Competitive Strategies

Imprint Revolution T-shirt Printing started on 1st Friday of the month February.
The Imprint Revolution is one of the best T-shirt Printing, it is also very affordable the
style also was in demand. We have unlimited style and also you can choose your own
style, our t-shirt will finish to 3 to 4 days. The cloth also is well sewed. We provide V-
neck, Round neck colored shirt it is also include The 7P’s of marketing product, Place,
Price, Promotion, Packaging, People and Process. Imprint Revolution T-shirt Printing
have this payment first policy in which it take 3-4 days on delivering the product.

The Product or Service Offering

We also know people that have an obsession on fashion, so the entrepreneur
answer the demand and provide high quantity design that is very unique and catchy in
the eyes of the consumer. The Imprint Revolution can be trusted in terms of delivery,
and our delivery will not take so long. If the consumer is far from our municipality the
delivery will 3-4 days only and if the consumer is near in our municipality it will be
depending on the process of buying whether the consumer will buy the product in the
store or the Online Shop.

The Value Proposition and Unique Selling Proposition

Value Proposition
The customers benefit is there look is good with our shirt and they are satisfied
especially for the couples and family. They look beautiful with their T-shirt because they
choose our T-shirt Printing.

Unique Selling Proposition

The Imprint Revolution is unique to the other T-shirt printing because, we believe
our excellence, we use the highest quality material and advanced technology to print
customized shirt and other clothing.
 The 7P’s of Marketing
 Product: T-Shirt Printing
Brand Name: Imprint Revolution (T-Shirt Printing)
Product Description:
T-Shirt Printing is prepared by using one printer, one ink set, two
operators, two silkscreen printer.

 Place:
The Entrepreneur’s business will be sold in 3 different areas; the 1 st place
is in front of Plaza Complex, 2nd in Capitol. Lastly is located at the Sport
Complex of Ipil Zamboanga Sibugay Province.
 Price:
The price is ranging from 150 to 300 pesos in which it is worth it to buy the
product because the style and quality is in well designed.
 Promotion:
The business will going to promote the Product through social media and
through canvass
 Packaging:
Imprint Revolution offer a good packaging process in which it is not
That easy to torn.
 Process:
1. Creating Frames
2. Attaching the screen
3. Preparing the photo emulsion
4. Coat a blank screen with a light sensitive emulsion
5. Then we take a thin, transparent piece of film and print the shirt
design on it.
6. When the light hits the screen, the emulsion hardens in all the
places except for the printed design
7. After the screen dries for a little while, we put it on one of the arms
of our printing press and align it with the shirt pallet board.
8. Next, our Screen Printing Guru will hand mix different colors of
plasticol to get the best color hue for the project
9. Now shirt printing time!
 10. Then, the screen is lifted up and the shirt is removed from the pallet
for drying.
11. That’s it! Shirt printed.
 People:
This includes the working people and the buyers in which it have a direct
contact to each other and have a process in doing the business
transaction.

Distribution Method
The Imprint Revolution used the direct selling in which the seller would sell the
products personally to the consumer and have a direct contact on having the business
transaction.

Payment Process
The Imprint Revolution have this payment policy;
 Pay first before acquiring the product
 Imprint Revolution classified the payment Process into two(2):
1. The customer is beyond the municipality of Ipil Zamboang sibugay, the
product will be delivered through Palawan.
2. If the buyers is resides in the municipality of Ipil, the product will be
claimed in three (3) areas whether in Plaza Complex, Sports Complex and
capitol.
 If the order will exceed into ten (10) pieces, the shipping will be free.