Course Code: MKT557 Course Title:

Marketing Models

Course Instructor: Ashwani Panesar

Academic Task No.: 02 Academic Task Title:Aregression Analysis

Date of Allotment: 08/03/2019 Date of submission: 16/04/2019

Student’s Roll no: A15 Student’s Reg. no11807026

Learning Outcomes: (Student to write briefly about learnings obtained from the
academic tasks)

This Academic Task was very significant as it helped us to know about the techniques of spss
Moreover we have learnt various methods in spss how to use regression analysis I have learn
how to use spss soft ware and regression in spss

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any other
student’s work or from any other source except where due acknowledgement is made explicitly
in the text, nor has any part been written for me by any other person.

Student’s Signature:

Evaluator’s comments (For Instructor’s use only)

General Observations Suggestions for Best part of assignment

Improvement

Evaluator’s Signature and Date:

Marks Obtained: Max. Marks:

 ICICI BANK LTD.

In 1955 ICICI was formed as an initiative of the World Bank. In the

1990s, ICICI trans-formed its business from a financial institution limited to
development projects to a diversified financial services group ICICI Bank has
pioneered many technological innovations in the industry - Internet Banking, Mo-bile
Banking, Tab Banking and Fully Automated Touch Banking. Carrying forward the aim
to de-liver an exceptional banking experience to its customers, ICICI continues to
innovate - India’s first contactless Debit and Credit Cards, Internationally unparalleled
Facebook Banking App, and money transfers made possible on Twitter and Pockets.
Moreover, the bank has an advanced internet banking platform allowing customers to
personalise their online banking experience, leaving no stone unturned in its futuristic
approach.
In a world where words hold little weight, ICICI Bank takes its philosophy ‘Khayaal
Aapka’ quite seriously putting its customers’ increasing needs at the centre of all
business operations.

Variables Entered/Removeda

Model Variables Variables Method

Entered Removed
provision_tax,
depreciation,
1 . Enter
employee_cost,
interest_expnsb

a. Dependent Variable: total_income

b. Tolerance = .000 limits reached.

The box simply tells you which variables you have included into the model. That is, which
variables are acting as predictor variable (IVS)
In this case we have included predictors:
Provision tax,depreciation,employee cost,interest

Model Summary

Model R R Square Adjusted R Std. Error of the

Square Estimate
1 .996a .992 .986 1684.58515
a. Predictors: (Constant), provision_tax, depreciation, employee_cost,
interest_expns

The next box displays information about how the two variables relate to one another. In this
case, the term ‘model’ is used because we are trying to build a model of the relationship
between our variables. The model consists of the predictor variables we are using to try to
predict the outcome variable (Exam Score). In this case, we have two predictor variables in the
model: Revision Intensity and Subject Enjoyment.

The key sections of the table are:

• R The value in the R column is a very similar statistic to r, and can be interpreted like any
regular correlation coefficient. But instead of telling you the relationship between two
variables, it tells you the strength of the relationship between the outcome variable (DV) and
all of the predictor variables (or IVs) combined.
In this case R = 0.99, which is a strong relationship. This suggests our model is a relatively
good predictor of the outcome variable.
• The R Square column contains the value we are most interested in. Usually written as R2 this
value indicates the proportion of variation in the outcome variable (Exam Score) that can be
explained by the model (i.e. by Revision Intensity and Subject Enjoyment). You can either
report this as R2 = .992 or you can multiply it by 100 to give a proportion. In this case we could
say that 99.2% of the variance in the data can be explained by the predictor variables.

ANOVAa
Model Sum of Squares df Mean Square F Sig.

1750861939.06
Regression 4 437715484.767 154.243 .000b
9

1 Residual 14189135.598 5 2837827.120

1765051074.66
Total 9
7

a. Dependent Variable: total_income

b. Predictors: (Constant), provision_tax, depreciation, employee_cost, interest_expns

The next box in the output tells us whether or not our model (which includes Revision Intensity
and Subject Enjoyment) is a significant predictor of the outcome variable. This is tested using
Analysis of Variance. As the significance value is less than p=0.05, we can say that the
regression model significantly predicts Exam Score.

How do we write up our findings?

So we know that the model is significant, but how do we write up the numbers? To report your
findings in APA format, you report your results as:
F (Regression df, Residual df) = F-Ratio, p = Sig
You need to report these statistics along with a sentence describing the results.
In this case we could say: The results indicated that the model was a significant predictor of
exam performance, F(3,1) = 154.243, p = .000

Coefficientsa

Model Unstandardized Coefficients Standardized t Sig.

