A Project Report On Consumer Attitude Towards Branded Accessories With Specific Reference To Cars From Maruti Suzuki

C o n s u m e r At t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h
s p e c i f i c re f e re n c e t o C a r s f ro m M a r u t i Su z u k i
Executive summary
Introduction
The aim of marketing is to meet and satisfy the needs and wants of the customers.
India has long-term potential to become a significant vehicle market. It has huge
population of nearly one billion people (of which 150-250 million are middle class),
and a current vehicle population of 3.5 million (equivalent to only 3.4 cars per 1000
people).
In spite of numerous market deterrents, the Indian automotive market has become the
focus of attention as several major auto manufacturers have announced large capital
investment plans to be carried out in the near future.
Prior to the early 90’s there were only four car companies manufacturing and selling
cars in India. Foreign investment was effectively banned and foreign technology
transfers were subject to government approvals. By 1993 the Indian government deli
censed the Indian car industry, which eased other foreign auto manufacture’s entry
into the market first under joint partnerships, then wholly owned subsidiaries.
Currently, India is in the midst of an economic-recovery where vehicle sales rose 47
percent to 73,000 units in March 2000, up from 49,410 units in March 1999. The
Indian passenger car industry has grown more than ten times in the last ten years with
sales increasing to more than four-lack vehicle.
Now a days due to change in trends in the automobiles the market scenario is
changing on a rapid phase so the same case in the auto accessory market . people are
more concern about good looks of the car and other features and facilities. The huge
demand in accessory market too, many of the car users go for after market
upgradation.
Babasabpatilfreepptmba.com Page 1
PROJECT TITLE
“Consumer Attitude towards Branded Accessories with
specific reference to Cars from Maruti Suzuki.”
PROBLEM DEFENITION
“ T h e a t t i t u d e t o w a r d s br a n d e d a c c e s s o r i e s w i t h s p e c i f i c
r e f er e n c e t o c a r s f r o m M a r u t i S u z u k i . ”
Sub-objective;
1 . I n f l u e n c i n g f a c t o r f o r b u y i n g b e h a v i o r.
2. Attitude towards branded accessories.
3 . O t h e r s u b s t i t u t e s w i t h re f e re n c e t o b r an d .
RESEARCH METHODOLOGY:
Data source:
Primary Data: Through Questionnaire
Secondary Data: R.N.S Motors’s Record & Report, & Websites.
Sample size: 100 customers of R.N.S Motors Pvt. Ltd.
\Area Covered for research: Only in Hubli City.
Sampling Procedure: Random sampling method from available database.
PURPOSE OF THE STUDY:
The purpose of the study is to get practical knowledge, get experience and also
to know the various challenges that are faced in the corporate world. The main
intention of choosing this topic is to study/to know-
 Customer’s perceptual factors towards branded accessories from Maruti Udyog

Ltd.
 This project helps to organization to improve the quality of the services.
 It will help to know the overall performance of Maruti genuine accessories.
 From this project we will come to know the satisfaction level of customers using
maruti genuine accessories.
Hence a questionnaire is formulated so as check Consumer Attitude towards Branded

Accessories with specific reference to Cars from Maruti Suzuki.
Conclusion-
From the research conducted here we can come to the conclusion that many car users
are not particular of buying the accessory from one particular dealer , as many prefer
it to buy from other retailers other than from company out let. Here 65% of people
buy accessory from others rather from company, only 35% of people know about
MGA.
According to the research conducted 70% of the respondents say that quality is the
first thing which comes to their mind while making buying decisions of accessories
for their car. Whereas 22% of respondents say that they are not much keen about the
quality as concerned to accessories to their cars.
As per the research results the influencer for many of the respondents are self
influenced whereas only 20% of the respondents consider their family members
suggestions while buying car accessories. 33% of the respondents say friends are the
influencers for them while making buying decisions of car accessories.
Performance is the first factor considered by most car users while buying accessory.
22% of the respondents buy accessories for the purpose of convenience while 27% of
the respondents think that cost is the most considerable factor for decisions on
accessory. Whereas a few of the respondents feel that brand is the main factor of
accessory buying decision.
According to the research 27% of the respondents prefer branded accessories whereas
31% of them are more inclined towards branded accessories while 43% of them are
not much concerned about the brand instead they buy the accessory that is easily and
cost effectively available.
As per the research 27% of the respondents prefer branded accessories whereas 31%
of them are more inclined towards branded accessories while 43% of them are not
much concerned about the brand instead they buy the accessory that is easily and cost
effectively available.
Branded accessories are somewhat more expensive when compared to unbranded

39% of the respondents have agreed with this statement whereas the next 31%
respondents say branded accessories are expensive.
The s tudy helped me gain valuable ins ights in O pportunity

A nalys is and Cons umer Behavior, tow ards potential for MG A . This
project titled has been a know ledge gaining experienc e for me. B y
interac ting w ith the res pondents and making vis its to the cus tomers .
I have been able to unders tand that unders tanding cus tomers is an art
and it takes a very s trong brand image for a company to retain its elf
in the market. The res ults of the survey proved to be both
encouraging and partly dis couraging too. The res pondents w ere not
very pos itive aboutM G A , which w as quite dis couraging and a
negative s ign for the company. The s egment for w hich MA RU TI
s hould cater to is a price s ens itive s egment, s o as the organizat ion
s hould focus on highlighting the additional perquis ites that they
w ould provide w ith the car, it is going to bond w ell w ith the targeted
market. Though there are many competitors in the market for this
s egment, the company has an advantage, but s till it cannot rule out
the local dealer s . But I believe that MA RU TI has w hat it takes to
become a name to reckon w ith in the market and I offer my bes t
w is hes for the s ame and hope that my work w ill be of s ome us e for
the company.
The res earch was taken looking to the s cope in the Indian automobile
indus try. Thus the MG A differ entia ted thems elves from there
competi tors to promote their products and try to make their market
monopoly in the acces s ory market.
The res earch show s the people are interes ted to know about the
M GA .
The potentia l for M G A in tw in city. This indicates an opportunity for
R N S M otors in the Indian automobil e indus try. The MA RU TI have to
concentrat e on promotional activi ties and differenti ating their
product.
S chemes & offers given by the company influence the cus tomer to
change their decis ion
RECOMMENDATION
 Create more awareness of the Maruti Genuine Accessory.
 Company should concentrate on the marketing aspects of accessory.
 Along with Local dealer should conduct demonstration and exposure of
accessory for existing car owners and potential customers.
 Dealer should co-ordinate with company to conduct exhibition for all
types of Maruti models accessory manufactured and marketed by MGA.
 Create more awareness of the dealers in the located city.
 Comparing the price factors the MGA is too high from other local
accessory provider; company has to take some actions for the convenience
of the customers.
 Create more advertisements in the local market.
 Maintain Customer Database and follow-up for the new products launch
and promotion activities.
SECTION 01
INDUSTRY PROFILE
(1.1) BRIEF HISTORY OF AUTOMOBILES -
The automobile industry has changed the way people live and work. The earliest of modern
cars was manufactured in the year 1895. Shortly the first appearance of the car followed in
India. As the century turned, three cars were imported in Mumbai (India). Within decade
there were total of 1025 cars in the city.
The dawn of automobile actually goes back to 4000 years when the first wheel was used
for transportation in India. In the beginning of 15th century Portuguese arrived in China
and the interaction of the two cultures led to a variety of new technologies, including the
creation of a wheel that turned under its own power. By 1600s small steam-powered engine
models was developed, but it took another century before a full-sized engine-powered
vehicle was created.
The actual horseless carriage was introduced in the year 1893 by brothers Charles and
Frank Duryea. It was the first internal-combustion motor car of America, and it was
followed by Henry Ford's first experimental car that same year.
One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost
that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and
an aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and
style rather than speed.
During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel
wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder
engine and an aluminum body.
The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited
more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than
their predecessors. The 1940s saw features like automatic transmission, sealed-beam
headlights, and tubeless tires.
The year 1957 brought powerful high-performance cars such as Mercedes-Benz 300SL. It
was built on compact and stylized lines, and was capable of 230 kmh (144 mph).
Modern cars are generally light, aerodynamically shaped, and compact.
(1.2) GROWTH OF AUTOMOBILE INDUSTRY IN INDIA-
Following India's growing openness, the arrival of new and existing models, easy
availability of finance at relatively low rate of interest and price discounts offered by the
dealers and manufacturers all have stirred the demand for vehicles and a strong growth of
the Indian automobile industry.
The Indian auto industry, worth US$ 34 billion in 2006, has grown at a CAGR of 14 per cent
over the last five years with total sales of vehicles reaching around 9 million vehicles in 2005-
06. That number is likely to see a significant boost, given that the first half of 2006-07 has
already witnessed a staggering growth rate of 17.12 per cent. Domestic car sales for the April-
September 2006 period stood at an impressive 4.86 million vehicles, including cars, two-
wheelers and commercial vehicles. According to industry experts, if this trend continues, sales
could touch 10 million by March 2007, clocking an annual growth rate of 20 per cent.
Destination India
India is on every major global automobile player’s roadmap, and the reasons for the
growth are:
 India is the second largest two-wheeler market in the world

 Fourth largest commercial vehicle market in the world
 11th largest passenger car market in the world
 Expected to be the seventh largest by 2016
Robust production
India’s car production capacity is in for a US$ 2 billion boost. Auto majors have
announced massive investment plans which will push the country’s car production
past the psychological 2 million mark by the end of fiscal 2006-07, up 70 per cent
from 1.4 million units now. Even at 2 million, India, which stood at No.11 among
global car producing nations, will move two steps ahead, past UK (1.6 million) and
Canada (1.35 million). It will be neck and neck with Brazil’s 2-million capacities at
No.8.
The automobile industry witnessed a growth of 19.35 percent in April-July 2006 when
compared to April-July 2005, as is evident from this year’s production trends.
Automobile Production Trends

