Assignment: Identify a business idea that does not exit and develop a strategic plan.

It should
not exceed 15 pages, space 1.5 and times new roman

Business Plan Format

Cover page ( Name of the business plan, time stretch, developed by, address)

Executive summary

1.0 Introduction ( The name of the business, when it was founded, where it is located, why it was
founded)
1.1 vision
1.2 Mission
1.3 Core values
1.4 Objectives of the business
2.0 Back ground ( industry analysis)
2.1 SWOT
2.2 PESTEL
3.0 Broad objectives
3.1 Specific objectives
3.2 Strategic Actions( Activities)
4.0 Products/ services
5.0 Marketing Mix
5.1 Products/ services
5.2 Price
5.3 Place
5.4 Promotion
6.0 Competition
6.1 Competitors
6.2 Competitive advantage of the competitors
6.3 Competitive advantage you have over competitors
7.0 Strategies
8.0 Strategic intent
9.0 Sources of Funds
10.0 Break even analysis

Appendix
 Orgnogram
 Management

Title Qualification Working experience Role

 Governance

Title Qualification Working experience Role

10.11 Budget