Coefficients
B Std. Error Beta

(Constant) -4816.679 2418.820 -1.991 .103

depreciation 7.336 2.284 .440 3.212 .024

1 interest_expns 1.015 .243 .835 4.184 .009

employee_cost -2.304 1.413 -.235 -1.631 .164
provision_tax -.593 .715 -.059 -.830 .444

a. Dependent Variable: total_income

While the ANOVA table tells us whether the overall model is a significant predictor of the
outcome variable, this table tells us the extent to which the individual predictor variables
contribute to the model.
There are two sections of the table that you need to look at to interpret your multiple
regressions. The first part of the table that we need to look at is the Sig column. This tells us
whether the predictors significantly contributed to the model or not.
By reading across the rows for each of the predictor variables, we can see that:
• Interest to the model (p=.05)
• However, Miscellaneous Expenses did not (p=.06)

The next column we need to look at contains the unstandardized beta coefficients for the model
(the B values). These values tell us about the relationships between the outcome and both
predictor variables. As both values are positive, so are the relationships. That is, as time spent
revising increases. In addition, these B values give us an idea of the influence each predictor
has on the outcome if the effects of the other variables are held constant.
• Interest (B1 = -593): as revision intensity decreased by -2.304 units.
• Miscellaneous Expenses (B2 = -593): as revision intensity decreased by -2.304 units. In
regression, we can produce a statistical model that allows us to predict values of our outcome
variable based on our predictor variable. This table also gives us all of the information we need
to do that. This model takes the form of a statistical equation where: Y = B0 + B1X1 + B2X2
• Where Y represents the outcome variable
• X1 represents the first predictor variable
• X2 represents the second predictor variable.
In this case, we can say: Exam score = B0 + B1 Interest + B2 Miscellaneous Expenses

Creating the Model

Coefficientsa

Model Unstandardized Coefficients Standardized t Sig.

Coefficients
B Std. Error Beta

(Constant) -4816.679 2418.820 -1.991 .103

depreciation 7.336 2.284 .440 3.212 .024

1 interest_expns 1.015 .243 .835 4.184 .009

employee_cost -2.304 1.413 -.235 -1.631 .164

provision_tax -.593 .715 -.059 -.830 .444

a. Dependent Variable: total_income

We can also use the B column to create our predictive model. To do this, we need to replace
the Bs with their actual numerical values. B0 is found in the row; B1 in the row for the first
predictor (Miscellaneous Expenses); B2 in the row for the second predictor (Interest).
Replacing the Bs with the correct values gives us the following predictive model: Exam score
= 4816.678+ (-2.304* Miscellaneous Expenses) + ( -593*Interest).
First, you need to state the proportion of variance that can be explained by your model. This is
represented by the statistic R2 and is a number between 0 and 1. It can either be reported in
this format (e.g. R2 = .996) or it can be multiplied by 100 to represent the percentage of
variance your model explains (e.g.99.6%). Second, you need to report whether or not your
model was a significant predictor of the outcome variable using the results of the ANOVA.
Finally, you need to include information about your predictor variables. In this case, you need
to include your B values for both variables and the significance of their contribution to the
model. It is also a good idea to include your final model here.

Competitors
HDFC BANK LTD

The Housing Development Finance Corporation Limited (HDFC)

was amongst the first to receive an 'in principle' approval from the Reserve Bank of
India (RBI) to set up a bank in the private sector, as part of RBI's liberalisation of the
Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the
name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC
Bank commenced operations as a Scheduled Commercial Bank in January 1995.

Variables Entered/Removeda

Model Variables Variables Method

Entered Removed
provision_tax,
depreciation,
interest_expns,
1 . Enter
employee_cost,
operative_expe
nsesb

a. Dependent Variable: total_income

b. All requested variables entered.
The box simply tells you which variables you have included into the model. That is, which
variables are acting as predictor variables (or IVs).
In this case we have included two predictors,

Provision tax, depreciation, interest exp,employee cost, operating exp

Model Summary

Model R R Square Adjusted R Std. Error of the

Square Estimate
1 1.000a .999 .999 759.26603

a. Predictors: (Constant), provision_tax, depreciation, interest_expns,

employee_cost, operative_expenses

The next box displays information about how the two variables relate to one another. In this
case, the term ‘model’ is used because we are trying to build a model of the relationship
between our variables. The model consists of the predictor variables we are using to try to
predict the outcome variable.
The key sections of the table are: R The value in the R column is a very similar statistic to r,
and can be interpreted like any regular correlation coefficient. But instead of telling you the
relationship between two variables, it tells you the strength of the relationship between the
outcome variable (DV) and all of the predictor variables (or IVs) combined. In this case R =
0.99, which is a strong relationship. This suggests our model is a relatively good predictor of
the outcome. The R Square column contains the value we are most interested in. Usually
written as R2 this value indicates the proportion of variation in the outcome variable that can
be explained by the model. You can either report this as R2 = .999, or you can multiply it by
100 to give a proportion. In this case we could say that 99.9% of the variance in the data can
be explained by the predictor variables.

