JSS MAHVIDYAPEETHA

JSS ACADEMY OF TECHNICAL EDUCATION

PG Department of Management Studies

Name of Student: Durga Prasad M USN:1JS18MBA16

Specialization: FINANCE AND MARKETING
Guide Name: DR. B SURESH NAIDU

Title of Project: A STUDY ON AWARNESS TOWARD PRADHAN MANTRI MUDRA

YOJANA .

Introduction: pradhan mantri mudra yojana is a flagship scheme of government of India to

“fund the unfunded” by bringing such enterprises to the formal financial system and
extending affordable credit to them. It enables the small borrower to borrow from all public
sector banks such as PSU banks, regional rural banks and cooperative bank, private sector
banks, foreign banks, micro finance institutions, NBFCs for loans up to 10lakhs for non-farm
income generating activities. The scheme was launched on 8th April 2015 by hon’ble prime
minister.

Statement of Problem:

 The bankers admitted that they were under pressure from the government to dole
out mudra loans.
 An overwhelming number of mudra yojana beneficiaries has been those coming
to bank without any business plan.

Literature Survey Plan: 20 literatures from past 5 years related to keywords will be reviewed
to identify the gap.

Proposed Research Objectives:

1. MUDRA by extending various supports including financial support in the form of
refinance, so as to achieve the goal of funding the unfunded.

2. MUDRA yojana objectives to encourage entrepreneurs and small business units to

expand their capabilities and operations.

Proposed Research Design:Mention the type of research design

Exploratory/Descriptive/Causal/Analytical

Research Methodology:
i) Source of data collection:
 Primary data: Personal interview , Questionnaires
 Secondary data: Web sites , Books ,Magazines etc.

ii) Sample design:

 Sample size: 50.
 Sample unit: Target people.
 Sampling procedure/sampling technique:
Convenience sampling.
 Statistical Tools : Likert scale and percentage and pie chart.

Proposed expected outcome: