M5LA4

TASK 1: UNDERSTAND THE NATURE OF INFOGRAPHICS

In Learning Activity 4, you will explore one form of text types commonly found in academic
interactions; that is the Infographics. In this learning activity, the term Infographics is used to
the commonly referred to as informative posters. This shift in terminology can be observed as
the impact of the rapid development in ICT.
How much do you know about Infographics? Why is it necessary for you to be
knowledgeable and skillful in working with Infographics?
A Coming to terms with Infographics. Study these three samples of Infographics and
complete the table that follows. Click on the image to get larger view.

Infographic-11 Infographic-22 Infographic-33

Complete this table based on your observation of the three infographics above.
QUESTIONS Infographic-1 Infographic-2 Infographic-3
Where do you think School’s Bulletin School’s Bulletin School’s Bulletin
this infographic can board or website for board or website board or website for
be found? students for students students
What is the title of 10 Ways To Study 8 Top Tips to Boost
M Study Tips
the text? Smart your learning
What could be the
Offer advice on best Offer advices to Offer advice on best
author’s purpose for
learning strategies study smart learning strategies
creating it?
Who is probably the
All students All students All students
audience?
Can you immediately Tips #5 is not clear Not really. Tips #1, #7 Only sleep, focus, and
get the author’s for me because the and #10 need to be exercise icon are

1
https://campusinfo.umich.edu/article/victor-views-tips-surviving-midterms-finals
2
http://www.inspireeducation.net.au/blog/10-ways-to-study-smart/
3
https://www.learningsuccessblog.com/8-top-tips-boost-your-learning-
infograph?utm_source=dlvr.it&utm_medium=facebook
 message? Why? icon M is not suitable read carefully. The matched with the
with the message Icon used to message.
represent them are
not really matched
with the message
Can you find any clue Yes. It is Yes.
about the source of No. youthcentral.vic.gov. Yourincrediblebrain.c
each of the ‘tips’? au om
When you finish, check your answers with the key answer.

B Read the advice statements below. Which infographics suggests each of them. Put a
check mark () in the right column to indicate your responses.
Infographics
ADVICE STATEMENTS
1 2 3
1 Study in a distraction-free place. 
2 Plan your study well. 
3 Make notes of what you study. 
4 Discuss your study with others to get better 

understanding of it.
5 Refresh your memory regularly by doing quizzes or

exercises.
6 Get to know about how you learn. 
7 Get sufficient sleep time.  
8 Eat only healthy food. 
9 Take regular exercise to keep you fit. 
10 Keep yourself motivated to learn. 
When you finish, check your answers with the key answer.
C Based on your experience in doing the learning activities for section A and B, which of
the following statements is a characteristic of a good infographics? Put a check mark ()
in the right column to indicate your responses.
Characteristics of an Informative Poster (Infographics)
1 An Informative Posters or infogrpahic is a visual presentation of Information.  
2 It combines text and graphics.  
3 It is a simple, yet, well structured and well organized piece of text in itself.  
4 It is visually appealing to readers.  
5 It has a title, presented in lettering that can be read from a distance.  
6 It has sections that is labelled with clear headings.  
7 It contains text and graphics that are neatly arranged.  
8 It is supported by the use of relevant graphics that help illustrate the intended
 
message.
9 It is supported by grammatically acceptable written text.  
10 It has details of the sources used to obtain the information and graphics on its
 
lower corner.
When you finish, check your answers with the key answer.

Learn more:
🠾 Tips for Creating Informative Posters4
🠾 What is Infographics?5
🠾 Murdoch (2014). Poster Power - Meaning and Message6
🠾 Posters Project7
🠾 Online safety poster8

4
http://sfrc.ufl.edu/extension/ee/climate/wp-content/uploads/poster_tips.pdf
5
https://www.youtube.com/watch?v=xV4hnb2XKqc
6
http://slideplayer.com/slide/5899602/
7
http://slideplayer.com/slide/4343545/
8
http://learnenglishteens.britishcouncil.org/skills/reading/elementary-a2-reading/online-safety-poster
TASK 2: GET THE GENERAL PICTURES OF INFORMATION PRESENTED IN
INFOGRAPHICS

In Task 2, you are going to learn for better understanding of Infographics. To interpret
content of an infographic, you need to do a preview of the text. Study the following
explanation carefully and answer the questions that follow.