ANOVAa
Model Sum of Squares df Mean Square F Sig.

4128113979.03
Regression 5 825622795.808 1432.167 .000b
8

1 Residual 2305939.606 4 576484.902

4130419918.64
Total 9
4

a. Dependent Variable: total_income

b. Predictors: (Constant), provision_tax, depreciation, interest_expns, employee_cost,
operative_expenses

The next box in the output tells us whether or not our model is a significant predictor of the
outcome variable. This is tested using Analysis of Variance. As the significance value is equal
than p=0.05, we can say that the regression model significantly predicts score. How do we
write up our findings? So we know that the model is significant, but how do we write up the
numbers? To report your findings in APA format, you report your results as:
F (Regression df, Residual df) = F-Ratio, p = Sig
You need to report these statistics along with a sentence describing the results. In this case we
could say: The results indicated that the model was a significant predictor of exam
performance, F(3,1) = 1432.167, p = .00

Coefficientsa

Model Unstandardized Coefficients Standardized t Sig.

Coefficients
B Std. Error Beta

(Constant) 5290.168 2814.574 1.880 .133

operative_expenses -.912 4.769 -.048 -.191 .858
depreciation -3.294 6.233 -.027 -.528 .625
1
interest_expns 1.059 .219 .582 4.829 .008

employee_cost .855 3.050 .066 .280 .793

provision_tax 3.101 .523 .430 5.934 .004

a. Dependent Variable: total_income

While the ANOVA table tells us whether the overall model is a significant predictor of the
outcome variable, this table tells us the extent to which the individual predictor variables
contribute to the model. There are two sections of the table that you need to look at to interpret
your multiple regressions.

The first part of the table that we need to look at is the Sig column. This tells us whether the
predictors significantly contributed to the model or not. By reading across the rows for each of
the predictor variables, we can see that: employee Cost contributed to the model (p=.855) •
However, provision tax did not (p=-.3.101) the next column we need to look at contains the
unstandardized beta coefficients for the model (the B values). These values tell us about the
relationships between the outcome and both predictor variables.
In regression, we can produce a statistical model that allows us to predict values of our outcome
variable based on our predictor variable.
This table also gives us all of the information we need to do that. This model takes the form of
a statistical equation where: Y = B0 + B1X1 + B2X2 •
Where Y represents the outcome variable
• X1 represents the first predictor variable •
X2 represents the second predictor variable In this case, we can say: B0 + B1 + B2
.

STATE BANK OF INDIA

Group is the biggest financial services conglomerate in India. Headquartered in

Mumbai, SBI provides a wide range of products and services to individuals,
commercial enterprises, large corporates, public bodies and institutional customers
through its various branches and outlets, joint ventures, subsidiaries and associate
companies. The Group comprises of State Bank of India (SBI), its various non-
banking subsidiaries/ joint ventures, and foreign banking subsidiaries/ joint ventures.
SBI, the flagship company of the group, traces its ancestry to Bank of Calcutta
founded in 1806. It was the first bank established in India, and over a period of time,
evolved into State Bank of India (SBI). SBI represents a sterling legacy of over 200
years. It is the oldest commercial bank in the Indian subcontinent, strengthening the
nation’s trillion-dollar economy and serving the aspirations of its vast population. The
Bank is India’s largest commercial Bank in terms of assets, deposits, branches,
number of customers and employees, enjoying the faith of millions of customers
across the social spectrum

Variables Entered/Removeda

Model Variables Variables Method

Entered Removed
provision_tax,
employee_cost,
depreciation,
1 . Enter
interest_expns,
operative_expe
nsesb

a. Dependent Variable: total_income

b. All requested variables entered.
The third box simply tells you which variables you have included into the model. That is, which
variables are acting as predictor variables (or IVs).
In this case we have included two predictors: PROVISION TAX ,EMPLOYEE
TAX,DEPRECIATION, INTRESTEXP .OPERATINGEXPEN.

