MAG

FEATURED: TUGO TV'S SOCIAL MEDIA STRATEGY & KINGSAHOLIC

My

TRIBE
POWERED BY KINGSAHOLIC INC.
NIGERIA'S #1 BRAND PUBLISHING SPECIALIST

PLUS

Building a
Thought-

meet the new startup Leadership

Brand in

making a multi-million
2020 and
Beyond.

naira bet on marketing.

ADVERTISE INSIDE | FEBRUARY 2020 | VALENTINE EDITION | KINGSAHOLIC.COM
OFFICIALLY

14
W h en y ou smi l e, th e w h ol e
w or l d stop s an d star es f or a
w h i l e b ecau se y ou ' r e j u st
amaz i n g - th e w ay y ou ar e.
H ap p y Val en ti n e' s Day to
y ou , y ou r f ami l y , an d y ou r
w or l d ! H u g s & K i sses f r om
al l of u s at K i n g sah ol i c! Gi v e
y ou a r eason to k i n g on th i s
1 4 th d ay of Feb r u ar y 2 0 2 0 .

kingsaholic.com
 February 2020 / Issue 2 / Valentine Edition

MA
MY

GT

BE
RI
#

03
IN THE
SPOTLIGHT >
Welcome to the
09
BUILDING A
2nd edition of
THOUGHT
#MyMagTribe!
LEADERSHIP
BRAND >
An important tactic in
the marketing and
communications...

05 13
THE 1ST SOCIAL CRAFTING TUGO
FOOTWEAR BRAND TV'S SOCIAL
IN NIGERIA > STRATEGY >
Jide Ipaye struggled to Tugo TV, a Canadian
find shoes to fit his size Cable TV & Internet
48 feet. He decided... Service provider...
VALENTINE EDITION
ISSUE 02/FEBRUARY 2020

In the spotlight

The 2nd edition of #MyMagTribe is here!

I would like to thank once again those who sent in

their constructive comments and feedback on the 1st
edition of the monthly publication. Thank you plenty.

Also, I would like to pay tribute to our esteemed

team at Kingsaholic, and those on whose shoulders
we continue to stand. Thank you for all you do.

While the hype of this Valentine Season can be

enticing, it’s about so much more than mere giving
out roses, chocolates and well-wishes. These things
are great— and hey, everyone deserves that show
of love every now and then — but often, the hype
can cause us to completely miss out on the actual
value of connecting vitally with people.

Valentine's Day is about harmony, peace, a practical

demonstration of love, and making the world around
us better than we met it. Put differently, add value.

Thus, as you enjoy looking through this February

Issue, spread some love to every boy, girl, man and
woman around you - old and young; rich and poor.

christian kings
FOUNDER/EDITOR IN CHIEF

PAGE 03
 days
0 7
WITHOUT #MYMAGTRIBE MAKES

brands ho!
The First
Jide Ipaye struggled to find shoes to fit his size
48 feet. He decided to make his own shoes. This is
how KEEXS was born.

Innovative and In order to realize the dream of making shoes, he

recognized the importance of acquiring the

Social Footwear necessary skills and knowledge to do so.

Brand in Africa.
He subsequently traveled to the Netherlands
where he attended SLEM, an international
innovation and training institute for footwear &
leather industries, where he learned how to make
"MEET THE AMBITIOUS SHOE
sneakers from scratch.
DESIGNER THAT'S ADDING
SOUL TO HIS SNEAKERS."
KEEXS HAS ITS ROOTS IN
NIGERIA BUT IT'S A TRULY
GLOBAL COMPANY.
05 | #MYMAGTRIBE • FEBRUARY 2020

MEET JIDE IPAYE,
THE MAN BEHIND
NIGERIA’S LEADING
FOOTWEAR BRAND
Jide Ipaye sees Keexs as a vehicle
for creating an impact in the society,
rather than as just a means of
livelihood. He regularly gives back
part of his profits to sustainable
community development projects.
One of such is a partnership program
with an NGO to provide kids in
Ajegunle, Lagos with footwear and
training that will make them better
individuals. The gratification for Jide
is the joy he gets from knowing that
people now wear his ideas.
THE MAN, J IDE,
AND B AC K G R O UND
Jide is a dynamic, results-driven
executive with a 13+ year record of
achievement and demonstrated
success driving multi-million-naira
revenue growth while providing
visionary sales leadership in highly
competitive markets. Solid track
THIS AMAZING NEW START-UP IS MAKING A
MULTI-MILLION NAIRA BET ON MARKETING.
PAGE 06
record securing key clients and
increasing product distribution to
grow market share. Tenacious in
building new business, securing
customer loyalty, and forging strong
relationships with external business
partners. Exceptional mentor and
coach; combined business acumen
with innate leadership abilities to
recruit, build, and retain top-
performing sales teams.
F EATUR ED
G LO B ALLY!
Keexs has been featured on
numerous platforms such as Origin
Africa (Madagascar), The African
Fashion Week Nigeria, Heineken
Lagos Fashion Week, Thomson
Reuters, eNCA news, TV5Monde,
Ebony Life TV, South African Fashion
Week and CNN African Voices.
 ADVERTISE HERE
KEEXS
FOR 2!
Discover how KEEXS can help
you rekindle or find true love
this Valentine. Reserve your
spot to meet new people, win
amazing prizes, and even get
famous on TV! Get an instant
NGN 3,000 discount voucher
when you join in. Fantastic
offers for everyone!

