MARKETING MAJOR

Level I (Minimum 30 credits)

1. ECON1000 - Principles of Economics I

2. ECON1005 - Introduction to Statistics
3. MGMT1002 - Communication Skills for Managers
4. ACCT1005 -Introduction to Financial Accounting
5. FOUN1013 - Critical Reading and Writing in the Social Sciences or FOUN1019
6. FOUN1101- Caribbean Civilization
7. FOUN1201- Science, Medicine and Technology in Society
8-10. Plus 3 Level I Free Electives

Level II & Level III* (Minimum 60 credits)

11. MKTG2001- Principles of Marketing

12. MGMT2004 - Computer Applications
13. MGMT2012 - Quantitative Methods
14. MKTG3001- International Marketing Management
15. MKTG3002 - Marketing Research
16. MKTG3003 - Marketing Strategy
17.
18.
19.
MKTG3070 - Consumer Behaviour
MKTG3010 - Integrated Marketing Communication
MGMT3012 - Systems Analysis and Design*
Quick Guide to
20. One (1) from the following 3:
Courses 2018/19
and
 MGMT3031- Business Strategy & Policy
 MGMT3230 - Corporate Strategy
 Any Level II/III Psychology Elective

21-30. Plus 10 Level II/III Free Electives

Degree
NOTE: Students pursuing a Marketing (Major) are encouraged to choose Psychology courses
in their free elective slots.

*Students at the Western Jamaica Campus may do MGMT3069 - Quality Service Management instead
of MGMT3012 - Systems Analysis and Design.

BSc Marketing
Mona School of Business and Management
The University of the West Indies
2019/2020
Mona Campus, Kingston 7 | Tel: (876) 977-3775/3808
Western Jamaica Campus, Montego Bay | Tel: (876) 940-5561

Website: www.mona.uwi.edu/msbm
Email: msbm@uwimona.edu.jm
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List of 1st Semester Courses List of 2nd Semester Courses
Level I
Code Title Pre-requisites Code Title Pre-requisites
+ CSEC/CXC Math or GCE Math or + CSEC/CXC Math or GCE Math or
ECON1000 Principles of Economics I ECON1000 Principles of Economics I
ECON0001 or GOVT0100 ECON0001 or GOVT0100
CSEC/CXC Math Grades 1-3 or Introduction to Cost & Management
ACCT1005 Financial Accounting ACCT1003 CSEC/CXC Math Grades 1-3 or ECON001
ECON001 Accounting
CSEC/CXC Math or GCE Math or CSEC/CXC Math or GCE Math or
ECON1005 Introduction to Statistics + ECON1005 Introduction to Statistics +
ECON0001 or GOVT0100 ECON0001 or GOVT0100
Critical Reading & Writing in CXC English A Grades 1 ** & CAPE FOUN1013 or FOUN1401 or FOUN1019 or
FOUN1013 MGMT1002 Communication Skills for Managers
the Social Sciences Communication Studies 1-2 ** FOUN1001
CSEC/CXC Math or GCE Math or
FOUN1101 Caribbean Civilization + None ECON1003* Mathematics for Social Sciences I +
ECON0001 or GOVT0100
Science, Medicine & Introduction to Development, Social &
FOUN1201 None PSYC1000* None
Technology + Abnormal Psychology +
Mathematics for Social CSEC/CXC Math or GCE Math or
ECON1003 * FOUN1101 Caribbean Civilization + None
Sciences I + ECON0001 or GOVT0100
Introduction to Development,
PSYC1000* None FOUN1201 Science, Medicine & Technology + None
Social &
LeveI II
+
MKTG2001 Principles of Marketing None MKTG2001 Principles of Marketing + None

MGMT2012 Quantitative Methods + ECON1005 MGMT2012 Quantitative Methods + ECON1005

MGMT2004 Computer Applications + ACCT1005 MGMT2004 Computer Applications + ACCT1005

Level III
Final Year BSc. (Accounting, Mgmt. Stds.,
MKTG3002 Marketing Research ECON1005 & MKTG2001 MGMT3031** Business Strategy & Policy + HRM, Marketing & Operations) Major/ Minor
students only

MKTG3003 Marketing Strategy MKTG2001 MKTG3001 International Marketing Management MKTG2001

Final Year BSc. (Accounting, Mgmt.

MGMT3031** Business Strategy & Policy + Stds., HRM, Marketing & Operations) MKTG3070 Consumer Behaviour MKTG2001
Major/ Minor students only
+
 Course is offered in both semesters MKTG3010 Integrated Marketing Communication MKTG2001
 * Suggested free electives  MGMT3012 Systems Analysis & Design MGMT2004
 ** Departmental Elective  MGMT3230 ** Corporate Strategy Final year students only
 *** If you have fail the English Proficiency Test (ELPT)
 then register for FOUN1019
(Yearlong course)
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