Book Title:-Entrepreneurship

Author :-T.V Rao | Donald F.

Kuratko

ISBN :-9788131517161

Price :-INR 750

Pages :-648

Edition :-1

Binding :-Paperback

Imprint :-South Western

© Year :-2012

Overview :

Post liberalization, India has unleashed its entrepreneurial talent. Thousands of entrepreneurs were born in
the last decade itself and many of them have made global marks. Though David McClelland and team had
demonstrated nearly fifty years ago in India that entrepreneurs could be developed through psychological
education, and the Gujarat experience demonstrated beyond doubt the same thing, entrepreneurial education
was limited to a few select institutions. However, post liberalization, several universities and institutions in
India are offering courses on entrepreneurship. This book, Entrepreneurship: A South-Asian Perspective,
deals with various facets of entrepreneurship and is meant to meet the requirements of management and
commerce students of various universities across the country.

Table Of Content :

1. The Revolutionary Impact of Entrepreneurship

2. The Individual Entrepreneurial Mind-Set and Personality
3. Corporate Entrepreneurial Mind-Set
4. The Social and Ethical Perspectives of Entrepreneurship
5. Creativity and Innovation
6. Methods to Initiate Ventures
7. Legal Challenges in Entrepreneurship
8. The Search for Entrepreneurial Capital
9. The Assessment Function with Opportunities
10. The Marketing Aspects of New Ventures
11. Financial Statements in New Ventures
12. Business Plan Preparation for New Ventures
13. Strategic Growth in Entrepreneurship
14. The Valuation Challenge in Entrepreneurship
15. The Final Harvest of a New Venture
16. Entrepreneurship: The India Way

Entrepreneurial Case Analyses (Part 1 &ndash Part 6)

Glossary

Index