Professional Documents
Culture Documents
Weakness:
OVER-CONFIDENT
IMPATIENT
AFRAID OF THE DARK
What is Benchmarking?
• A process of continuous measurement,
internally and externally, and comparison
against established external best practice
leaders to obtain knowledge to improve
performance
What is Benchmarking?
• Ongoing process of measuring products, services,
practices, and processes against the best that can
be identified in order to:
– Learn about & improve best practice
– Achieve realistic targets
– Integrate improvements into your strategy
– Use best practice as inspiration for innovation
– Be externally focused
– Be purposeful about improvement
– Measure improvement
What is the role of benchmarking?
• An instrument for providing a reference point
• As a creating attention and momentum for
change
Reasons to benchmark
• The objective in developing the benchmarking
exercise was to gain information on how
organizations:
– Defined current performance levels
– Quantified the gap between current levels and
best practice
– Managed the logistics process from the
perspectives of inputs into the system and
logistics outputs.
HOW BENCHMARK RELEVANT IN
BUSINESS?
Am I making money more than my competitors?
V
S
How does my business compare to the rest
within the same industry?
Are there others out there that have similar problems?
Have they solved them already?
If yes, then what worked for them?
Am I at the top of the bottom of the class?
Comparison?
VS
Comparison?
VS
HOW DOES BENCHMARKING
WORK?
How does benchmarking work?
• Define what you want to benchmark
Self motivation
Brand reputation
Financial Performance
How does benchmarking work?
• Define appropriate comparators
Not only simple to understand but show your improvement over time
WHY BENCHMARK?
To Gain better understanding of:
Sales
Margin
Staff productivity
Expense management
Efficiency
Effectiveness
Etc.
WHAT WILL YOU GAIN?
What will you Gain?
Where do I stand?
How can I improve my business and where I
should start?
Are the current measures to improve my
business working or not?
Benchmarking the Supply Chain
• What to Benchmark?
– Supply Chain Council suggests:
• SCOR (Supply Chain operations reference) Christopher, M. 1998 pp 106):
• Plan, Source, Make & Deliver. SCOR is designed to
provide a common framework to facilitate cross
organisational benchmarking.
• Who to Benchmark with?
– Competitors
– Significant opportunities for firms in non
competing industries
37
Benchmarking Logistics Processes
•One method to measure and compare the
output. A form of reactive control.
•Alternative to concentrate on the processes
which requires a number of steps:
1 Understand the process. Use those most
closely involved and develop flowcharts
2 Identify critical points
38
Mapping Supply Chain Processes
• Producing a flow chart the first step and
highlighting “value adding” time and “non-
value adding time” (Christopher, M. 1998 pp 110).
– Value Adding Time:
• Time that results in increased value for the
customer
– Non Value Adding Time:
• Elimination of this time or activity would not reduce
the perceived value of the ultimate consumer.
39
Cost and Value added:
Value
Added Transport
Customer
Finished
Time place Regional order
product
& form Stock
perception Production
Raw
material
Time!
Cost Added
Production, Storage & transport costs & the time value of money
Adapted from Christopher, M., (1998), “Logistics and Supply Chain Management. Strategies
for Reducing Cost and Improving Service”, Financial Times Pitman Publishing, London. pp 111.
40
Suppliers and Distributors
• Involve inbound and outbound elements fo
the value system. Their cost will add to the
ultimate cost!
• Establish and Encourage:
– Commitment to continuous improvement.
– Acceptance of innovation and change.
– Use of regular and formal and benchmarking.
– Employee concern for the ultimate consumer.
– Leadership involvement
41
Setting Benchmarking Priorities
Strategic Importance
Processes that are
competitively critical