CHAT WITH US
+2348153076709
www.keexs.com
 #MyMagTribe | February 2020 | 2nd Issue | www.kingsaholic.com
ABGILA

THE MOST
IMMERSIVE
BOOK YOU
WILL READ
IN... 2020
This book may seem like it’s the best of witty writing (and it is),
but there is a self-aware candor to the pages of illustrations that
are reflective of the author's unreported saga. The true life story
takes your imagination on a bit of a roller-coaster ride - as the
multifaceted turmoil that Abgila, the main character, suffers is
one of the extraordinarily harrowing revelations ever known.
Against all odds, however, with an astonishing capacity, and
resilience of the human spirit and mind, he rebounds...
p. 08
BUILDING A THOUGHT-
LEADERSHIP BRAND
ARTICLE BY CHRIS WREN
Thought leadership, especially for B2B brands,
is an important tactic in the marketing and
communications toolbox. While it’s growing in
popularity there’s new data that points to
declining value and effectiveness.
Joe Kingsburry summarizes some of the key
findings from an ongoing study around thought
leadership brands and says, “The popularity of
thought leadership may actually be making it
harder to impress B2B buyers. It turns out that
they’re disappointed in the content brands are
giving them.”
Only 32% of decision-makers in 2020 say that
they reliably gained valuable insights from
consuming thought leadership – down from
39% in 2018.
29% now believe that most of what they
consume is “mediocre to very poor” in terms of
quality (compared to 26% in 2018).
25% say reading poor quality thought leadership
has directly led them to not award business to
the organization producing it.
Only 15% of marketers have the ability to tie
their thought leadership efforts to business wins
(compared to 19% in 2018).
PAGE 09
One of the bigger mistakes
brands make when
approaching thought-
leadership is to treat the
tactic as one requiring low
levels of effort. A subject
matter expert, practice
lead or other employee
who may have some free
time is asked to write a
post for a company blog or
lead a webinar. This may or
may not align to an
editorial calendar and may
or may not have any
governance or review
process. This unstructured
approach is no way to build
a content marketing brand,
and definitely not
customer-centric enough
to create and maintain an
attractive thought
leadership brand.
But when done right,
thought leadership
positively influences all of
the activities that happen
in the lower funnel: RFP
BUILDING
THOUGHT
LEADERSHIP &
KINGSAHOLIC
invitations, awarding
business, purchasing
additional products or
services not previously
considered and pricing!
41% of decision makers
responded that they would
be willing to pay a
premium to work with an
organization that produces
(high quality) thought
leadership.
Thus, developing a strong
thought leadership
brand first requires that
brands define what they
mean by “thought decoded and explained so audiences
leadership.” It should be understand why it is important. And
something authored by the finally, thought leadership marketing
brand that is supported must have some kind of follow-up action
with either original that will answer a reader’s “so now what
research or evidence that is do I do having learned this?” question.
highly valued by customers This is the same approach we follow at
and prospects. It needs to Kingsaholic Inc.
be a topic that is
something new and Once you define, you should create an
differentiated. It must internal process that applies some
include data or other governance around what you will create.
evidence, not just cited but Something like this below:
PAGE 10
#IAMBRANDNIGERIA #THEPUNCH
The Pitch: In this first stage, Campaign Management:
"Developing a your team should learn
about the idea, question
Determine the right
channel mix, the length of

strong thought whether the idea has been

explored either internally or
at competitions, connect
the campaign, and create
or link to any on-ramp/off-
ramp content that

leadership credible subject matter

experts, be sure evidence
exists or determine what
brand first
research might be needed.
Ultimately, this stage is
completes the experience.
Measure and Learn:
Determine who has
consumed your content. If
you use ABM tools like

requires that
where the idea gets DemandBase, are there
pressure-tested to meet the ways to marry multiple
criteria your brand has set interactions based on IP

#MYMAG
brands define for valuable thought
leadership.
or cookie data in order to
understand how the
Production: Manage the
what they
thought leadership has
production as you would influenced pipeline and
any marketing activity. revenue activities. Do not

mean by
Assign accountabilities, be content with metrics
create a work-back that are easy to
schedule, and hold your measure/easy to

“thought team to it. If you can bring

creative resources to bear, a
strong design, writing and
leadership.” editing trio can go a long
way into developing content
that customers want.
understand. Invest the
time and resources so
that a more
comprehensive and
compelling story can
come to light.

