Internet Marketing Glossary

 Traffic: Website Visitor(s)

 Affiliate: Promoting other people product(s) and earn commission on every
sale you make.
 Affiliate Link: A link or url the affiliate send traffic to. If the visitor(s) visit
this link and make a purchase, the affiliate will earn commission.
 Sales Page: A page that contains the information about the product or
service, this page function is to convince the visitor to make a purchase.
 Opt-In Form: A web form to fill the name and email address.
 Opt-In Page: Also known as the lead capture or squeeze page. The Opt-In page
function is to collect the visitor information especially the email address
before redirect them to the sales page or thank you page.
 Leads: The email addresses that collected with the permission from the
owners for example the email’s user fill the opt-in form for more information
about the product or service. Leads also known as email list or mailing list
are the potential customers or the previous customers.

Upsells
Sales Funnel consists of the Front-End and
Front-End the Upsell Products.

 Sales Funnel: The sales process from the first product to the next product(s).
 Front-End: The front or the first product in the offer or sales funnel.
 Upsell: Also known as OTO, Upsell is the next product offer after the front-
end or the previous upsell product.
 Conversion: The action of traffic for example they enter their email
addresses or make a purchase.
 Autoresponder: A platform to store or building email list and to
communicate with the leads via the follow up and broadcast email.
 Email Follow-up: Series of emails that will automatically send on schedule to
each of the leads based from the time and autoresponder campaign they had
opt-in.
 Email Broadcast: An email that send to the entire email list or the chosen
autoresponder campaigns in the mailing list. Can be sent instantly or on
schedule.
 Solo Ads: Rent other marketer’s email list for sending your email to their
subscribers and you only pay for the unique clicks to the website on your
email content (Opt-in or lead capture page or affiliate link).

Internet Marketing Glossary – Joe Progress Page 1