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  • Consumer Shopping Attitude Cluster ICE

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    Abhishek Paul
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    8 views1 page

    Consumer Shopping Attitude Cluster ICE

    Uploaded by

    Abhishek Paul

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Consumer Attitude towards Shopping ICE

    A market research firm measures 6 variables relating to consumer attitudes towards shopping on
    a seven-point Likert scale. The variables are:

    1. Shopping is fun
    2. Shopping is bad for your budget
    3. I combine shopping with eating out
    4. I try to get the best buys when shopping
    5. I don’t care about shopping
    6. You can save a lot of money by comparing prices

    The data are in the file “Shopping attitude CA.sav”. Is it possible to form clusters? If so, how
    many emerge? What can they be called? Are they different from one another?

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