2/8/2020 Milk Consumption in Mumbai

Milk Consumption in Mumbai

Studying trends of milk consumption in Mumbai to analyze sales.
* Required

1. Which type of milk do you consider while purchasing milk? *

Mark only one oval.

Pouch milk Skip to question 2

Loose milk Skip to question 33

Tetra-Pak milk Skip to question 37

Pouch Milk Consumption

2. Which brand comes to your mind when you think of pouch milk? *

3. Which brand of pouch milk do you actually use in your daily life? *

4. Why don't you use loose milk or tetra pak milk? *

5. What quantity of pouch milk do you purchase in a day? *

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2/8/2020 Milk Consumption in Mumbai

6. Which pack size do you prefer?

Mark only one oval.

200 ml

500 ml

1 litre

2 litres

6 litres

Other:

7. Where do you purchase pouch milk from?

Mark only one oval.

Local vendor

Modern Format Stores

Home-delivery

E-Commerce sites

Other:

8. If yes to E-Commerce site, which E-commerce site do you use for pouch milk
purchase? *

Factors affecting purchase of pouch milk

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2/8/2020 Milk Consumption in Mumbai

9. Purity

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1 2 3 4 5

not important very important

10. Pricing *

Mark only one oval.

1 2 3 4 5

Not important Very important

11. Availability in nearby shops *

Mark only one oval.

1 2 3 4 5

Not important Very important

12. Home-delivery service *

Mark only one oval.

1 2 3 4 5

Not important Very important

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2/8/2020 Milk Consumption in Mumbai

13. Usage-based *

Mark only one oval.

1 2 3 4 5

Not important Very important

14. Family tradition *

Mark only one oval.

1 2 3 4 5

Not important Very important

15. Fat content *

Mark only one oval.

1 2 3 4 5

Not important Very important

16. Consistency in texture *

Mark only one oval.

1 2 3 4 5

Not important Very important

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2/8/2020 Milk Consumption in Mumbai

17. Taste/smell/colour *

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1 2 3 4 5

Not important Very important

18. Payment System - Credit system, Advance Coupon system, Monthly payment

Mark only one oval.

1 2 3 4 5

Not important Very important

19. Freshness

Mark only one oval.

1 2 3 4 5

Not important Very important

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2/8/2020 Milk Consumption in Mumbai

20. Rate the below brands of pouch milk according to your preference: *

Mark only one oval per row.

1 2 3 4 5 6 7 8

Amul

Gokul

Nandini

Gowardhan

Prabhat

Mahananda

Govind

Aarey

21. Are you aware of Amul's newly-launched Buffalo Milk? *

Mark only one oval.

Yes

No

Which are the factors that convince you to go for Amul Pouch Milk? Rate on a scale
of 1 to 5. (1-not important; 5-very important)

22. Purity

Mark only one oval.

1 2 3 4 5

Not important Very important

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2/8/2020 Milk Consumption in Mumbai

23. Pricing *

Mark only one oval.

1 2 3 4 5

Not important Very important

24. Availability in nearby shops *

Mark only one oval.

1 2 3 4 5

Not important Very important

25. Home-delivery service *

Mark only one oval.

1 2 3 4 5

Not important Very important

26. Usage-based *

Mark only one oval.

1 2 3 4 5

Not important Very important

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2/8/2020 Milk Consumption in Mumbai

27. Family tradition *

Mark only one oval.

1 2 3 4 5

Not important Very important

28. Fat content *

Mark only one oval.

1 2 3 4 5

Not important Very important

29. Consistency in texture *

Mark only one oval.

1 2 3 4 5

Not important Very important

30. Taste/smell/colour *

Mark only one oval.

1 2 3 4 5

Not important Very important

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2/8/2020 Milk Consumption in Mumbai

31. Payment System - Credit system, Advance Coupon system, Monthly payment

Mark only one oval.

1 2 3 4 5

Not important Very important

32. Freshness

Mark only one oval.

1 2 3 4 5

Not important Very important

Skip to question 43

Loose Milk Consumption

33. Have you ever tried pouch milk? *

Mark only one oval.

Yes

No

34. If yes, why did you not continue it?

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2/8/2020 Milk Consumption in Mumbai

35. Have you tried tetra pak milk?

Mark only one oval.

Yes

No

36. If yes, why did you not continue it?

Mark only one oval.

Option 1

Skip to question 43

Tetra-Pak Milk Consumption

37. Which brand of tetra-pak milk do you use? *

38. Why do you use above brand?

39. Have you tried pouch milk?

Mark only one oval.

Yes

No

40. If yes, why did you not continue it?

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2/8/2020 Milk Consumption in Mumbai

41. Have you tried loose milk?

Mark only one oval.

Yes

No

42. If yes, why did you not continue it?

Feedback and suggestions

43. Have you faced any issues with Amul pouch milk? If yes, what are they? *

44. Do you have any suggestions for AMUL to improve its pouch milk service?

Skip to question 45

Contact Details

45. Customer Name *

46. Customer Contact Number *

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2/8/2020 Milk Consumption in Mumbai

47. Age *

48. Profession *

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