Category 2004-05 2005-06 (In no.s)
M&HCVs 214807 219297
LCVs 138896 171781
Total CVs 353703 391078
Passenger Cars 960487 1045881
Utility Vehicles 182018 196371
MPVs 67371 66661
Total Passenger vehicles 1209876 1308913
Scooters 987498 1020013
Motorcycles 5193894 6201214
Mopeds 348437 379574
Total Two Wheelers 6529829 7600801
Three Wheelers 374445 434424
Grand Total 8467853 9735216
Source: Society of Indian Automobile Manufacturers (SIAM)
Domestic Sales
Increased affluence, wider selection and the ready availability of car loans is driving
the Indian car market through the roof. During the last five years (2000-05), the
production of passenger cars in India increased by more than 100 per cent. India
achieved the sales of 1.11 million vehicles last year (2005).
Domestic sales have been growing at a clipping pace:
 Passenger car sales rose by 22.84 per cent during April-September 2006,
compared to the corresponding period n 2005.
 The cumulative growth of overall sales of passenger vehicles during April-
September of 2006-07 was 20.73 percent.
 Utility Vehicle (UVs) sales grew at 12.85 per cent during the same period.
 Overall, the commercial vehicles segment grew at 36.96 per cent. Growth of
Medium and Heavy Commercial Vehicles was 39.92 per cent. Light
Commercial Vehicles also performed well with a growth of 32.86 percent.
Exports
India is fast emerging as a manufacturing base for car exports. According to the
Society of Indian Automobile Manufacturers (SIAM), a total of 89,338 vehicles were
exported in September 2006, a 58.07 per cent jump as compared to the same month
last year. While passenger vehicle exports grew at 13.15 per cent, two-wheelers and
commercial vehicle exports grew at 27.80 per cent.
Major Manufacturers of Automobiles in India
 Maruti Udyog Ltd.

 General Motors India
 Ford India Ltd.
Eicher Motors
 Bajaj Auto
 Daewoo Motors India
 Hero Motors
 Hindustan Motors
 Hyundai Motor India Ltd.
 Royal Enfield Motors
 Telco
 TVS Motors
 DC Designs
 Swaraj Mazda Ltd
Foreign players in India
Calendar 2006 has seen the entry of many high-end brands into the country. The
Indian automobile market will see at least 30 new launches, spanning everything from
affordable hatchbacks to mid-size models to super luxury high-end cars and SUVs.
 Mercedes, BMW, Porsche, Audi, Bentley and Rolls Royce are already here.
Now, the Italian marquee Lamborghini is also planning to enter the country.
The Italian marquee plans to launch the Gallardo.
 German luxury car maker Audi AG is preparing to drive into India a range of
sporty, lifestyle cars like S8 and RS4 early next year. The year 2007 will also
mark Audi's entry into merchandising in Indian car bazaar.
(1.3) Economic impact-
On the canvas of the Indian Economy, Auto Industry occupies a prominent

place. Due to its deep forward and backward linkages with several key segments of
the economy, automotive industry has a strong multiplier effect and is capable of
being the driver of economic growth. A sound transportation system plays a pivotal
role in the country's rapid economic and industrial development. The well-developed
Indian automotive industry ably fulfils this catalytic role by producing a wide variety
of vehicles: passenger cars, light, medium and heavy commercial vehicles, multi-
utility vehicles such as jeeps, scooters, motorcycles, mopeds, three wheelers, tractors
etc.
The automotive sector is one of the core industries of the Indian economy,
whose prospect is reflective of the economic resilience of the country. With 4%
contribution to the GDP and nearly 5% of the total industrial output, the automotive
sector has become a significant contributor to the exchequer. Continuous economic
liberalization over the years by the government of India has resulted in making India
as one of the prime business destination for many global automotive players. The
automobile industry witnessed a growth of 19.35 percent in April July 2006 when
compared to April July 2005.
The Indian automobile Industry has a mix of large domestic private players such
as Tata, Mahindra, Ashok Leyland, Bajaj, Hero Honda and major international players
including GM, Ford, Daimler Chrysler, Toyota, Suzuki, Honda, Hyundai and Volvo.
Maintenance is something most of us ignore, until our vehicle stops

functioning, that is. And then we wonder what went wrong, where. Maintenance is
one of the most serious aspects of ownership. It determines the longevity,
performance and reliability of whichever vehicle you drive. Looking after your
vehicle involves more than taking care of its external coat of paint and keeping it
clean and shiny.
Maintenance means taking care of all the parts, even those that are inside the bonnet.
These are the ones that directly concern the performance of your vehicle. Besides
taking it to the service station at regular periods, it is a good idea to go through the
owner's manual that will give a fair idea about its routine maintenance.
Checking the battery, keeping a check on the oils, changing the oils, checking the
electrical system, are some of the absolutely unavoidable things to keep your vehicle
in good shape. Keeping a log book in which you keep all the details regarding repair,
maintenance, routine check-ups etc. will not only give you an accurate idea of what
needs to be done when.
AUTO ACCESSORIES INDUSTRY
The Indian auto accessories retail market is quite fragmented and unorganized
and is mainly concentrated in four metros. The industry's product mix can be broken
down into three areas: Replacement parts, maintenance items and accessories.
Replacement parts typically include both new and rebuilt parts used in repairing
vehicles (alternators, water pumps, batteries, brake pads, etc.). Maintenance items are
those used to maintain performance and aesthetics of vehicles (motor oil, fuses, other
fluids, car wash and wax formulas). Accessory items are those which are discretionary
and personal in preference. These include floor mats, air fresheners, seat covers and
so on.
There are two segments that one can delineate in the auto accessories retail segment:
The Do-It-Yourself (DIY) market and the Do-It-For-Me segment (DIFM). The DIY
market is comprised of individuals performing routine maintenance on their vehicles.
These consumers purchase replacement parts, lubricants and other ancillary products
from aftermarket parts retailers. The most common types of maintenance performed
by this segment is basic in nature (oil changes, batteries, radiator flushes, etc.). The
DIFM segment is also important for the industry as it caters to the needs of
professional installers, mechanics and garages performing maintenance for individual
consumers. These customers are typically less price sensitive than individuals since
they pass through costs to the end consumer. The margins in the DIFM market are a
bit tighter due to competition among suppliers while the DIY segment in India is still
in a very nascent.
Car Audio
One of the conspicuous products which have gained prominence in the

automotive retail market is the car audio. The Indian car audio market is estimated at
Rs 600 crore, a majority of which is dominated by unorganized players and the grey
market. The remaining one faces competition from major brands like Kenwood,
Blaupunkt and Sony among others. Bose Corporation for example, has an exclusive
arrangement with Mercedes Benz, Porsche and Audi for car audio systems. About 80
per cent turnover of Blaupunkt International – a wholly-owned subsidiary of Bosch
Group, comes from its tie-up with automobile companies.
In contrast, for its Indian operations, a large portion of its turnover is from
sales to retail customers and a small share coming from its tie-up with automobile
makers such as Tata Motors, Hyundai Motors India, Ford India and Mahindra &
Mahindra. This indicates the level of focus needed in the auto accessories retail
market in India. Blaupunkt's new retail strategy aims at providing a platform for
customers to experience the car entertainment systems by displaying an entire range
of Blaupunkt products such as head units, speakers, amplifiers and other accessories
as well as car entertainment modules such as DVD players, screens and surround
sound systems.
IT Accessories
A country that boasts of being the information technology super power of the
world, India has little presence in IT based application in automobile retail sector. In
developed countries, electronic maps play a key role in the development of advanced
in-car infotainment technology, particularly in the application of navigation systems.
However, their functions have been limited to monitoring and anti-theft. Competition
has been focused on audio players and low-cost devices for safety and security
purposes. The gradual penetration into cars of a range of new technologies, including
video players, LCD displays, navigation, telematics and hands-free telephony is set to
open up new areas of competition even as it creates considerable growth
opportunities. Navigation, rear seat entertainment (RSE), telephony and telematics
1.3 FUTURE VIEW OF THE INDUSTRY
With production of six million two-wheelers, one million passenger cars and
multi utility vehicles (MUV) and 0.3 million commercials vehicles, the automobile
industry is one of the fastest growing industries in India today. Car ownership too is
growing rapidly in India with more and more car manufacturers investing in the
market. Besides this, since people are spending more time in their cars they want to
use it productively. And very soon, Indian drivers would be demanding advanced
safety and security and car infotainment features of the global market. According to
Drue Freeman, VP, Global Automotive Marketing and Sales, Philips Semiconductors,
"The Indian automotive market is poised for a rapid growth and technological
advancement which will revolutionize the role of the car in the Indian society." From
the time the driver approaches the car to unlock the door, until the time he arrives
safely at his destination, technology is transforming every step of the journey.
To begin with; How about a Maruti Wagon R with an Anti Lock Braking
system (ABS) + an Electronic Brake Distribution system (EBD), front and side
airbags for the driver and the co-driver, front seat belt pretensioners, seat belt warning
lights and doors ajar warning system, as standard features? Although these features
are not available in the Indian version, they come as standard ones in the Japanese
version. Similarly the Chinese version of the Toyota Corolla has ABS, Electronic
Brake Force Distribution and driver assistance systems like Vehicle Distance
Measuring Radar and Back Draft Radar system as standard features which are
currently unknown to Indian buyers. A decade ago, a car was merely a means of
transport and considered to be a luxury. But today although it is still a status symbol,
it is turning out to be a necessity.
Complementing this transformation, there is also a big change in the extent of

