Grameen Bank, Bangladesh

SWOT Analysis

Community development,
Microfinance, Women
Money supply shortage,
Empowerment,
Opposition from
Strengths Leadership of Weaknesses
traditional society, clash
Muhammad Yunus,
in rural families, job
Solidarity Lending, High
dissatisfaction, loan
payback rates, Grameen
recovery system
Phone Concept, Noble
Prize winner

Higher level of Violence

untapped & unbanked
towards female recipients
rural population, lack of
of Grameen loan, Greater
awareness, Exploration in
conflict & power
Opportunities other services like Health, Threats
imbalance in orthodox
Education etc, Banking
families, local money
Consultancy service for
lenders (charging high
poor
rate of interest)
Marketing Strategies Implemented

 Give small loans ( Grameen Credit or Microcredit ) to the impoverished

people without any collateral requirement
 Focused towards women empowerment, 98% of loan recipients are
women
 Bond Sales as a source of finance, prime money lender is Central Bank of
Bangladesh (Govt. Backed Financial Institution Approach)
 Group lending & weekly instalment system helps the bank to attract more
number of people from rural & tribal areas
 Encourage all borrowers to eventually become savers, promotes financial
independence
 Solidarity Lending, easy repayment options
 No Legal instrument / Written contract between Grameen Bank &
Borrowers
 Wireless ‘Grameen Phone’ service to promote women entrepreneurship
 Interest Free, Microcredit program called ‘ Struggling Members ‘ for
beggars in Bangladesh
 Free Life Insurance Cover to loan recipients
 Grameen Family of Enterprises for Social Welfare & Development
 Prepared
&
Submitted By,

Name PRN
Kashyap Shah 14020841136
Anubhuti Gupta 14020841123
Vishwakant Padhee 14020841180
Apoorva Namjoshi 14020841124
Snehdeep Singh Kalsi 14020841166