PARTS OF AN INFOGRAPHICS

Informative infographics are similar to academic texts in that it contains factual

information. The purpose may vary from informing to explaining, arguing, appealing
or others. To interpret content of an infographic, you need to begin with previewing
the text
An infographic is a visual representation of information. It uses images and texts to
communicate messages to the reader in a concise and strategic manner. There are
four important parts of an infographic. Knowing them well can help you read and
create infographic more easily. They are;

THE FIRST IMPRESSIONS

🠾 In the first place, as a visual media, infographic should representative to the

message it intends to communicate with readers;
🠾 Images, colors, font types and sizes, as well as words and numbers can be
used to create the intended mood.
🠾 Readers can get the mood from the first things they are able to notice in the
text.

THE STORY

🠾 The title of infographic informs reader of the story presented in its content.
🠾 Therefore, content of infographic should consists of supporting details that
are relevant to its title.
🠾 The key information or the main points of the message is commonly
presented in larger fonts and/or striking color.

THE DATA

🠾 Supporting details in infographics consist of data. They are commonly

presented in groups of words or graphic organizers such as tables, charts or
diagrams
🠾 The data can be presented in varied forms —numbers, images, texts, or in
combination— and ways — chronological, alphabetical, geographical,
categorical, hierarchically.
🠾 In addition to well-structured presentation of information, reliability of
information is important as well. Therefore, it is required for authors to
 include details on the source of information used to build up the infographic.

THE STRATEGY

🠾 Effective infographic will be built using particular strategy that is dependent

on its purpose and the typed of data used.
🠾 On the other hand, effective interpretation of infographcis will be built upon
readers’ understanding of these strategies.

REFERENCE

Chibana, N. (2015, November 20). 13 Types of Infographics: Which One

Works For You? Retrieved from http://eddaoakland.org/analyzing-
and-creating-infographics/
Easel ly. (2017, Feb 10). 7 Common Types of Infographic. YouYube.
Retrieved from https://www.youtube.com/watch?v=A6_7zC0mB9w
Edwards, N. (2018). Analyzing and Creating Infographics. Grade Level 7-12.
Educating for Democracy in the Digital Age (EDDA). Retrieved from
http://eddaoakland.org/analyzing-and-creating-infographics/
Simpson, N. (2013). Poster Project. SlidePlayer. Retrieved from
http://slideplayer.com/slide/4343545/
Southeastern Forests and Climate Change. (2016). Tips for Creating
Informative Posters: SUPPLEMENTAL INFO. PROJECT
LEARNING TREE. Southeastern Forests and Climate Change.
Retrieved from http://sfrc.ufl.edu/extension/ee/climate/wp-
content/uploads/poster_tips.pdf

A Let’s check how much you understand what is discussed in the text. Have a quick look at
Infographic 4 and Infographic 5 to get your First impression on them.

What is the first thing that catches your eyes? Can you immediately get
the impression of the thing that the text title suggests?

Go back to the infographics and do a closer reading on them to find answers to the
questions that follow.
 Infographic 49 Infographic 510

1 First impression: What is the first thing that catches your eye? What might this tell
you about what you are looking at?
o I am very interested in the picture (plate) while paying attention to the title of
the text. It tells me about a good balancing food for health.

2 Title: What is the title? Does that reinforce your thoughts regarding what you
thought this was about, or change them?
o The eatwell plate. Yes. It does.
3 The story: What is the story that the infographic is trying to tell? Is it just a
visualization, does it show change over time, is it comparing and contrasting?
o It tells about the amount of food we should eat with grouping. It is comparing
the kind of food we should eat in amount.
4 Patterns: What are the patterns and connections visible in the infographic?
o They are a categorical info graphic with text and image.
5 Numbers: What is the quantitative information presented in the infographic? What
does it tell you?
o Even though the quantitative information is described with a plate, but it can
make us clear how to measure it in amount. The information is about the
amount of food we should take by comparing with other food.