convenience demanded and electronic features that drivers are looking for in cars. A
sensor is primarily a sensing device that senses a command and delivers a response to
the driver via the instrument cluster. Though there are a number of sensors in
automobiles some common ones in Indian vehicles are temperature sensors that sense
the coolant temperature, engine temperature, engine oil temperature, level sensors that
sense the fuel level, engine oil level and brake oil level and speed sensors in power
train.
Common applications for sensors include power train, fuel system, braking
system, exhaust system, climate control and a steering system. On the other hand,
with increasing demand for additional electronic features, the tendency to pay a little
extra for such features is adding to the number of facilities operated by electronic
sensors. Consider the following changes in automobile technology largely due to
developments in sensor technology in the last one year.
* Automatic wipers:
Sensors located on the inner side of the windshield sense the pressure at which
the rain drops on the windscreen and control the wiper speed accordingly. This
technology is already in India and is available in Hyundai Sonata, Honda CRV,
Accord, Ford Endeavor and Toyota Camry.
* Electronically adjustable side mirrors:
Mirrors on either side can be controlled by the driver via a knob on the
steering wheel or on the inner door handle. It also allows the driver to fold the mirrors
once the car is parked. This feature is available in Hyundai Sonata, Honda Accord,
CRV, Ford Endeavor, Mondeo, Toyota Camry and Corolla. This technology has been
very successful and appreciated in cars such as Toyota Corolla and Honda Accord.
* ABS:
Anti-Lock Braking System is available in Hyundai Santro and Getz as

optional features. Chevrolet Optra is due to launch a new version with the ABS
feature. ²Intelligent Night Vision System: The system uses two infrared cameras,
placed under the headlamps, to sense infrared heat-emitting objects, which could be
beyond the range of illumination from the headlamps. Once the system identifies a
pedestrian, it sends a signal via a sensor and delivers a warning signal
India Automobile Accessories

Audio Systems: Audio systems are one of the most important accessories of an
automobile . Car audio sound effect is quite different from what we hear in our
homes. What is necessary is that the sound should not be distorted when the
automobile is in motion. It is therefore necessary to check the car audio system when
the car is in motion as well as when stationary. Test the automobile stereo by sitting in
the front. There lies the challenge. At the rear seat all systems will sound good.
Price Range:
 The car audio systems are available from Rs.2, 000- Rs.1, 00,000.
 Car speakers are available from Rs. 1,000 onwards.
 Amplifiers are available from Rs.1, 000 onwards
 Woofers are available from Rs.1, 000 onwards.
Wheel Covers: The wheel covers of an automobile are an all weather protection for
the wheels.
Price Range:
 Available Rs, 1,000 onwards.
Car Perfumes:The perfumes make your car smell fresh and pleasant. It acts like an
essential car accessory .
Price Range:
 Available between Rs. 200- Rs.10, 000.
Lights: Brake Lights, Fog lights engine lights, Halogen lights, and floodlights are
some of the important accessories of an automobile .
Carpets/Rubber Mats: All of the mud, tar, dirt and grime that gets into your car ends
up nicely on your car floor. You can use car carpets or floor carpets that will cover the
floor of your car . While buying ensure that these are easy to remove and wash. Ask if
they are washing machine washable (if you intend to use one).
Price Range:
 Floor carpets range Rs. 500 onwards.
Seat Covers: Seat covers are a great investment to make your car look like new again,
or for protecting your existing seats. They protect your automobile's upholstery from
pets, kids, and the mechanics.
Price Range:
 There are a variety of colors and designs to choose ranging Rs.750/- onwards.
Car Covers: Car covers protect your car body from rain, dust and the sun. If you have
an open car parking, you should consider having a car cover. Even to protect against
birds droppings and garbage thrown from apartments, automobile covers are a must
have accessory.
Price Range:
 Available from Rs. 500-Rs.4, 000 and vary with your car model.
Sun Visors:When the sun seems to be working attentively to get into your eyes, you'll
appreciate the way the sun visors slide for extra window coverage in cars
Price Range:
 Available from Rs. 50 -Rs. 200 and vary with your car model.
Interior Mirrors: Rear view mirror gives the driver a clear vision of the traffic
behind.
Price Range:
 Available from Rs. 150 onwards.
Steering Wheel Covers:The steering wheel cover protects the steering wheel and
makes it comfortable to use it too by giving a good grip.
Price Range:
 Available from Rs. 500 onwards
UV Rays Shields: The Ultraviolet Heat Shield helps reduce the interior temperature
and protect your car from the damaging sunrays that penetrate the front windshield.
Price Range:
 Available from Rs. 2000 onwards.
These are the companies that bring to us our dream machines. This is where it all
starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the
'Indian' Indica, the racy Hero Honda, the Tata truck and the rest.
Wend your way through the automobile companies, their history and product lines.
Find out hitherto unknown facts about the vehicles you use. Did you know that the
Hindustan Motors was the first vehicle manufacturing company to be set up in India?
And it is the same Hindustan Motors which manufactures both the sturdy Ambassador
and the elegant Lancer, in association with Mitsubishi of course.
We present information on all the manufacturers that are part of the Indian automobile
industry. Make this your one stop auto info bank.
Ashok Leyland HMT Tractors Royal Enfield

Audi AG Honda Motors Co. Ltd. San Motors
Bajaj Auto Hyundai Motors Scooters India Ltd
BEML Indofarm Tractors Skoda Auto India
BMW Kinetic Motor Co. Ltd. Sonalika Tractors
Bentley Motors Limited Lamborghini Suzuki Motors
Chevrolet LML India Swaraj Mazda Ltd.
Daewoo Motors Mahindra & Mahindra Ltd. Tafe Tractors
Eicher Motors Maruti Suzuki India Ltd. Tata Motors
Escorts Ltd. Mercedes Benz Telcon
Fiat India Pvt Ltd Mitsubishi Motors Terex Vectra
Force Motor Monto Motors Toyota Kirloskar Motors
Ford Motors Nissan Motors TVS Motor Co.
General Motors Porsche Volvo
Hero Honda Reva Electric Co. Yamaha Motor
Hindustan Motors Rolls-Royce Motor
These are the companies that bring to us our dream machines. This is where it all
starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the
'Indian' Indica, the racy Hero Honda, the Tata truck and the rest.
Wend your way through the automobile companies, their history and product lines.
Find out hitherto unknown facts about the vehicles you use. Did you know that the
Hindustan Motors was the first vehicle manufacturing company to be set up in India?
And it is the same Hindustan Motors which manufactures both the sturdy Ambassador
and the elegant Lancer, in association with Mitsubishi of course.
We present information on all the manufacturers that are part of the Indian automobile
industry. Make this your one stop auto info bank.
Auto Components
Any automobile is the assembly of several auto parts
with each part contributing to its machinery and
polishing its quality. Lack or failure of just one part can
breakdown the entire system so every component plays
its part. We have provided the detailed list of all the
components of any vehicle. This list would enable the
user to gain complete knowledge about various auto
parts. It would allow the user to access the importance
and uses of various integral parts of automobile.
Chassis and Frame Springs

Automobile Chassis Suspension Springs
 Chassis Brackets  Air Springs

 Front Bumper  Leaf Spring Clamps
Bracket  Leaf Spring
 Rear Bumper Hangers
Bracket  Leaf Spring
 Wheel Tubs Shackles
 Leaf Springs
Automobile Frames
 Lift Springs
 Bonnet
 Lowering Springs
 Hood
 Racing Springs
 Subframes
 Rubber Springs
 Spring Mounting
Tie Bars
Kits
 Ball Hooks
 Censor Rods
 Pivot Pin
 Strut Tower Bars
 U J Cross
Electrical System Fuel Supply System
Charging System Fuel Cells

 Alternator
 Alternator Bearing Fuel Pump
 Alternator Cases  Diesel Engine Fuel
 Alternator Drive Pump
Kits  Electric In-Tank
 Alternator Fans Fuel Pumps
 Automobile  Electrical Fuel
Generator Pump
 Automobile  Fuel Pressure
Generator Regulators
Regulator  Fuel Pressure Safety
Switches
Automobile Battery
 Fuel Pump
 Battery Boxes
Assembly
 Battery Cable
 Fuel Pump Bolts
 Battery Cable
 Fuel Pump Filter
Terminals
 Fuel Pump Kits
 Battery Control
 Fuel Pump
Systems
Mounting Plates
 Battery Electrolyte
 Mechanical Fuel
 Battery Plates
Pump
 Battery Terminal
 Oil Pressure Safety
Caps
Switches
 Battery Trays
 Jumpstart System Automobile Filters
 Performance  Air Cleaner
Batteries  Air Filter
 Voltage  Air Filter
Regulators Assemblies
 Bypass Filter
Automotive Computer
 Fuel Filter Seal
Chips
 Fuel Filters
 Engine  Fuel Guard

Management  Fuel Screen
Systems  Inline Filter
 Intake Air
Fuel Injection System
Temperature
 Diesel Fuel
Sensors
Injectors
 Oxygen Sensors
 Electronic Fuel
 Sensor Ring
Injection
Automotive Electrical  Fuel Injection
Wiring Systems
 A/C Harness  Fuel Injector Nozzle
 Ballast Resistor  Fuel Injector O-
 Convoluted Ring
Tubing  Fuel Injector Seal
 Electrical Fuse  Fuel Injectors
 Electrical Fuse  Fuel Rails
Holders  Petrol Fuel Injectors
 Electrical Switch  Throttle Body
Covers
Carburetor
 Electrical Switch
 Carburetor O-Ring
Panels
 Choke Cables
 Electrical
 Carburetor
Switches Fuse
Components
Blocks Relay
 Carburetor Gaskets
Connectors Shrink
 Carburetor Kits
Sleeve Tubing
Wiring Connector
Intake Manifolds
Wiring Harnesses
 EGR Valve
Automobile Ignition
Turbochargers and
System
Superchargers
 Coil Wires
 Electronic Timing  Turbo Charger Kits

