FRP/172-2018

MAIN INTERVIEW QUESTIONNAIRE

A. Taking into account everything that you look for in a product while purchasing, I would like you to rate the
following factors using this 10-point scale; where 10 means you think it is Perfect in every way and 1 means you
think it is Terrible. We would like to get your frank opinion.

Terrible Perfect
1 2 3 4 5 6 7 8 9 10

Factors
Colour
Shape
Original Overall appearance of packaging
Graphic Design
Ease of Usage
Glossy vs. Matte
Information about quality labels
Brand
Possibility of reuse
o Unit size of packaging
Unit size of packaging

B. Please read the following statement and indicate to what extent you agree or disagree with it when it comes to
purchasing a milk shake pack.

1. Strongly 7. Strongly
Statements
Disagree Agree
I like bright vibrant bright
1 2 3 4 5 6 7
colours in the package
I prefer light 1 2 3 4 5 6 7
Brand 3 1 2 3 4 5 6 7
Brand 4 1 2 3 4 5 6 7
Brand 5 1 2 3 4 5 6 7
Brand xx 1 2 3 4 5 6 7

THANK THE RESPONDENT

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