9
https://www.medschl.cam.ac.uk/wp-content/uploads/2016/09/the-eat-well-plate.jpg
10
https://choosemyplate-prod.azureedge.net/sites/default/files/myplate/USDA_-_Basic_7_Food_Groups.jpg
(USDA, 2015)
6 Data: What is the data source? Use your claim testers to determine if this data
source if valid and trustworthy.
o It is from Department of Health (Government) and we can check it by visiting
the government website.
7 Audience: Why do you think the author(s) chose to present the information in this
way? Who is their audience?
o To persuade the readers to eat well in each day. The people in general
especially people who care to their health.
8 Summarize: Summarize the infographic in a few sentences. What is the gist of the
infographic and the most important take away points?
o It informs us about the eatwell plate which is designed to make healthy
eating easier. Eat foods from each group on the eatwell plate in the correct
amounts each day.
B Read Infographic 6 and answer the questions that follow.

Infographic 611
The emergence of pandemic influenza A virus strains
mechanisms

1 First impression: What is the first thing that catches your eyes? What might this tell
you about what you are looking at?
 The first thing that cathces my eyes are a pig and human but I couldn’t
understand why the title is correlated with the pig before reading in details.

2 Title: What is the title? Does that reinforce your thoughts regarding what you thought
this was about, or change them?
 It is the emergence of pandemic influenza A virus strains mechanisms. It
should be changed, it should be “Pig and Chicken around human in influenza
A virus strains mechanisms”
3 The story: What is the story that the infographic is trying to tell? Is it just a
visualization, does it show change over time, is it comparing and contrasting?
 It tells about the mechanism the spread of the virus between the human
environment and its surroundings such as chickens and pigs
4 Patterns: What are the patterns and connections visible in the infographic?
 It is a chronological text and images.
5 Numbers: What is the quantitative information presented in the infographic? What
does it tell you?

11
https://www.researchgate.net/figure/Known-mechanisms-for-the-emergence-of-pandemic-influenza-A-
virus-strainsTwo-of-the-
three_fig1_6782315?_sg=sydOc1PnizXh5ZJbAH4QaOnxXPfKDK4eZFN22FeK3yUfXILzqSkXu8RzCF07yScRLy__
BN0zOLj_sggGZWbaEgg. (Stevens, Blixt, Paulson, & Wilson, 2006)
  I couldn’t find the quantitative information at this infographic because there is
no numbers information.
6 Data: What is the data source? Use your claim testers to determine if this data source
if valid and trustworthy.
 It is from Nature Publishing Group in 2006. I think it is valid and trustworthy
because this data source is from the legal institution.
7 Audience: Why do you think the author(s) chose to present the information in this
way? Who is their audience?
 To inform the readers about the mechanism of this virus. Their audience are
general people in society, health stakeholders, and breeder.
8 Summarize: Summarize the infographic in a few sentences. What is the gist of the
infographic and the most important take away points?
 Influenza A viruses of pigs and birds have infected humans with each of these
so-called zoonotic infections provides an opportunity for virus adaptation to
the new host. Fortunately, most of these human infections do not yield viruses
with the ability of sustained human-to-human transmission.
C Read Infographic 7 and answer the questions that follow.

Infographic 712

1 First impression: What is the first thing that catches your eyes? What might this tell
you about what you are looking at?
 I am interested in this map with the reader round the world title. It might tell us
about the reading habits in the country
2 Title: What is the title? Does that reinforce your thoughts regarding what you thought
this was about, or change them?
 Readers round the world. That reinforces my thoughts.
3 The story: What is the story that the infographic is trying to tell? Is it just a
visualization, does it show change over time, is it comparing and contrasting?
 It tells about the reading habits are depending on the country. It contains texts and
images comparing the reading habits depending the country.
4 Patterns: What are the patterns and connections visible in the infographic?
 The patterns are chronological, geographical, and categorial with numbers and
image.
5 Numbers: What is the quantitative information presented in the infographic? What
does it tell you?
 It is presented with the percetage of reading habits depending the country. It tells
me about reading habits with time of reading, the type of book, gender, and age.