Controllers
Turbochargers and
 Ignition Lock
Superchargers
Assembly
 Turbo Charger Kits
 Ignition Switch
 Magnetic Studs
Nitrous Oxide
 Magneto
System(NOS)
 Ignition
 AN Hoses
Distributor
Assembled
 Ignition Box
 AN to Pipe Thread
Fittings Bulkhead
Automobile Ignition
Fittings Cap Fittings
Wires
Nitrous Oxide
 Dielectric Grease
Filters
 Ignition Coil Kit
 Ignition Wire
Fuel Coolers
Looms
 CO2 Cooling
 Spark Plug Wire
Systems
Sets
 Fluid Coolers
Automobile Starting
Air Intake System
System
 Air Inlet Elbows
 Bendix Drive
 Air Intake Kits
Starter
 Starter Air Intake System
 Starter Bolts  Air Inlet Elbows
 Starter Drive  Air Intake Kits
 Starter Solenoid
Automotive LPG System
 Starter Solenoid
 LPG Fuel Tank
Repair Kits
 LPG Injection Parts
 Starter Wiring
Harnesses
Automotive CNG System
 CNG Fuel Tank
Horns  CNG Injection Parts

 Air horns
 Electric horns
 Multi sound horns
 Musical horns
 Novelty horns
 Replacement
horns
 Siren horns
 Horn accessories
Braking System Lubrication System
Brake system Specific Usage Lubricants
 Cooling brakes  Gear Lubes
 Power brakes  Tube Lubes
 Semi- metallic
Specific Usage Oils
brakes
 Air Filter Cleaner
 Servo brakes
 Air Filter Oil
 Disc brakes
 Compressor Oil
 Drum brakes
 Gear Oil
 Handbrakes
 Multigrade Oil
Brake components  Oil Additives
 Air Brake Nylon  Oil Stabilizer
Hose  Racing Oil
 Bleed Nipple  Truck Oil
 Brake Air Duct
Automotive Fluids and
 Brake Backing
Greases
Pad
 Gear Grease
 Brake Backing
 Grease Caps
Plate
 Grease Cup
 Brake Booster
 Grease Nipple
 Brake Booster
 Lithium-Based
Hose Grease
 Brake Chamber  Lube Grease
Diaphragms  Power Steering
 Brake Cylinders Fluid
 Brake Duct Hose  Steering Fluid
 Brake Hydraulic
Fuel System Additives
Valve
 Diesel Coolant
 Brake Light
 Diesel Fuel
Switch
Additives
 Brake Lines
 Fuel Injector
 Brake Pedal
Cleaner
 Brake
 Fuel Stabilizer
Proportioning
 Fuel Treatments
Valve
 Lead Substitute
 Brake Pumps
 Brake Roll Spring
 Brake Chamber
Wheel Studs
Gauges Gaskets and Seals
Individual Gauges/ Kits Differential Gaskets and

 Compression Seals
Testers  Axle Seal
 Digital Gauge Sets  Axle Seal Kit
 Digital Gauges  Carrier Gasket
 Feeler Gauges  Differential Seal
 Fuel Gauges  Pinion Seal
 Fuel Pressure
Engine Gaskets and Seals
Gauges
 Bearing Seals
 Fuel System
 Engine Gasket Sets
Testers
 Oil Pan Gaskets
 Gauge Kits
 Valve Cover
 Level Oil Gauge
Gaskets
 Oil Pressure
 Valve Stem Seals
Gauge
 Water Pump
 Performance
Gaskets
Computers
 Cylinder Head
 Temperature
Gaskets
Gauges
 Vacuum Gauge
Fuel System Supply
 Vacuum and
Gaskets
Pressure Test Kits
 Carburetor
Mounting Gaskets
Gauge Accessories
 Fuel Pump Gaskets
 Degree Wheels
 Carburetor Gaskets
 Dial Bore Gauges
 Digital Scales
Automobile Cooling
 Gauge Dash
System Gaskets
 Gauge Wiring
 Exhaust Flange
Harnesses
Gaskets
 Pressure Gauge
 Thermostat Gaskets
Adapters
 Valve Holder
Automotive Meters Gaskets

 Airflow Sensor
 Ammeter
 Automotive Amps
 Clinometers
 Dynamometer
 Hydrometer
 Odometer
 Speedometer
Cables
 Speedometer
Gauges
 Speedometers
 Tachometer
 Tachometer
Gauges
 Voltmeter
 Water
Temperature
Meter
Lighting System Exhaust System
Headlights Exhaust Pipes
 Halogen  Down Pipes
Headlights  Exhaust Flex Pipes
 Headlight  H Pipes
Accessories  Shielded Side Pipes
 Headlight Covers  Side Pipes
 Headlight Plug  Side Tubes
Wiring Harnesses  Starter Tubes
 Headlight Trim  Tail Pipes
 Headlight Wiring  X Pipes
Harnesses
Tail Lights  Y Pipes

 Halogen Tail
Exhaust Clamps and
Lights
Brackets
 Tail Lamp Holder
 Air Line Clamps
 Tail Light Covers
 Band Clamps
 Tail Light Plug
 Body Mounting
Wiring Harnesses
Clamps
 Tail Light Wiring
 Muffler Clamps
Harnesses
 Saddle Clamps
Side Lights  Strap Clamps
 Colored Side  U-Bolt Clamps
Lights
Heat Protection Products
 Halogen Side
 Exhaust Wrap
Lights
 Heat Shields
Bumper Lights  Heat Sleeving
 Heat Tape
Interior Lights  Hose Heat
 Dome Light Protection
 Instrument  Insulator Mats
Displays  Thermal Barrier
 Key Light Coating
 Map Light
Catalytic Converters
Auxiliary Lights  Oxidation Catalyst
 Off Road Lights  Reduction Catalyst
 Fog Lamps/
Headers
Lights
 Header Bolts
 Truck Bed Lights
 Header Reducers
 Compact Lights
Mufflers and Resonators

Light Accessories
 Insert Cones
 Light Bars
 Roll Bars  Muffler Tips

 LED Lights  Welded Mufflers
 Neon Lights
Full Exhaust Systems
 Light Covers
 Diesel Exhaust
 Lights and Lenses
System
 Roll Bars and  Tubular Exhaust
Light Bars Systems
Air Components
 Air Hose Kit
 Air Hoses
 Air Tube Adapter
 Air Tube Seal
 Air Tubes
 Flex Tube
Suspension and Steering Transmission System

Shock Absorbers Clutch
 Adjustable  Clutch Cables
Controllers  Clutch Discs
 Air Shocks  Clutch Fork
 Dust Cover Boots  Clutch Fork Pivot
 Gas Shocks Balls
 Rubber  Clutch Hose
Cushioning  Clutch Kits
 Shock Bellows  Clutch Lever
 Shock Bolt Kits  Clutch Lining
 Shock Boots  Clutch Master
 Shock Mounting Cylinder
Kit  Clutch Pedal
 Shock Mounts  Clutch Release
Bearing
 Tube Shocks  Clutch Release

Lever
Suspension Springs
 Clutch Shoes
 Air Springs
 Clutch Slave
 Leaf Spring
Cylinder
Clamps
 Clutch Sockets
 Leaf Spring
 Clutch Spring
Hangers
 Fan Clutch
 Leaf Spring
 Pressure Plate
Shackles
 Pressure Plate
 Leaf Springs
Fasteners
 Lift Springs
 Release Lever Pin
 Lowering Springs
 Release Lever Plate
 Racing Springs
 Rubber Springs Automobile Transmission
 Spring Mounting  Flywheel
Kits  Flywheel Ring
Gears
Steering Parts
 Automatic
 Rack and Pinion
Transmission
Steering
 Manual
 Steering Stabilizer
Transmission
 Steering Arm Kits
 Steering Arms Differential
 Steering Boxes  Differential Carrier
 Steering Damper Bearings
 Steering Rack  Differential Carriers
 Steering Rack  Differential Casing
Boot  Differential
 Steering Shafts Clutches
 Differential Cross
Steering Columns
Shafts
 Wiring
 Pinion Bearings
Connectors  Pinion Supports

 Ring Gear Fasteners
Steering Wheels
 Ring Gear Spacers
 Steering Wheel
 Spider Gear
Pads
 Spool/ Mini Spool
Suspension System
Transmission Axles
 Active
 Axle Bearings
Suspensions
 Axle Housing Ends
 Air Suspension
 Drive Wheel
 Front Axle
Suspension Joints
 Rear Axle
 Ball Joints
 Rear Axle
 Steering U Joints
Assemblies
Control Arms  Wheel Bearings
 Link Control
Gear Shifters
Arms
 Air Shifters
Bushes  Shift Knobs
 Body Bushes  Shift Lever
 Bush Kits  Shifter Cables
 Control Arm  Shifter Covers
 Bushes  Shifter Fork
 Leaf Spring
Automotive Gears and
Bushes
Gear Parts
Suspension Coils  Ball Bearings
 Coil Over Shocks  Cylindrical Roller
 Coil Over Springs Bearings
 Rear Coil Over  Differential Gears
Springs  Gear
 Gear Box
Suspension Beams
 Gear Couplings
 Pan Hard Bars
 Sway Bar End  Idler Gear

