MMSU

MARIANO MARCOS
College of Business,
Economics and Accountancy
STATE UNIVERSITY

John Michael A. Cua BSBA HRM 2-B

What is Marketing?
Every company depends on an efficient marketing program to fulfill customers' needs.
Marketing is a process of finding out what the customer wants and meeting those requirements.
Within the company, the marketing group has to consider customer values and customer
satisfaction before considering offering a product. Marketing is part of our everyday world, and
can be perceived everywhere and every time. At any time, everyone has been exposed to different
kinds of marketing or advertising depending upon personal necessities such as T.V commercials,
radio, internet, etc.

Marketing in the 21st century

Marketing in the 21st century is very different from its early beginnings. Today's marketers
have more choices in terms of support, media opportunities, and communications. They also have
more competition from varied sources, especially as the Internet has made it possible for
companies around the globe to compete virtually.

How are we going to develop marketing strategies and plans?

The marketing plan focus on the purpose of describing the current marketing elements
and it describes about the current position of the market. Marketing plan covers the clear goals and
objectives of the business and helps to achieve the success. In the marketing plan, there is a
description of the demand of the product, service or there is a discussion on strengths and weakness
from the competitor’s point of view. It is helpful to reach the goals and while preparing a marketing
plan, certain important factors help in understanding the importance of situational analysis, the
target group of customer and the goals, strategies and tactics and budget breakdown etc. The
marketing plan helps to achieve the business performance. The marketing plan deals with actions
and behavior that helps to achieve the goals and mission of the company. This also generates high
level of target customer and increased participation among the companies.