1. In what era of marketing does Small’s clothing fashionable design falls into?

Does it still
apply? Will it still be applicable in the future?

Answer:

Mr. Small’s clothing fashionable design falls into relationship marketing era. This era is
not only for creating relationships with customers but also to long-term relationships. It leads to
customer’s loyalty.

This era still applies today and would be applied in the future. As the technology
continues in developing, the consumers also easily get what they want. Marketers also continue
to get the scale, reach and frequency they need in order to drive transactions and sales while
cultivating relationships with the consumers.

Consumers can choose from an ever-expanding range of goods and, an ever-expanding

range of low costs as social media business sites continues to grow. They nurture relationships
with brands by opting of seeking for services provided by the business or marketers regarding on
the brand they want or need.

2. Geoffrey B. Small is an avant-grade designer and unconventional businessperson. What

example does he set, and what might marketers for large corporations learn from his views
and practices?

Answer:

Mr. Geoffrey B. Small set as an entrepreneur with an advocacy to the community. He set
that his business is not only for earning profit or income but having social responsibility.

This marketing strategy convert new customers to become loyal customers through
identifying the level of satisfaction on customer’s needs and wants by the attributes of the
product.

By this, marketers must have corporate social responsibility to community that plays an
important role in the business. This builds relationships between their advocacy while providing
quality and valuable product to the consumers.

This would be a great competitive advantage for the business that leads to customer’s
satisfaction at the same time.