Links  Needle Roller
 Sway Bars Bearings
 Torsion Bars  Pinions
 Traction Bars  Ring Gear
 Roller Bearings
Suspension Links and
 Shafts
Bolts
 Speed Reducers
 Center Links
 Speedometer Gears
 Drag Links
 Spherical Thrust
 Drag Links Kits
Bearings
 J Bolts
 Sprockets
 Jam Nuts
 Steering Gears
 Tie Rod Ends
 Tapered Roller
 Tie Rod Sleeves
Bearing
 Tie Rods
 Tensioner Pulley
Bearing
 U Bolts
 Thrust Needle
Bearings
 Timken Bearings
 Transmission Gears
Wheels and Tyres Fasteners
Automotive Wheels Automotive Washers

 Alloy Wheel  Bolt Lock Washers
 Wire Wheel  Hardened Washers
Tires and WheelsAutomotive Nuts

Accessories  Hex Nuts
 Pressure Relief  Plate Nuts
Valves  Point Nuts
 Rim Screws  Self-Locking Nuts
 Tire Covers  Stainless Steel Nuts
 Valve Stems
Automotive Bolts
 Wheel Adapters
 Suspension Links
 Wheel Center
and Bolts
Caps
 Wheel Plugs
Screws
 Wheel Spacers
 Lens Screw
 Wheel Weights
 Socket Screw
Linkage Parts
 Drive Wheel/Axle
 Tie Rod
 Tie Rod End
Automotive Studs
 Engine Studs
 Stainless Steel
Studs
Valves
Valve Parts
 Valve Cover
 Valve Cover Gasket
 Valve Holder Gasket
 Valve Lifter
 Valve Ports
 Valve Seals
Cooling System
Valves Water Cooling System
 Check Valve  Air Blower
 Combination  Coolant Hose
Valve  Radiator Pressure
 Exhaust Valve Cap
 Expansion Valve  Radiators
 Intake Valve  Universal Radiators
 Thermostat Valves  Water Inlet Pipes
 Valve Covers  Water Necks
 Valve Locks  Water Pipes
 Valve Spring  Water Return Pipes
Retainers  Radiator Parts
 Valve Spring  Cooling Fans
Shims  Water Pumps
 Valve Spring and
A/C Parts
Retainer Kits
 A/C Clutch
 Valve Springs
 A/C Conversion Kit
 Valve Stem Seal
 A/C Evaporator
 Valve Parts
 A/C Hose
Water Cooling System  A/C Kits
 Air Blower  A/C Pressure
 Coolant Hose Switch
 Radiator Pressure  A/C Relay
Cap  A/C Sensors
 Radiators  A/C Temperature
 Universal Tube
Radiators  A/C Thermostat
 Water Inlet Pipes  A/C Valves

 Water Necks  A/C Compressor
 Water Pipes
 Water Return
Pipes
 Radiator Parts
Engine Cooling Fluids

 A/C Coolants
 A/C Gas
 Cooler Fooger
Corrosion
Inhibitors
 Engine Coolants
 Hydraulic Oil
Cooler
 Oil Coolers
 Fuel Coolers
Engine
Engine Block Connecting Rod

 Engine Block  Connecting Rod
Gasket Bearings
 Engine Block  Connecting Rod
Gasket Kit Bolts
 Main Bearing  Connecting Rod
Housing Washers
 Main Bearings  Small End Bearing
 Main Cap
Valvetrain
 Cylinder Liners
 Push Rods
Cylinder Head  Tappet
 Aluminum  Rocker Arms
Cylinder Head  Valve Timing
 Cast Iron System
 Cylinder Head  Valves
 Cylinder Head 
Fasteners
Engine Brackets
 Cylinder Head
 Air Conditioner
Mounting Bolts
Brackets
 Cylinder Head
 Alternator Brackets
Plugs
 Power Steering
 Cylinder Head
Brackets
Stud Kit
 Cylinder Head
Engine Belts and Pulleys
Studs
 Accessory Belts
 Cylinder Head
 Automotive V-
Washers
ribbed Belt
 Valve Guide
 Camshaft Pulley
 Valve Seat Inserts
 Crankshaft Pulley
 Valve Seats
 Idler Pulley
 Cylinder Head
 Pulley Kits
Gaskets  Water Pump Pulleys
Piston Engine Belts and Pulleys

 Compression  Accessory Belts
Piston Rings  Automotive V-
Oil Control Piston ribbed Belt
Rings  Camshaft Pulley
 Piston Pin  Crankshaft Pulley
 Piston Pin Bush  Idler Pulley
 Piston Rings  Pulley Kits
 Piston Valve  Water Pump Pulleys
Camshaft Harmonic Balancers

 Bush Set for  Timing Tape
Camshaft
Engine Oil System
 Cam Follower
 Engine Oil
 Cam Lobes
 Engine Oil Cooler
 Camshaft Bearing
 Engine Oil Drain
 Camshaft Bolts
Plug
 Camshaft Nut
 Engine Oil Filler
 Camshaft Push
Cap
Rod
 Engine Oil Filter
 Spacer Ring
 Engine Oil Gaskets
Crankcase  Two Stroke Engine
 Breather Tube Oil
 Crankshaft
Assembly
Bearings
 Crankshaft
Bearings
 Oil Dipstick
 Oil Drain Plug
Crankshafts
 Counter Balance
Plates
 Crank Pin
 Crankshaft
Bearing
 Crankshaft Oil
Seal
 Crankshaft
Vibration
Dampers
 Thrust Bearing
Motorcycle/ Two Wheeler Parts
Motorcycle Fuel SupplyMotorcycle Tools and
System Accessories
 Motorcycle Air  Helmet Lock
Filter  Lug Wrench
 Motorcycle Brake
Motorcycle Chassis
Fluid
 Motorcycle
 Scooter Lock
Headlights
 Side Box Lock
 Tire Irons
Motorcycle Apparel and
Helmets
Motorcycle Wheels and
 Motorcycle
Tires
Leather Jackets
 Motorcycle Wheel
 Helmets
Spokes
 Riding Gloves
Motorcycle Chains
Motorcycle Electrical
Parts
Motorcycle Braking
 Motorcycle
System
Ignition Switch
 Motorcycle  Motorcycle Brake

Switches Calipers
 Spark Plug Covers  Motorcycle Brake
 Spark Plug Wires Drums and
Sprockets
Motorcycle Engine Parts
 Motorcycle
Kit
Carburetor
 Motorcycle Kick
Pads
Levers
 Motorcycle Kick
Shoes
Shaft
 Motorcycle Master
 Motorcycle
 Brake Cylinder
Pistons and Rings
Brake System Bolts/
 Motorcycle Shaft
Nuts
Ends
 Replacement Motorcycle Suspension
Cylinders and Steering
 Throttle Cable  Motorcycle Fork
 Motorcycle Shock
Motorcycle Exhaust
Absorber
Parts
 Shock Absorber
Mounting Parts
 Steering Stem
(1.4) MARUTI UDYOG LIMITED-
Maruti Udyog Ltd is one of India's leading automobile manufacturers and the
market leader in the car segment, both in terms of volume of vehicles sold and
revenue earned. 18.28% of the company is owned by the government, and
54.2% by Suzuki of Japan. The Indian government held an Initial Public

Offering of 25% of the company in June of 2003.
The company annually exports more than 30,000 cars and has an extremely
large domestic market in India selling over five hundred thousand cars
annually. Maruti 800, till 2004, was the India's largest selling compact car
ever since it was launched in 1983. More than a million units of this car have
been sold worldwide so far. Currently, Maruti Alto tops the sales charts.
Due to the large number of Maruti 800s sold in the Indian market, the term
"Maruti" is commonly used to refer to this compact car model. Till recently
the term "Maruti", in popular Indian culture, was associated to the Maruti 800
model.
The largest selling car from Maruti's stable, Maruti 800
In the order they were launched:
 Maruti 800: Launched 1983. Largest selling car in India, till 2004.
 Maruti Omni: Launched 1984.
 Maruti Gypsy: Launched 1985.
 Maruti 1000: Launched 1990
 Maruti Zen: Launched 1993 with a facelift in 2003.Production ended
in 2006.
 Maruti Esteem:Launched 1994
 Maruti Wagon-R:Launched 1999 Modified 2006
 Maruti Baleno:Launched 1999
 Maruti Alto:Launched 2000. Currently the largest selling car in India
 Maruti Grand Vitara:Launched 2003
 Maruti Grand Vitara XL-7
 Maruti Versa: Launched 2004
 Maruti Swift: Launched 2005
 Maruti Zen Estilo Launched in 2006
 Maruti Swift Diesel Launched in 2007
Services offered
 Authorized Service Stations- Maruti is one of the companies in India

which has unparalleled service network. To ensure the vehicles sold by
them are serviced properly Maruti had 1545 listed Authorized service
stations and 30 Express Service Stations on 30 highways across India.
 Maruti Insurance- Launched in 2002 Maruti provides vehicle
insurance to its customers with the help of the National Insurance
Company, Bajaj Allianz, New India Assurance and Royal Sundaram.
The service was set up the company with the inception of two
subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and
Maruti Insurance Brokers Pvt. Limited.
 Maruti Finance- To promote its bottom line growth, Maruti launched

Maruti Finance in January 2002. Prior to the start of this service
Maruti had started two joint ventures Citicorp Maruti and Maruti
Countrywide with Citi Group and GE Countrywide respectively to
assist its client in securing loan. Maruti tied up with ABN Amro Bank,
HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered
Bank, and Sundaram to start this venture including its strategic
parnters in car finance. Again the company entered into a strategic
partnership with SBI in March 2003. Since March 2003, Maruti has
sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti
Finance is currently available in 166 cities across India.
 Maruti TrueValue- Maruti True Value is a service offered by Maruti

