingua franca – language used by people who don’t have the same native language.