Southwest Airlines– Business

Model Canvas
Key Partners Key Activities Value Proposition Customer Segment
Relationship
Short haul
Demographic:
flights Easy to travel
Mobile raw 1.Age: 18-45
material Self Service 2.Gender: Male or
supplier – other 25 min gate Female
phone time 3.Occupation:
companies Frequent reliable Student, Professional,
departure Executives
Knowledgeable
Limited sales and
Mobile passenger service Behavioral:
customer
manufacturer 1.Degree of loyalty:
Low ticket price support
Hard core loyal,
Standard fleet of Switchers
boeing 737 2.Benefit Sought:
App Developer Point to Point Low cost
Key Resources routes 3.Reason for
Channels
travelling: Business
Hire only people traveler, Frequent
Component Online: www.apple.com
who fit profile Refundable flyer
manufacturer
ticket price
Company Spirit Apple Retail Psychographic:
Stores/iStoresr 1.Social Class: Middle
Content creator and Upper class
Flexible Union Simple
contract purchase flight Third party sellers
plan
Multitasked professional

Cost Structure Revenue

Manufacturing
Stream
Product Sales
Cost Driven Approach R&D Cost

Media and licensing

Sales and Marketing

Economies of scale for App subscription from

its core product app store