Udyog to its customers. It is a market place for used Maruti Vehicles.
One can buy, sell or exchange used Maruti vehicles with the help of
this service in India
 N2N Fleet Management- N2N is the short form of End to End Fleet
Management and provides lease and fleet management solution to
corporates. Its impressive list of clients who have signed up of this
service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser,
Sona Steering, Doordarshan, Singer India, National Stock Exchange

and Transworld. This fleet management service include end-to-end
solutions across the vehicle's life, which includes Leasing,
Maintenance, Convenience services and Remarketing.
 Accessories- Many of the auto component companies other than

Maruti Udyog started to offer components and accessories that were
compatible. This caused a serious threat and loss of revenue to Maruti.
Maruti started a new initiative under the brand name Maruti Genuine
Accessories to offer accessories like alloy wheels, body cover, carpets,
door visors, fog lamps, stereo systems, seat covers and other car care
products. These products are sold through dealer outlets and
authorized service stations throughout India.
 Maruti Driving School
 Exports- Maruti Exports Limited is the subsidary of Maruti Udyog

Limited with its major focus on exports and it does not operate in the
domestic Indian market. The first commercial consignment of 480 cars
were sent to Hungary. By sending a consignment of 571 cars to the
same country Maruti crossed the benchmark of 3,00,000 cars. Since its
inception export was one of the aspects government was keen to
encourage. Every political party expected Maruti to earn foreign
currency.
Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka,

Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the
markets served by Maruti Exports
Key Competitors-
 Tata Motors
 Hyundai India
 Ford India
 FIAT India
 General Motors India
Pride Pointers-
• India’s largest automobile company

• MUL Rolls out one car every 43 second.
• Around 4 million people in India are proud to own maruti cars.
• The highest installed production capacity
• More than 35,000 trained technicians for customer support.
• Largest Sales network-270 sales outlets
• Largest service networks- 359 dealers workshop
• Cities covered by sales- 172
• Cities covered by service- 922
• Spare Parts Store- 26
• MGP Shopee- 11
• True Value network- 127 outlets
Some Milestones-
1983- Launched, hence bringing the first revolution in the Indian car market
in terms of-
• Technology
• Availability- production Capacity
• Fuel Efficiency
• Choice of colour
• Shape May- 1993, Zen the world car unvieled at a world premier.
• November- 1994, Esteem the first luxury car on Indian roads launched
• December- 1999, Baleno, the top end of the luxury car launched.
• March-2000 WagonR the original tall boy launched.
• September-2000, Alto launched in three variants
• October-2001, Versa, India’s first MPV launched in three variants
• April-2002 Grand Vitara, the SUV launched.
Some Milestones in Exports
• MUL Export cars to more than 100 countries.

• India’s largest exporter of completely built cars (CBU) during 2001-
2002 both in terms of volume and value.
• Cumulative export sales crossing the 2.5 lakh mark, far more than any
car company in the country.
(1.5) RNS MOTORS - HUBLI
Maruti's no 1 dealer - RNS Motors
HUBLI: Twin-city based RNS Motors, the dealer of Maruti cars has emerged as
the leading dealer in the country.
M Sunil Shetty, CEO of RNS Motors, in a release said RNS Motors, a part of R N
Shetty Group of Companies has achieved the top slot for the third consecutive
year in a row.
RNS Motors has four branches two in Bangalore and one each in Hubli,
Murudeshwar and Bijapur.
Genuine Parts and Accessories
Maruti Suzuki Genuine parts are priced very competitively and offer a customer
best value for money and quality. Each product goes through a series of rigorous
quality measures and reaches a customer at its best. Many of these items are
imported from Suzuki, Japan.
Maruti Genuine Accessories (MGA) offer high quality accessories at competitive
prices. Every MGA item has perfect mechanical and electrical compatibility with
the vehicle and offers you unmatched performance.
ITEM THE MGA ADVANTAGE
Perfect Match with vehicle. Safe and reliable. Virgin Aluminium from ISO certified sources. 100% X-Ray tested.
Alloy Wheels
Endurance tested. Excellent finish. Better cooling. Better Braking efficiency.
\
High Quality imported Fabric. Water-resistant. 1-Year Warranty. UV Ray protection (UV rays cause paint fading).
Body Cover
Very light and easily handled. Matches body profile perfectly. Clamp mechanism. Comes in convenient carry bag.
Imported materials used. Perfectly fits the contour of vehicle floor. Attractive designs, matching the interior. Odour
Carpets free. Fire resistant. Fully Washable. Anti Slip mechanism to prevent slipping on floor.
Special thread interlocking. Dust absorbing. Reinforced cushioning at drivers area to prevent balding.
Perfect fit with vehicle profile. Unique attachment provided for strong fit. Suzuki (Japan) product. Weatherproof.
Door Visors
Offers protection from sun-rain. Long lasting and unlike other visors, do not become brittle or crack.
Comes with complete electric wiring, protection relay, switch and lamps. Electrically compatible with the vehicle
Fog Lamps electrical systems, therefore perfectly safe for the vehicle. No need to cut / splice original vehicle wires, clip-on
mechanism. Perfect fit mechanically. Tested for long distance visibility. Beam adjustment screws.
\
Made from high quality virgin material. Flexible and wear resistant. Matches profile of the bumper perfectly. Best
\Mud Flaps Aesthetics. Sophisticated design. Absorbs impacts (thus protecting bumper)
if mud flaps hit any speed breaker / pothole. Heat Cycle and UV Ray tested. Complete protection from mud splash.
Made from high quality virgin material. Perfect fit on the vehicle floor. Wear resistant, durable and crack proof.
Rubber &Odour free. Anti-slip design to resist slippage on floor. Heat Cycle and UV Ray tested. Environment friendly. Ozone
Designer Mats compliance. PVC "Designer" Mats in attractive multi colours are also available. These are manufactured through a
special imported process.
Electrically compatible with vehicle electrical system, therefore perfectly safe for the vehicle. No cutting / splicing
\Stereo System of original wiring on vehicle needed (clamp-on system). High Quality sound and wide features. Easy installation.
Tested over 50,000 Kms. Durable. Approved by Suzuki, Japan. High Quality speakers & antenna.
Many Advanced Features from complete vehicle protection. Electrically compatible with vehicle electrical system,
Security System
therefore perfectly safe for the vehicle. No cutting / splicing of original wiring on vehicle needed (clamp-on system).
3-Years Warranty.
Designed by experts to perfectly match the vehicle profile. Gives the best aerodynamic and sporty look. Best fit.
Spoilers Special high strength and low weight materials used. If light provided, the electricals are perfectly compatible with
the vehicle electrical systems. Excellent surface finish.
Leather Seat Covers are made from genuine Italian seat covers. In Fabric Seat covers, the best quality fabric used.
Seat Covers High levels of craftsmanship. Perfect fit and finish. Matches interiors. Abrasion tested. Same quality as those fitted
from factory.
Body Polish:(protects paint, removes dirt, etc). Glass Cleaner:(cleans windshield, removes stains). Shampoo:
Car CareProducts (removes grease, stains, etc; protects paint). Tyre Polish: (protects tyre, keeps tyre clean). Upholstery cleaner (cleans
& protects car interior upholstery). Dashboard Shiner (keeps dashboard sparkling clean and does not attract dust)
Besides these there are a host of other accessories. Warning Buzzer Assembly warns a driver when the door is open
Others and reminds him to fix the seat belt. There are high quality rear parcel tray made of reinforced PP, MGA Heater kits,
Shining Gold Emblems, Different Fragrance of Perfumes, Swiss army knives & lot more.
The Organization Structure and the Departments-
Managing director
General Manager
True Value Service

Manager
M&S
Showro Service Body PDI Customer Front

Repair Repair Care Office Spares
om in
charge
Service Service Superviso Customer Asst
Advisor Advisor r Care Manage Asst
Executi Executive r Spares
Tele ph Superviso Superviso Mechanic

operator r r Front Executi
Telemarketin Office Exe ve
g executive
Tech
Hostess advisor Technical
Advisor Cashier
Booking
executive Mechanic Mechanic
Delivery
executive Sales In
Procurement In charge
charge
Driver
Sales
Attender Executive
DEO Evaluation Mechanics
Contents
Project details
 Rational behind the choice of the project

 Utility of the project
 Methodology adopted
 Data collection method
 Sampling process.
 Sample size determination.
 Findings and conclusion
 Findings
 Recommendations & suggestions
 Conclusion
 Recommendations
Utility or Proposed out comes and benefits of he study
This project was an opportunity for Me to study about MGA, even will help the
company at various information regarding.
 Awareness of MGA brands in twin city and also the awareness of RNS
Motors.
 Importance given to aesthetics while purchasing the car accessory.
 Importance given to brand name while purchasing.
 Importance given to the price while purchasing a car accesssory.
 Impact of Advertisement while purchasing a car accessory.
 Influence for the purchase of a car accessory.
 Importance given to mileage, safety, power, color etc while purchasing
accessory.
 Interested customers for MGA.
 Customer satisfaction level with the existing MGA product.
From this information company can come to know various factors affecting the sales
of the automobiles accessory and this also help to go into potential customer and sell
the product effectively.
PROJECT TITLE
“Consumer Attitude towards Branded Accessories with
specific reference to Cars from Maruti Suzuki.”
PROBLEM DEFENITION
“ To s t u d y t h e a t t i t u d e t o w a r d s b r a n d e d a c c e s s o r i e s w i t h
specific reference to cars from Maruti Suzuki.”
Sub-objective;
4 . I n f l u e n c i n g f a c t o r f o r b u y i n g b e h a v i o r.
5. Attitude towards branded accessories.
6 . O t h e r s u b s t i t u t e s w i t h re f e re n c e t o b r an d .
RESEARCH METHODOLOGY:
Data source:
Primary Data: Through Questionnaire
Secondary Data: R.N.S Motors’s Record & Report, & Websites.
Sample size: 100 customers of R.N.S Motors Pvt. Ltd.
\Area Covered for research: Only in Hubli City.
Sampling Procedure: Random sampling method from available database.
PURPOSE OF THE STUDY:
The purpose of the study is to get practical knowledge, get experience and also
to know the various challenges that are faced in the corporate world. The main
intention of choosing this topic is to study/to know-
 Customer’s perceptual factors towards branded accessories from Maruti Udyog

