Student’s Name: ___________________________

UNIVERSIDAD SIMON BOLIVAR

Section: __________
SEDE DEL LITORAL

GLOSSARY OF KEY TERMS IN FOREIGN TRADE

1. Advertising campaign (N): an organization 10. Centralize (V): to organize a system,

programme of advertising activities over a company, government, etc so that all of its
period with specific aims. For example, an parts are controlled by one main system or
increase in sales or awareness of a product. authority.

2. Alliance (N): an agreement between two or 11. Chief Executive Officer CEO (N): [usually
more organizations to work together. singular] the manager with the most
authority in the day to day management of a
3. Aware (V): having knowledge or realization company, especially in the US. The job of
of something. To be informed.  Awareness CEO is sometimes combined with others,
(N): knowledge or understanding of a such as that of president.
particular subject, situation, or thing.
12. Coop (sb/sth) up (V): to keep someone or
4. Brand (V): to give a name to a product or something in a closed space.
group of products.  Brand (N) a name
given to a product or group of products by a 13. Commodity (N): a substance or a product
company for easy recognition.  Branded that can be traded in large quantities, such
(A) branded goods or products have brand as oil, metals, grain, coffee, etc.
names.  Branding (N) the activity of
giving brand names to products, 14. Crisis (N): plural crises: a period or moment
developing people’s awareness of them of great difficulty, danger, or uncertainty,
etc. Brand leader (N): the brand with especially in politics or economics.
the most sales in a particular market.
15. Customs (N): the government department
responsible for collecting the tax on goods
5. Barrier to trade also trade barrier (N):
that have been brought into the country and
something that makes trade between two
making sure that illegal goods are not
countries more difficult or expensive, for
imported or exported.
example, a tax on imports.
16. Customers (N): a person or an organization
6. Branch (N): one of the local offices of a
that buys a product or service.
large company, such as a bank, which
is open to the public.
17. Decentralize (V): if a large company or
organization decentralizes or is
7. Booking (N): an arrangement to have
decentralized, its activities are moved from
a place on a flight, a room in a hotel, etc. at
one large central place to several
a particular time in the future.
different, smaller places.
8. Bureaucracy (N)  Bureaucracies (plural
18. Decline (V): if an industry or a country
form) a system of governing that has a large
declines, it becomes less profitable,
number of departments and officials. 
productive, wealthy, etc. Decline (N): if
Bureaucratic (N): relating to a system of
sales, output, production, etc, decline they
controlling or managing a country, company,
become less.
organization that is operated by a large
number of officials.
19. Delay (V): to not act quickly or immediately
(N) to make something happen at a later
9. Call center (N): an office in which employees
time than originally expected.
provide phone support for the customers of
one or more companies, or sell or advertise
20. Distribution Centre (N): a warehouse and
their goods or service by phone.
the business based there, that stores a

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UNIVERSIDAD SIMON BOLIVAR
SEDE DEL LITORAL
manufacturer's goods temporarily, before
they are transported to stores or customers
for sale.
21. Endorse (V) to state publicly that you
approve of or support someone or
something.  Endorsement (N)
a statement made by someone in
an advertisement, especially a well-known
person, saying that they use and like a
particular product.
22. Evade (V): to not do something you should
do according to the law, for example, to not
pay tax.
23. Export (V): to send goods to another country
for sale.  Exportation (N)
the activity of sending goods to another
country in order to sell them there.
24. Factory (N): a building or set of buildings in
which machines are used to produce large
amounts of manufactured goods.
25. Fluctuate (V): if prices, income, rates, etc
fluctuate, they change, increasing or falling
often or regularly. Fluctuation (N): the
movement of prices, income, rates, etc, as
they increase and fall. Fluctuating (A).
26. Foreign trade (N): the activity of trading
goods and services with other countries.
27. Goods (N): Things for sale; commodities;
merchandise.
28. Head office (N): the main office of an
organization or company.
29. Headquarter (N) [plural] the head office or
main building of an organization.
30. Innovate (V): to design and develop new
and better products.  innovator (N)
a person who develops a new design,
product, etc. or who has new ideas about
how to do something.  Innovation (N) a
new idea, method, or invention.
English V (FC-1232)
Term: April-July 2015
Student’s Name: ___________________________
Section: __________
31. Integration (N): when two or more units,
organizations, etc combine so that they work
more effectively.
32. Image (N): the reputation that a person,
organization, product, etc. has including the
characteristics, appearance, etc. that they
are known for.
33. Launch (V) to show or make a new product
available for sale for the first time. 
Launch (N) an occasion at which a new
product is shown or made available for sale
or use for the first time.
34. Loyal (A) a loyal customer always buys the
same product, uses the same store,
Loyalty (N) the quality of being loyal to a
particular company or brand.
35. Luggage (N) all the bags that you take with
you when you travel.
36. Market driven (N): influenced by market
knowledge and customer needs.
37. Outsource (V): if a company outsources its
work, it employs another company to do it.
38. Placement (N): an occasion when a
company's shares become available to buy,
or the activity of doing this.
39. Product (N): something that
is manufactured or grown to be sold, usually
in large quantities.Production (N) the
process of producing commodities (e.g.
metals, crops, etc.) or manufacturing goods
to be sold.
40. Queue (N): a line of people who are waiting
for something.
41. Quota (N): a fixed limit on the amount of
something that someone is allowed to have
or is expected to do.
42. Reliable (A): someone or something that is
reliable can be trusted or depended on.
Reliability (N): how accurate or able to
be trusted someone or something is
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43. Schedule (N): a plan of activities or tasks
together with the times or dates when they
are intended to happen or be done. 
Schedule (TRANSPORT) a list of the times
when buses, trains, and planes leave and
arrive.
44. Segment (N): a part of the economy of a
country or a company´s work. Market
segment (N) a group of customers that share
similar characteristics, such as age, income,
interest, social class, etc. Also, the products
in a particular part of the market. Segment
(V): to divide a large group of people into
smaller groups of people of a similar age or
with similar incomes, interests, etc.
Companies segment markets so as to be
able to sell each group the products that are
most suitable for it. Segmentation (N).
45. Soar (V): to increase quickly to a high level.
Soaring (Adjective before noun):
increasing quickly in amount, number, value,
or level.
English V (FC-1232)
Term: April-July 2015
Student’s Name: ___________________________
Section: __________
46. Service (N): business activity that involves
doing things for customers rather
than producing goods, or a single act of
doing something for a customer.  Service
center (N): a place where a company
provides help for customers who use its
products or services.
47. Stretch (V): to use a brand that already
exists to sell new and different products and
services.
48. Subsidiary (N): Subsidiaries (plural form)
a company that is at least half-owned by
another company.
49. Tariff: a tax on goods coming into or going
out of a country.  Tax (N)
an amount paid to the government based
on a person's income, a company’s profits,
the value of goods and services, or
this money considered together.
50. Warehouse (N): a large building for storing
things before they are sold, used, or sent out
to stores.