12
https://ebookfriendly.com/infographics-promote-reading/avid-readers-around-the-world-infographic/
 6 Data: What is the data source? Use your claim testers to determine if this data source
if valid and trustworthy.
 It is from Superjob.ru. It is valid and trustworthy
7 Audience: Why do you think the author(s) chose to present the information in this
way? Who is their audience?
 Because it is used to describe and compare the reading habits of readers around the
world depending on the country. The audiences are from general people, especially
academics, govenrment, librarian, book publisher and writers.
8 Summarize: Summarize the infographic in a few sentences. What is the gist of the
infographic and the most important take away points?
 It shows us that the reading habits are depending on the country you live in. This
infographic presents most avid readers in the world. In India, people spend with a
book more than 10 hours a week. In the top five countries, there are also Thailand,
China, Philippines, Egypt, and the Czech Republic. United States is in the fourth
group (marked in yellow color), together with Canada, Germany, and Italy.
Readers in these countries read between 5 and 6 hours a week.

Learn more:
🠾 Infographic of Infographics13
🠾 Why Infographics?14
🠾 Storytelling With Infographics15

13
https://www.youtube.com/watch?v=6-qbf5lsFH0
14
https://www.youtube.com/watch?v=KVXbZrDXGPE
15
https://www.youtube.com/watch?v=VQbFX2QzbOI
TASK 3: IDENTIFY MAIN POINTS OF INFOGRAPHIC PRESENTATIONS

A READ INFOGRAPHIC 8. Let’s check how much you understand the new concepts.
Based on information in the infographic, read the statements that follows. Are they True
or False? Write T for True and F for False in the space provided.

Infographic 816

Characteristics of an Informative Poster (Infographics) T/F

1 All kinds of food in the infographic are recommended for daily intake. F
2 The recommended amount of food for consumption varies for different people
T
by age and gender.
3 Vegetables is highly needed for your health; but you should eat only colorful
T
vegetables.
4 It is recommended for males, young and adults, to have greater consumption of
F
cereals.
5 Greater consumption of milk and other dairy products is recommended for elder
T
children, teenagers and pregnant women.
6 The top category food is not recommended for daily consumption because many
T
people do not need it.

16
https://www.hse.ie/eng/about/who/healthwellbeing/our-priority-programmes/heal/heal-docs/food-
pyramid-poster-advice-version.pdf
B Now, answer the following questions based on information in the food pyramid
infographic.
1 What is the title of the infographic?
 It is Healthy Food for Life (The Food Pyramid)
2 Who is the author?
 It is www.healthyireland.ie and the source is form Department of Health in
December 2016.
3 What could be the author’s purpose for creating it?
 To provide practical support for individuals and families to make healthier food
choices and to ultimately improve their health and wellbeing
4 Who is probably the target audience?
 People in general, health practitioner, doctor, nurse, nutritionist, government,
people who want to live better health
5 Does the design and wording “work” for this audience? Could it be better?
 Yes. I think the design is very comprehensive and easy to understand for this
audience. Yes, it could be better by redesigning the picture and the size of the text.
6 Is it easy for you to get the author’s message? Why?
 I think it is easy to get the author’s message because the food given pyramid helps
us to understand what food we should choose for our life.
7 Which information, facts, and data are essential to include? Which aren’t?
Is the information presented in the infographic reliable? What’s your clue?
 I think the reason for giving the advice and prohibition to eat food must be
presented clearly. Serving size guide is not essential to include in this info graphic.
 Yes. It is. The title is healthy food for our life which described by the food pyramid
with the correlated information.