Ltd.
 This project helps to organization to improve the quality of the services.
 It will help to know the overall performance of Maruti genuine accessories.
 From this project we will come to know the satisfaction level of customers using
maruti genuine accessories.
Hence a questionnaire is formulated so as check Consumer Attitude towards Branded

Accessories with specific reference to Cars from Maruti Suzuki.
Conclusion-
From the research conducted here we can come to the conclusion that many car users
are not particular of buying the accessory from one particular dealer , as many prefer
it to buy from other retailers other than from company out let. Here 65% of people
buy accessory from others rather from company, only 35% of people know about
MGA.
According to the research conducted 70% of the respondents say that quality is the
first thing which comes to their mind while making buying decisions of accessories
for their car. Whereas 22% of respondents say that they are not much keen about the
quality as concerned to accessories to their cars.
As per the research results the influencer for many of the respondents are self
influenced whereas only 20% of the respondents consider their family members
suggestions while buying car accessories. 33% of the respondents say friends are the
influencers for them while making buying decisions of car accessories.
Performance is the first factor considered by most car users while buying accessory.
22% of the respondents buy accessories for the purpose of convenience while 27% of
the respondents think that cost is the most considerable factor for decisions on
accessory. Whereas a few of the respondents feel that brand is the main factor of
accessory buying decision.
According to the research 27% of the respondents prefer branded accessories whereas
31% of them are more inclined towards branded accessories while 43% of them are
not much concerned about the brand instead they buy the accessory that is easily and
cost effectively available.
As per the research 27% of the respondents prefer branded accessories whereas 31%
of them are more inclined towards branded accessories while 43% of them are not
much concerned about the brand instead they buy the accessory that is easily and cost
effectively available.
Branded accessories are somewhat more expensive when compared to unbranded

39% of the respondents have agreed with this statement whereas the next 31%
respondents say branded accessories are expensive.
The s tudy helped me gain valuable ins ights in O pportunity

A nalys is and Cons umer Behavior, tow ards potential for MG A . This
project titled has been a know ledge gaining experienc e for me. B y
interac ting w ith the res pondents and making vis its to the cus tomers .
I have been able to unders tand that unders tanding cus tomers is an art
and it takes a very s trong brand image for a company to retain its elf
in the market. The res ults of the survey proved to be both
encouraging and partly dis couraging too. The res pondents w ere not
very pos itive aboutM G A , which w as quite dis couraging and a
negative s ign for the company. The s egment for w hich MA RU TI
s hould cater to is a price s ens itive s egment, s o as the organizat ion

s hould focus on highlighting the additional perquis ites that they
w ould provide w ith the car, it is going to bond w ell w ith the targeted
market. Though there are many competitors in the market for this
s egment, the company has an advantage, but s till it cannot rule out
the local dealer s . But I believe that MA RU TI has w hat it takes to
become a name to reckon w ith in the market and I offer my bes t
w is hes for the s ame and hope that my work w ill be of s ome us e for
the company.
The res earch was taken looking to the s cope in the Indian automobile
indus try. Thus the MG A differ entia ted thems elves from there
competi tors to promote their products and try to make their market
monopoly in the acces s ory market.
The res earch show s the people are interes ted to know about the
M GA .
The potentia l for M G A in tw in city. This indicates an opportunity for
R N S M otors in the Indian automobil e indus try. The MA RU TI have to
concentrat e on promotional activi ties and differenti ating their
product.
S chemes & offers given by the company influence the cus tomer to
change their decis ion
RECOMMENDATION
 Create more awareness of the Maruti Genuine Accessory.
 Company should concentrate on the marketing aspects of accessory.
 Along with Local dealer should conduct demonstration and exposure of
accessory for existing car owners and potential customers.
 Dealer should co-ordinate with company to conduct exhibition for all
types of Maruti models accessory manufactured and marketed by MGA.
 Create more awareness of the dealers in the located city.
 Comparing the price factors the MGA is too high from other local
accessory provider; company has to take some actions for the convenience
of the customers.
 Create more advertisements in the local market.
 Maintain Customer Database and follow-up for the new products launch
and promotion activities.
Frequency
Statistics
2.from whom do you buy the accessories

N Valid 100
Missing 0
Cumulative
Frequency Percent Valid Percent Percent
Valid dealer 35 35.0 35.0 35.0
others 65 65.0 65.0 100.0
Total 100 100.0 100.0
70
60
50
40
Count
30
dealer others
From the research conducted here we can come to the conclusion that
many car users are not particular of buying the accessory from one
particular dealer , as many prefer it to buy from other retailers other
than from company out let. Here 65% of people buy accessory from
others rather from company, only 35% of people know about MGA.
Frequencies
Statistics
3.Quality is the first thing comes to mind

when buying accessory for your car
N Valid 100
Missing 0
3.Quality is the first thing comes to mind when buying accessory for your
car
Cumulative
Valid yes 8 8.0 8.0 8.0
always 70 70.0 70.0 78.0
sometimes 22 22.0 22.0 100.0
Total 100 100.0 100.0
80
60
40
20
Count
0
yes always sometimes
3. Quality is the first thing comes to mind when buying accessory for yo
70% of the respondents say that quality is the first thing which comes
to their mind while making buying decisions of accessories for their
car. Whereas 22% of respondents say that they are not much keen
about the quality as concerned to accessories to their cars.
Frequencies
Statistics
4.who is the main influencer for you

while buying accessory for your car
N Valid 100
Missing 0
4.who is the main influencer for you while buying accessory for your car
Cumulative
Valid self 47 47.0 47.0 47.0
family member 20 20.0 20.0 67.0
friends 33 33.0 33.0 100.0
Total 100 100.0 100.0
50
40
30
20
Count
10
self family member friends
4. who is the main influencer for you while buying accessory for your ca
The influencer for many of the respondents are self influenced

whereas only 20% of the respondents consider their family
members suggestions while buying car accessories. 33% of the
respondents say friends are the influencers for them while making
buying decisions of car accessories.
Frequencies
Statistics
5.what do you consider while buying accessory for your car

N Valid 100
Missing 0
5.what do you consider while buying accessory for your car
Cumulative
Valid brand 8 8.0 8.0 8.0
cost 27 27.0 27.0 35.0
convenience 22 22.0 22.0 57.0
performance 43 43.0 43.0 100.0
Total 100 100.0 100.0
50
40
30
20
10
Count
0
brand cost convenience performance
5. what do you consider while buying accessory for your car
Performance is the first factor considered by most car users while

buying accessory. 22% of the respondents buy accessories for the
purpose of convenience while 27% of the respondents think that cost
is the most considerable factor for decisions on accessory. Whereas a
few of the respondents feel that brand is the main factor of accessory
buying decision.
Frequencies
Statistics
6.Are branded accessory most preferred ones

N Valid 100
Missing 0
6.Are branded accessory most preferred ones
Cumulative
Valid strongly agree 26 26.0 26.0 26.0
agree 31 31.0 31.0 57.0
cant say 43 43.0 43.0 100.0
Total 100 100.0 100.0
50
40
30
Count
20
strongly agree agree cant say
6. Are branded accessory most preferred ones
27% of the respondents prefer branded accessories whereas 31%

of them are more inclined towards branded accessories while 43%
of them are not much concerned about the brand instead they buy
the accessory that is easily and cost effectively available.
Frequencies
Statistics
7.Unbranded accessories are less popular

when compared with branded accessory
N Valid 100
Missing 0
7.Unbranded accessories are less popular when compared with branded

accessory
Cumulative
agree 18 18.0 18.0 26.0
cant say 52 52.0 52.0 78.0
disagree 10 10.0 10.0 88.0
strongly disagree 12 12.0 12.0 100.0
Total 100 100.0 100.0
60
50
40
30
20
10
Count
0
strongly agree cant say strongly disagree
agree disagree
7. Unbranded accessories are less popular when compared with branded acc
27% of the respondents prefer branded accessories whereas 31%

of them are more inclined towards branded accessories while 43%
of them are not much concerned about the brand instead they buy
the accessory that is easily and cost effectively available.
Frequencies
Statistics
8.Are branded accessories less eye appealing

when compared with unbranded ones
N Valid 100
Missing 0
8.Are branded accessories less eye appealing when compared with unbranded
ones
Cumulative
Valid cant say 78 78.0 78.0 78.0
disagree 10 10.0 10.0 88.0
strongly disagree 12 12.0 12.0 100.0
Total 100 100.0 100.0
100
80
60
40
20
Count
0
cant say disagree strongly disagree
8. Are branded accessories less eye appealing when compared with unbrand
10% of the respondents disagree and 12% of the respondents

strongly disagree on the point that branded accessories are less eye
appealing when compared with unbranded
Frequencies
Statistics
9.Are branded accessories more expensive

when compared to unbranded accessories
N Valid 100
Missing 0
9.Are branded accessories more expensive when compared to unbranded

accessories
Cumulative
Valid yes 20 20.0 20.0 20.0
somewhat 39 39.0 39.0 59.0
expensive 31 31.0 31.0 90.0
not always 10 10.0 10.0 100.0
Total 100 100.0 100.0
50
40
30
20
10
Count
0
yes somewhat expensive not always
9. Are branded accessories more expensive when compared to unbranded acc
Branded accessories are somewhat more expensive when compared

to unbranded 39% of the respondents have agreed with this
statement whereas the next 31% respondents say branded
accessories are expensive.
Frequencies
Statistics
10.Does unbranded accessories worth to buy