Model Summary

Model R R Square Adjusted R Std. Error of the

Square Estimate
1 .998a .997 .993 5257.77881

a. Predictors: (Constant), provision_tax, employee_cost, depreciation,

interest_expns, operative_expenses

The next box displays information about how the two variables relate to one another. In this
case, the term ‘model’ is used because we are trying to build a model of the relationship
between our variables. The model consists of the predictor variables we are using to try to
predict the outcome variable.
The key sections of the table are: R The value in the R column is a very similar statistic to r,
and can be interpreted like any regular correlation coefficient. But instead of telling you the
relationship between two variables, it tells you the strength of the relationship between the
outcome variable (DV) and all of the predictor variables (or IVs) combined. In this case R =
.998, which is a strong relationship. This suggests our model is a ..relatively good predictor of
the outcome. The R Square column contains the value we are most interested in. Usually
written as R2 this value indicates the proportion of variation in the outcome variable that can
be explained by the model. You can either report this as R2 = 9.997, or you can multiply it by
100 to give a proportion. In this case we could say that 99.7% of the variance in the data can
be explained by the predictor variables.

ANOVAa
Model Sum of Squares df Mean Square F Sig.

36239585850.1 7247917170.03
Regression 5 262.185 .000b
71 4
1 Residual 110576952.159 4 27644238.040

36350162802.3
Total 9
30

a. Dependent Variable: total_income

b. Predictors: (Constant), provision_tax, employee_cost, depreciation, interest_expns,
operative_expenses
The next box in the output tells us whether or not our model is a significant predictor of the
outcome variable. This is tested using Analysis of Variance. As the significance value is equal
than p=0.05, we can say that the regression model significantly predicts score. How do we
write up our findings? So we know that the model is significant, but how do we write up the
numbers? To report your findings in APA format, you report your results as:
F (Regression df, Residual df) = F-Ratio, p = Sig
You need to report these statistics along with a sentence describing the results. In this case we
could say: The results indicated that the model was a significant predictor of exam
performance, F(3,1) = 262.185 p = .00

Coefficientsa

Model Unstandardized Coefficients Standardized t Sig.

Coefficients
B Std. Error Beta

(Constant) -6957.691 21985.506 -.316 .767

operative_expenses 13.191 14.303 .517 .922 .409
depreciation 14.775 10.475 .161 1.410 .231
1
interest_expns .641 .671 .339 .956 .393

employee_cost -.170 2.520 -.019 -.067 .949

provision_tax -.479 2.433 -.014 -.197 .854

a. Dependent Variable: total_income

While the ANOVA table tells us whether the overall model is a significant predictor of the
outcome variable, this table tells us the extent to which the individual predictor variables
contribute to the model. There are two sections of the table that you need to look at to interpret
your multiple regressions.

The first part of the table that we need to look at is the Sig column. This tells us whether the
predictors significantly contributed to the model or not. By reading across the rows for each of
the predictor variables, we can see that: Power and EMPLOY COSTcontributed to the model
(p=-170), However, provision tax did not (p=.-479) the next column we need to look at contains
the unstandardized beta coefficients for the model (the B values). These values tell us about
the relationships between the outcome and both predictor variables.
 In regression, we can produce a statistical model that allows us to predict values of our outcome
variable based on our predictor variable.
This table also gives us all of the information we need to do that. This model takes the form of
a statistical equation where: Y = B0 + B1X1 + B2X2 •
Where Y represents the outcome variable
• X1 represents the first predictor variable •
X2 represents the second predictor variable In this case, we can say: B0 + B1 + B2

Trend Analysis
Trend analysis is a technique used in technical analysis that attempts to predict
the future stock price movements based on recently observed trend data. Trend
analysis is based on the idea that what has happened in the past gives traders
an idea of what will happen in the future. There are three main types of trends:
short-, intermediate- and long-term.

 Trend analysis tries to predict a trend, such as a bull market run, and ride
that trend until data suggests a trend reversal, such as a bull-to-bear
market.
 Trend analysis is based on the idea that what has happened in the past
gives traders an idea of what will happen in the future.
 Trend analysis focuses on three typical time horizons: short-; intermediate-;
and long-term.

ICICI BANK LTD.

Competitors
HDFC BANK LTD

SBI

Reference
https://capitaline.com/SiteFrame.aspx?id=1
https://capitaline.com/SiteFrame.aspx?id=1
https://www.icicibank.com/Personal-Banking/festive-apply-online.page