A

PROJECT REPORT
ON
“CUSTOMER SATISFACTION LEVEL TOWARDS BAJAJ AUTO LTD.”
KANGRA-176001

Submitted for the partial fulfilment towards the

award of the degree in
Bachelor of Business Administration of
Himachal Pradesh University, Shimla.171005

SUPERVISED BY: SUBMITTED BY:

School of Business Management ABHISHEK DHIMAN
Govt. PG College, Dharamshala BBA
Roll No. : 17040
Batch- 2017-2020
Semester: VI.

DEPARTMENT OF BBA
SCHOOL OF BUSINESS MANAGEMENT

GOVT.POST GRADUATE COLLEGE, DHARAMSHALA

KANGRA 176215
 ACKNOWLEDGMENT

It gives me immense pleasure to present this report on entitled “CONSUMER

SATISFACTION TOWARDS BAJAJ AUTO LTD. At ” in partial fulfillment of B.B.A.

I take this opportunity to extend my sincere thanks to H.P.U for offering a unique platform to
earn exposure and knowledge in the field of Sales and Marketing. First of all, I extend my
heartfelt gratitude to my Principal cum Director Dr.Jyoti Kumar, Coordinator BBA Dr.
Manjeet Singh ,My Project Guide Miss.Sujata Kaundal Asst. Professor Department of BBA
for helping in me out various aspects of my project.

Miss.Sujata Koundal ABHISHEK DHIMAN

(Assistant Professor) UniversityRoll.no.5170310002
 TO WHOM IT MAY CONCERN

It is certified that Mr. Abhishek Dhiman, BBA student of Govt. Degree College,

Dharamshala has make a report at BAJAJ AUTO at KANGRA . During the study period he

has been made through his study regarding Customer Satisfaction Towards BAJAJ AUTO

LTD. We wish him success and bright future.

Authorized Signature
Managing Director
For Bajaj Auto
Kangra
 TABLE OF CONTENTS
S.No Title Page no.

1 INTRODUCTION

2 COMPANY PROFILE

3 RESEARCH METHODOLOGY

4 DATA ANALYSIS & INTERPRETATION

5 FINDINGS, LIMITATIONS & CONCLUSION

6 BIBLIOGRAPHY

7 QUESTIONNAIRE
INTRODUCTION
INTRODUCTION

Bajaj Auto Limited is an Indian global two-wheeler company and three-wheeler

manufacturing company based in Pune,Maharashtra. It manufactures motorcycles,scooters

and auto rickshaws. Bajaj Auto is a part of the Bajaj Group.It was founded by JAMNALAL

BAJAJ in Rajasthan in the 1940s. It is based in Pune,Maharashtra,with plants in

Chakan(PUNE),Waluj(Near Aurangabaad) and Pantnagar in Uttrakhand. The oldest plant at

Akurdi(Pune)now houses the R&D centre ‘Ahead’.

Bajaj Auto is the World’s third-largest

manufacturer of motorcycles and the second-largest in India.It is the world’s largest three-

wheeler manufacturer. On May 2015,its market capitalisation was ₹64,000crore,making it

India’s 23rd largest publicly traded company. The Forbes Global 2000 list for year 2012 ranked

Bajaj Auto at 1,416.

TYPE PUBLIC

TRADED AS BSE:532977

NSE:BAJAJ-AUTO

BSE SENSEX Constituent

 CNX Nifty Constituent

ISIN INE917101010

INDUSTRY AUTOMOTIVE

FOUNDED NOVEMBER 29,1945

FOUNDER JAMNALAL BAJAJ

HEADQUARTERS PUNE MAHARASHTRA, INDIA

KEY PEOPLE RAHUL BAJAJ(chairman)

RAJIV BAJAJ(CEO)

PRODUCTS MOTORCYCLES AND THREE-WHEELER

VEHICLES

PRODUCTION OUTPUT 63,30,000 units (2019)

REVENUE ₹31,804 crore

OPERATING INCOME ₹6,613 crore

NET INCOME ₹4,927 crore

TOTAL ASSETS ₹28,834 crore

TOTAL EQUITY ₹23,233 crore

NUMBER OF EMPLOYEES 10,258 (2019)

PARENT BAJAJ GROUP

WEBSITE www.bajajauto.com