Once you start blogging, it's easy to forget that

blogging isn't just about getting new visitors to your

blog. One of the biggest benefits of blogging is that
it helps you steadily grow an email list of
subscribers you can share your new content with.
Each time you publish a new blog post, your
subscribers will give you that initial surge of traffic -
- which, in turn, will propel those posts' long-term
success.
The key to getting significant business results
(traffic, leads, and eventually customers) all starts
with growing subscribers.
Solution: How to set up a subscription CTA
and email newsletter:
First, use your email marketing tool to set up a
welcome email for new subscribers, as well as a
regular email that pulls in your most recent blog
posts. (HubSpot customers: You can use
HubSpot's email tool to easily set up these regular
email sends, as well as set up a welcome email for
new subscribers.)
Next, add subscription CTAs to your blog (and
elsewhere, like the footer of your website) to make
it easy for people to opt in. These CTAs should be
simple, one-field email opt-in forms near the top of
your blog, above the fold. As for where to put these
CTAs, we typically place our blog CTAs at the
bottom of our blog posts or add a slide-in, which
you can learn how to do using a free tool called
Leadin here.
You can also create a dedicated landing page for
subscribers that you can direct people to via other
channels such as social media, other pages on
your website, PPC, or email. (For a list of more
simple ways to attract subscribers, read this blog
post; for more advanced ideas, read this one.)
Don't worry if you read through this list and are
now thinking to yourself, Well this is awkward ... I've
made literally every single one of these
mistakes. Remember: I used the word "common" to
describe these mistakes for a reason. The more
you blog, the better you'll get at it -- and you'll reap
the benefits in terms of traffic and leads in the
process.
We hope you'll use this list of mistakes as fuel for
the fire to step up your blogging game. After all,
the benefits of keeping up a healthy business
blog will be well worth the time and effort.