N Valid 100
Missing 0
Cumulative
agree 9 9.0 9.0 26.0
cant say 41 41.0 41.0 67.0
disagree 33 33.0 33.0 100.0
Total 100 100.0 100.0
50
40
30
20
10
Count
0
strongly agree agree cant say disagree
10. Does unbranded accessories worth to buy
33% of the respondents do not prefer unbranded accessories while

41% of them are not much concerned about brands.
Frequencies
Statistics
11.Are unbranded accessories inferior than branded ones

N Valid 100
Missing 0
Cumulative
Valid yes 8 8.0 8.0 8.0
some time 39 39.0 39.0 47.0
cant say 31 31.0 31.0 78.0
not always 10 10.0 10.0 88.0
no 12 12.0 12.0 100.0
Total 100 100.0 100.0
50
40
30
20
10
Count
0
yes some time cant say not always no
11. Are unbranded accessories inferior than branded ones
39% of the respondents consider unbranded accessories sometimes

inferior than branded ones. While 31% of them are not much
concerned about the quality aspects of an accessory.
no yes
8.00 / 8.0%
12.00 / 12.0%
not always
10.00 / 10.0%
some time
39.00 / 39.0%
cant say
31.00 / 31.0%
Frequencies
Statistics
12.Do you know any other accessory manufacturer

and seller other than maruti genuine accessory
N Valid 100
Missing 0
12.Do you know any other accessory manufacturer and seller other
than maruti genuine accessory
Cumulative
Valid yes 26 26.0 26.0 26.0
no 74 74.0 74.0 100.0
Total 100 100.0 100.0
80
70
60
50
40
30
Count
20
yes no
12. Do you know any other accessory manufacturer and seller other than m
A major of 74% of the respondents say that they do not know any
other accessory manufacturer of seller other than genuine Maruti .
Frequencies
Statistics
13.Are you satisfied with the performance

and usage of your present accessory
N Valid 100
Missing 0
13.Are you satisfied with the performance and usage of your present
accessory
Cumulative
Valid yes 47 47.0 47.0 47.0
satisfactory 41 41.0 41.0 88.0
neutral 12 12.0 12.0 100.0
Total 100 100.0 100.0
50
40
30
20
10
Count
0
yes satisfactory neutral
13. Are you satisfied with the performance and usage of your present ac
47% of the respondents are satisfied with the performance and

usage of their present accessory while 41% of them are not really
very satisfied with it.
Frequencies
Statistics
15.Do you have any maruti genuine accessory

N Valid 100
Missing 0
Cumulative
Valid yes 26 26.0 26.0 26.0
no 74 74.0 74.0 100.0
Total 100 100.0 100.0
80
70
60
50
40
30
Count
20
yes no
15. Do you have any maruti genuine accessory
74% of the respondents say that they do not have any genuine
Maruti accessory while only 26% of them have the genuine
accessory.
Frequencies
Statistics
16.whom do you prefer to fit accessory in your car

N Valid 100
Missing 0
Cumulative
Valid company trained
26 26.0 26.0 26.0
mechanic
favourite mechanic 74 74.0 74.0 100.0
Total 100 100.0 100.0
80
70
60
50
40
30
Count
20
company trained mech favourite mechanic
16. whom do you prefer to fit accessory in your car
74% of the respondents prefer their favorite mechanic to fit or fix

accessory in there car whereas only 26% respondent prefer company
mechanic to fix the accessory.
company trained mech
26.00 / 26.0%
favourite mechanic
74.00 / 74.0%
QUESTIONNAIRE
Name
Occupation
Age
Cell number
Annual income
Car model / type
1. What accessories do you have in your car please tick them in the
below mentioned table.
Item Yes No
Alloy wheels
Body covers
Carpet
Door visor
Fog lamps
Mud flaps
Rubber
designer mat
Stereo system
Security
system
Spoilers
Seat covers
Car care
products
Others specify-………………………………………
……………………………………………………………………………
…………………………………
2. from whom do you buy the accessories

 Dealer
 Others
3. Quality is the first thing comes to mind when buying accessory for
your car
 Yes
 Always
 Some times
 Not always
 No
4. who is the main influencer for you while buying accessory for your
car
 Self
 Family members
 Friends
 Mechanic
 Dealer
5. what do you consider while buying accessory for your car

 Brand
 Cost
 Convenience
 Performance
6. Are branded accessory most preferred ones

 Strongly agree
 Agree
 Cant say
 Disagree
 Strongly disagree
7. Unbranded accessories are less popular when compared with branded

accessory
 Strongly agree
 Agree
 Cant say
 Disagree
8. Are branded accessories less eye appealing when compared with

unbranded ones
 Strongly agree
 Agree
 Cant say
 Disagree
9. Are branded accessories more expensive when compared to

unbranded accessories
 Yes
 Some what
 Quite expensive
 Not always
 No

 Strongly agree
 Agree
 Cant say
 Disagree

 Yes
 Some times
 Cant say
 Not always
 No
12.Do you know any other accessory manufacturer and seller other than
maruti genuine accessory
Yes No
Specify-…………………………………………
13.Are you satisfied with the performance and usage of your present
accessory
 Yes
 Satisfactory
 Neutral
 Unsatisfactory
 Unsatisfied
14.At current what accessory do you have in your car

Specify-………………………………………………

Yes No
Specify-……………………………………………....

 Company trained mechanic
 Any local mechanic
 Your favorite mechanic
17.what would be your next accessory buy specify

……………………………………………………………………………
…………………………………
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 1 1 1 1 1 1 3 1 1 1
1 1 1 1
. 1 2 1 2 1 2 3 2 1 2
1 1 1 1
. 1 2 1 2 1 2 3 2 2 2
1 1 1 1
. 1 2 1 2 2 3 3 2 3 2
2 1 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
. 2 3 3 4 3 4 4 4 4 4
2 2 2 3
. 2 3 3 4 3 5 5 1 4 5
2 3 2 3
. 2 2 1 3 2 3 3 2 3 2
2 1 2 3
. 2 2 2 3 2 3 3 3 3 3
2 2 2 3
. 2 2 2 4 3 3 3 3 3 3
2 2 2 3
. 2 2 3 4 3 3 3 3 4 3
2 2 2 3
BIBLIOGRAPHY
Wesites:
 www.maruti udyog ltd.com

 www.mga.com
 www.automobile.com
 www.accesories.com
 auto car, over drive magazines
 research books tull & hawkins, philip kotler

A Project Report On Consumer Attitude Towards Branded Accessories With Specific Reference To Cars From Maruti Suzuki

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A Project Report On Consumer Attitude Towards Branded Accessories With Specific Reference To Cars From Maruti Suzuki

Uploaded by

Copyright:

Available Formats

C o n s u m e r At t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h

PURPOSE OF THE STUDY:

 Customer’s perceptual factors towards branded accessories from Maruti Udyog

Hence a questionnaire is formulated so as check Consumer Attitude towards Branded

Branded accessories are somewhat more expensive when compared to unbranded

The s tudy helped me gain valuable ins ights in O pportunity

(1.1) BRIEF HISTORY OF AUTOMOBILES -

Modern cars are generally light, aerodynamically shaped, and compact.

(1.2) GROWTH OF AUTOMOBILE INDUSTRY IN INDIA-

 India is the second largest two-wheeler market in the world

Automobile Production Trends

Domestic sales have been growing at a clipping pace:

Major Manufacturers of Automobiles in India

 Maruti Udyog Ltd.

Foreign players in India

(1.3) Economic impact-

On the canvas of the Indian Economy, Auto Industry occupies a prominent

Maintenance is something most of us ignore, until our vehicle stops

AUTO ACCESSORIES INDUSTRY

One of the conspicuous products which have gained prominence in the

1.3 FUTURE VIEW OF THE INDUSTRY

Complementing this transformation, there is also a big change in the extent of

* Electronically adjustable side mirrors:

Anti-Lock Braking System is available in Hyundai Santro and Getz as

India Automobile Accessories

 Available Rs, 1,000 onwards.

 Available between Rs. 200- Rs.10, 000.

 Floor carpets range Rs. 500 onwards.

 Available from Rs. 150 onwards.

 Available from Rs. 500 onwards

 Available from Rs. 2000 onwards.

Ashok Leyland HMT Tractors Royal Enfield

Chassis and Frame Springs

 Chassis Brackets  Air Springs

Electrical System Fuel Supply System

Charging System Fuel Cells

 Engine  Fuel Guard

 Electronic Timing  Turbo Charger Kits

Horns  CNG Injection Parts

Individual Gauges/ Kits Differential Gaskets and

Automotive Meters Gaskets

Tail Lights  Y Pipes

Mufflers and Resonators

 Roll Bars  Muffler Tips

Suspension and Steering Transmission System

 Tube Shocks  Clutch Release

Connectors  Pinion Supports

 Sway Bar End  Idler Gear

Wheels and Tyres Fasteners

Automotive Wheels Automotive Washers

Tires and WheelsAutomotive Nuts

 Water Inlet Pipes  A/C Valves

Engine Cooling Fluids

Engine Block Connecting Rod

Gaskets  Water Pump Pulleys

Piston Engine Belts and Pulleys

Camshaft Harmonic Balancers

 Motorcycle  Motorcycle Brake

(1.4) MARUTI UDYOG LIMITED-

54.2% by Suzuki of Japan. The Indian government held an Initial Public

The largest selling car from Maruti's stable, Maruti 800

In the order they were launched:

 Authorized Service Stations- Maruti is one of the companies in India