Team Name : RAR

College Name : NMIMS Mumbai

Team Members : Ridhima Dutta,
Anshu Jain, Raghav Bansal
Emails Id’s :
ridhima.dutta75@nmims.edu.in,
anshu.jain73@nmims.edu.in,
raghav.bansal80@nmims.edu.in
Proposal Idea
Targeting : One major thing to undertake here is to
expand the target audience, we should also focus on new
mothers as the drink serves a dual purpose for them that
is it helps in slimming down and adds nutritional value.
Additionally as this acts as a meal replacement, we
should also target people who are into gymming as it is
provides complete nutrition.
Positioning : We should change the positioning of the
brand to not just a drink that reduces weight but a drink
which also provides complete nutrition.
Awareness : Focus should be made on to increase
awareness about the product as well as the negative
effects of the current lifestyle of the people. This can be
done through content creation where in a web docu-
series emphasising on the benefits of proper nutrition is
explained along with the negative effects on our health if
the same is not followed through.
Strategies to increase the online presence :
1) Create a professional website : A dedicated profile
for the brand which give information about the
product
2) Paid Ads – drive targeted traffic to your web assets
3) Social media marketing to create buzz around the
targeted market
4) Content Marketing : As our one of the Target Group
are the Gym going people. We build the relationship
with influencers who are in this fields
5) Communities – Engage with target group
6) Email Marketing – We can target young
professionals through email marketing. They can be
easily targeted through email and we can give them
discounts on online shopping
7) Tie up with Amazon – We can have tie up with E-
commerce website so that we can sell our products
exclusively on their website apart from our own
website