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Lean Canvas
Problem Solution Value proposition Unfair advantage
The top three customer The top three features or A single, clear, and A unique set of strengths
challenges services that you provide compelling message that that cannot be easily
to solve the customer explains why your solution copied
problem is unique and worth
buying

Key metrics Channels

The top three activities The paths used to reach
that you measure and customers
their measurable goals

Cost structure Revenue stre

The fixed variable costs required to grow the business The ways that you make money

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Unfair advantage Customer segments

unique set of strengths Target customers
at cannot be easily
pied

Channels
e paths used to reach
stomers

Revenue streams
u make money

an Canvas in Aha!