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Ways To Promote Job Boards
Ways To Promote Job Boards
Do you own a job board and looking for its promotion? Many new job board owners struggle to get
their brand promoted to recruiters and job seekers. The main challenge is get traffic to job boards
boards.
1) Blog: One cannot miss this section in their job board. One need to frequently, may be weekly add
one useful article related to the niche. Blogs can offer good amount of traffic. Start a blog that
would interest the average job seeker. If your job board is industry specific, stick to topics relevant
to that field.
2) Social Media Marketing: Promote your jobs and blog posts on social sites like Twitter,
Facebook, Google-Plus, LinkedIn to drive traffic to your website and job board.
3) Guest Blogging: Guest blogging is a way to boost your off-site SEO by publishing articles on
other websites related to the job niche you’re serving. It is easy to get started and an effective way
4) Email Marketing: Email marketing is a great way to continue to promote your job board content
after you’ve had some interest. Try to collect email data using some subscription model or have
5) Traffic form job search engines: Create a RSS feed and get traffic from job aggregations and
search engines. Indeed is the main one which can index your feed and offer traffic. Jobisite also
has search engine aggregation that offer free traffic and can be used.
6) Word of mouth marketing: Make sure that you talk about your job board in public places and
also let your users promote your name. A good service can boost this marketing.
7) Video marketing: Apart from blogs, videos are also getting popular these days. Try creating
some useful videos that can be shared and somehow you can add your promotion stuff in that video.
8) RSS submission: Make sure that you submit your job RSS feed to various RSS engines or
9) Landing Pages: Landing pages, like any other part of your online marketing arsenal, need goals.
Without concrete, specific goals, there’s no way to create an effective page. Your goal should be