Presented By:

QUESTIONNAIRE
CONSUMER PREFERENCES FOR PRINT MEDIA VERSUS
ELECTRONIC MEDIA

Dear respondent,
Thank you for agreeing to take part in this important survey measuring the consumer preference for
print newspaper or e-newspaper. Today we will be gaining your thoughts and opinions for purely the
academic purposes. We would appreciate your taking the time to complete the following survey. It
should take about 5 minutes of your time. Your responses are voluntary and will be confidential.
Responses will not be identified by individual. All responses will be compiled together and analyzed
as a group.

Presented By: riagupta.solan23

 Objectives of the Study
Primary:
To analyze the customer preference with respect to print
media and electronic media
To find out the potential of the newspaper industry in India
Secondary:
To know customers suggestions and recommendations about
newspapers
To know about the customer satisfaction
Identify the parameters that play a major role in a consumer’s
selection of the e-newspaper

Presented By: riagupta.solan23

Presented By: riagupta.solan23
Presented By: riagupta.solan23
 Presented By:
riagupta.solan23
Presented By: riagupta.solan23
Presented By: riagupta.solan23