PAGE 11
 #MyMagTribe | February 2020 | 2nd Issue | www.kingsaholic.com

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COMING!
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 tugo TV
Mobile $14.99
For a limited time, take advantage of

our Christian content plan at a single

low price. The standalone tugo TV

app is designed to deliver Christian

streaming and VOD content that you

can take with you on the go, or you

can order a set top box to view just

the Tugo app content on your TV. This

package includes:

Christian Music

Special Live Christian Events

Inspirational Christian Ministry

Tugo TV, a Canadian Cable TV and Internet and efficacy of followers and/or handlers -

Service provider changing TV for good, to help us understand what efforts are

shortlisted Kingsaholic to provide a Social working— and what are not.

Media Management proposal - aimed at

amplifying the tugo TV brand, and other Overall, we're confident that our Proposal

three (3) brands in the DayStar Group whilst (service + financial) will empower both the

boosting visibility; developing an effective tugo TV brand and other three (3) brands -

content strategy; driving and fast-tracking to support every aspect of DayStar Group's

engagement; generating leads/sales; and Social Strategy (SS) with actionable data.

measuring performance.

Suffice to say, we've attempted to assist in

To begin with, we conducted a thorough this regard - many other businesses and

Social Media Audit (SMA) - taking stock of brands - to streamline their operations,

all current social media accounts for each generate leads and sales, empower

of the four (4) brands as well as the number employees, and foster brand loyalty.

PAGE 13
 Our Audit & Projections
A CREATIVE GROWTH OUTLOOK FOR TUGO TV AND THE
OTHER THREE (3) BRANDS WITHIN THE DAYSTAR GROUP

300% #TARGET 1

To increase engagement rates on Facebook,

Twitter, Instagram and Linkedin by over 200%
200% monthly, as part of a broader goal to improve
brand awareness, lead generation and
ultimately, sales revenue.

100%

0%
Feb. 2020 Mar. 2020 Apr. 2020
OUR SOCIAL
MEDIA AUDIT
AVERAGE
400
#TARGET 2
To increase referral traffic by over 200% to the
tugo TV website, and the three (3) websites of the 300
three (3) other brands in the DayStar Group by
introducing consistency and quality postings.

200
#TARGET 3
To aggressively increase the number of Instagram,
100
Twitter, Facebook and Linkedin followers for the
tugo TV brand, and the other (3) brands in the
DayStar Group - in the age range 35-45 by 60%
over 3 months (Feb - Apr 2020) 0
Facebook Instagram Twitter Linkedin

10M #06 8K
#10,000,000 targeted Six typical metrics to Target #8,000 users to
users will be reached pay attention to whilst engage across all social
monthly for 4 brands measuring our results accounts for 4 brands

IN RESPONSE TO THE
"SOCIAL MEDIA RFP"
COVERING FOUR (4)
BRANDS, WE WARMLY
THANK DAYSTAR
GROUP, CANADA FOR
THE PRIVILEGE TO
PARTICIPATE IN THE
BID EXERCISE. THE
LESSONS LEARNT >
Looking for a digital marketing agency to
help with your social media audit, strategy
and marketing strategies? Or perhaps you
simply need some help getting started on a
new platform? Either way, Kingsaholic Inc
can help you find the right solution as we
simplify the hard work of social so you and
your team members can focus on delivering
the most value to your business.
During the course of submitting our Social
Media Proposal to DayStar Group (a group
comprising of the Tugo TV brand, Beacon
TV, Starlite Studios and DayStar Corp.), we
discovered that the number one challenge for
social marketers is the process of developing
successful social media strategies to support
business goals, with 47% of marketers stating
that they found it difficult to develop these
strategies.
Social marketing and/or managing a brand's
social media presence is hard work. It's no small
feat. But using our detailed approach and KSM
tools, Kingsaholic can help you and your team
save time and focus on the true value of social:
creating real connections with your audience.
For starters, having a centralized platform that
powers publishing, engagement, analytics,
listening and more is key to creating a
streamlined workflow. This kind of platform
enables teams to work more efficiently and
realize value from social in real-time, giving
social marketers more time to dedicate toward
honing their strategies, scaling initiatives and
growing customer relationships.
A few points of note:
Conducting Social Media Audits (SMA)
regularly is a must! This is imperative to
design efficient and effective strategies.
When consumers feel connected to a brand,
76% will buy from it over a competitor and
57% will increase their spending with that
brand. Connection is critical.
Research shows that when
consumers follow a brand on social,
67% are more likely to spend more
with that brand.
PAGE 15
KING
WITH
KINGSAHOLIC
FOLLOW US
DON'T COMPETE
YEAH!
#DOMINATEEE
LET'S BEGIN
 KINGSAHOLIC
L E T ' S B E G I N Y O U R
N E X T P R O J E C T !

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Growth and Brand Keep it addictive,
Development Agency evocative & kinging.

WHERE? RESERVATIONS
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Off T. Y. Danjuma Street, +234 817 260 3186
Asokoro, Abuja - Nigeria. to start a conversation.

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