11/9/2019 Quantitative Methods Online Course

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Introduction: The Scuba Problem

Leo asks you to help him evaluate the Kahana's contract with the scuba school.

Scuba diving lessons are an ideal way for our guests to enjoy their vacation or take a break from their business activities. We
have an excellent coral reef, and scuba diving is becoming very popular among vacationers and business travelers.

We started our year-round diving program last year, contracting a local diving school to do a scuba certification course. The
one-year trial contract is now up for renewal.

Maintaining the scuba offerings on-site isn't cheap. We have to staff the scuba desk seven days a week, and we subsidize the
costs associated with each course. So I want to get a good handle on how satisfied the guests are with the lessons before I decide
whether or not to renew the contract.

The hotel has a database with information about which guests took scuba lessons and when. Feel free to take a look at it, but I
can't spend a fortune figuring this out. And I need to know as soon as possible, since our contract expires at the end of the
month.

Alice convinces you to do some field research and join her for a scuba diving lesson. You return late that afternoon exhausted
but exhilarated. Alice is especially enthusiastic.

"Well, I certainly give the lessons two thumbs up. And we haven't even been out to sea yet!

"But our opinions alone can't decide the matter. We shouldn't infer from our experience that Leo's clientele as a whole enjoyed
the scuba certification course. After all, we may have caught the instructor on his best day this year."

Alice suggests creating a survey to find out how satisfied guests are with the scuba diving school.

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