HISTORY

Vadilal Industries has come a long way since its inception in 1907, when
Vadilal Gandhi, the great-grand father of Virendra R. Gandhi, Rajesh R. Gandhi
and Devanshu L. Gandhi, started a soda fountain. He passed on the business to
his son, Ranchod Lal, who ran a one-man operation, and, with a hand cranked
machine, started a small retail outlet in 1926. Eventually, Ranchod Lal's
sons,Ramchandra and Lakshman, inherited the business and they were
instrumental in giving a new direction to the company. The duo imparted a new
vision to the venture and infused a spirit of calculated risk-taking into the firm.
As a result, by the 1970s, the Vadilal Company had already evolved into a
modern corporate entity.
 Company profile

Industry:- Vadilal, india

Founded:- 1907

Headquarters:- Ahmedabad, india

Key people:- Ramchandrabhai Gandhi, (Chairman),

Rajesh Gandhi Managing Director,

Devanshu Gandhi Managing Director

Products:- Ice cream, Processed food, Foreign Exchange,

Chemicals, Real Estate
Types of product

big cups:-

 Vanilla
 Ripe strawberry
 Chocolate chips
 Tuti fruity
 Real mango
 Fruit bonanza
 Rainbow
 Kaju draksh
 Butter scootch
 Fun 2000
 Rajbhog(ice mithai)

Small cups:-

 Vanilla
 Ripe strawberry
 demand curve
45

40

35

30

25

20

15

10

0
4000 8000 12000 16000

Interpretation:-

This diagram showing if price increase than demand also decrease. If the price
in diagram 40 than demand is 4000(lacks)

And price is decrease than demand increase. If the price in diagram 30 demand
is 8000(lacks)

Inverse relation between price and demand. This diagram downward sloping
 supply curve
45

40

35

30

25

20

15

10

0
4000 8000 12000 16000

Interpretation:-

This diagram showing if price increase than demand also

increase. If the price in diagram 30 than demand is 12000(lacks)

And price is decrease than demand decrease. If the price in diagram 20 demand
is 8000(lacks)

Positive relationship between price and demand. This diagram upward sloping

From left to right

 Perfectly inelastic demand

40 ----------------------------------------

35 ----------------------------------------

8000

Interpretation:-

This diagram showing is price change and demand remains

constant. Price is 35 and demand is 8000(lacks) than price is 40 and demand
also 8000(lacks)

This curve for perfectly inelastic demand is vertical straight line.

 Perfectly elastic demand

35

4000 8000 12000 16000

Interpretation:-

This diagram showing is price remain constant and demand

change. Price is 35 than demand increase is 8000(lacks)

this curve for perfectly elastic demand is horizontal straight line.

 Artical

(1)AHMEDABAD: Ice cream and frozen dessert maker Vadilal Industries Ltd
would now offer gelatos. GenNext from the family, Aastha Gandhi , on
Thursday launched melt in, a gelato outlet in the city that houses the group
headquarters. Ms Gandhi is a fifth generation entrepreneur form the family
and daughter of MD Rajesh Gandhi. Over the next few years, she proposes to
set up gelato outlets in metros. Artisanal gelato or Italian ice cream is much
more than low fat ice cream. The concept is about serving fresh gelatos at the
outlet and serving to the consumers, Ms Gandhi

(2)McDonalds’ soft serve should be classified as ice-cream for determining

excise duty: Supreme Court
December 3, 2012 | Samanwaya Rautray , ET Bureau

NEW DELHI: The Supreme Court has ruled that the 'soft serve' sold at
McDonalds India's outlets should be classified as ice-cream for the purpose
of determining excise duty , upholding the excise department's claim. The
department had issued three show-cause notices to the fast-food restaurant
chain for April 1997-March 2000, saying 'soft serve' would attract the 16%
duty plus an additional duty levied on ice-cream. McDonalds India (Ms/
Connaught Plaza Restaurant.

(3)Ice creams to burn a hole in pockets this summer

KALPESH DAMOR & SOHINI DAS

Ahmedabad, 15 March
Amul has already raised prices of its large packs by 10-12 per cent, while the
vadilal Group is palnning to raise price for the second time in April. Even
Ahmedabad-based Havmor Ice Cream plans to raise prices by five to seven
per cent after next months.Ice creams can burn a hole in your pocket this
summer! With rising input costs and additional excise burden, major
(4)Vadilal plans big push into Delhi

Neera Bhardwaj, TNN Sep 25, 2001, 12.57am IST

new delhi: the ice-cream market in delhi is certainly coming out of the
deep freezer. the ahmedabad-based vadilal enterprises is the latest proponent
of the cold wave blowing through the capital. manmohan sahni, deputy
regional sales manager, says vadilal enterprises will bring in the all-new
format of its happiness ice-cream parlours to delhi. "while we have about 50
such parlours in ahmedabad, we plan to have about 20 in delhi to begin with,"
he says. these will be operated through franchisees. vadilal, which has so far
been present in the city through 300 retail outlets, is available in hotels and
other institutions and fans out through push carts, is planning to beef up each
of these delivery chains, and more. in terms of retail presence, the company
will take the retail number to 500 in the next one year. vadilal, which has
been keeping a low profile in the city so far, has been present in this segment
since 1995. what vadilal appears most excited about, however, is the plan to
increase the number of push carts it operates in the city. after all, sahni says
about 60 per cent of the city's ice-cream business is accounted for by push-
carts. with the company getting new licences, their numbers are all set to
grow. the company is trying to increase its 5 per cent share in the capital's
ice-cream market. and sahni says the pricing should help too. vadilal is more
competitively priced than competition at the moment. for the delhi market,
vadilal is also planning to introduce its frozen vegetables, which currently sell
only in the gujarat and rajasthan markets or are exported. the 30-year-old
company that grew by about 27 per cent last year, is expecting a lower
growth of 15 per cent this year.