– Front-line managers: initiator – Senior-level managers: coach – Top-level managers: institution-builder • Front-line managers: – Champion proposals, push them as hard as possible – Attract and retain talent, motivate, build capabilities, protect the team Intrapreneurship • Senior-level managers: – Review, challenge, question proposals – Force to go back and double-check proposals – Impose discipline, coordination, and control – … but protect the team – Manage the tension between setting standards and providing discipline, and developing and supporting the unit – Frame the context