Objective:

The target of business is to get good position in the market and expand our services in Multan.

We need to make our customer, understand the importance of our college and to create

awareness between individuals about the advantage of diplomas offered in our College. We

created four business goals which would additionally set the pace of our examination work with

respect to market study. These four objectives were changed over into the four target questions.

1) To find out the market potential and feasibility for Pharmacy College in Multan.

2) To identify the customer’s expectation/preferences related to Pharmacy College in

Multan.

3) To identify the best marketing medium to approach targets audience for our College.

4) To observe consumer preferences related to all attributes of marketing for a Pharmacy

College in Multan.

Four Objective Questions

1) What can be the customer expectations related Pharmacy College?

2) Does market contain the enough potential for accepting new Pharmacy College?

3) What are the appropriate marketing Medias to approach potential customers?

4) How can we observed consumer preferences related to all attributes of marketing for a

Pharmacy College in Multan?