Jamille N.

Cabiso

BS Entrep 1-1

HAPPIER HER COSMETICS

The beauty industry in the Philippines is booming. The market of cosmetics in our country is
growing and expanding through generations. Every month a new beauty brand emerges offering
new innovations and exciting campaigns. Happier Her will be the name of my brand. It is a
beauty and skincare brand which products are exclusively designed and made for Filipinas who
are conscious about their appearance, and who love taking care of their skin.

Happier Her is under a cosmetic industry which describes the industry that manufactures and
distributes cosmetic products. These include colour cosmetics, like foundation and mascara,
skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair
colours, and toiletries such as bubble bath and soap. Korean beauty products have a big
influence to Philippines' beauty industry with more local brands taking inspiration to Korean
beauty products.

The Happier Her will work on its unique potions that will stand out in the market and make a
good mark in the beauty industry. From the brand name itself "Happier Her" it amis to make
Filipina women happy by providing a good quality of beauty products which are affordable for
everyone of them. It promises the customers to provide an entire line of makeup and other
beauty products that cares for their skin. It will ensure that every Filipina is satisfied by loving
their skin and making their makeup work for them.

Cosmetics and beauty type of business is important because it enhances your appearance. All
these cosmetics used as a beauty aid to help build up the self esteem and confidence of an
individual. Happier Her will help Filipina women to achieve the beauty that they want and to
solve their skin and beauty problems.